Two-in-one packaging double demand

The popularity of two-in-one makeup products has also increased the demand for specialized tools, according to sources at CROWN Risdon. Avon's Astonishing Long & Rich mascara product is a two-headed package that holds two formulations in different appliances. Also the Astonishing Lengths mascara from Avon featured a nylon bristles with a thickness three times that of human hair. The brush has less bristles, but "it carries more paste and has better combing action," said CROWN Risdon.

Other factors that make the mascara brush different are the length of the bristles and the later cutting, or the final shape of the brush. "It all depends on the formula and the marketer wants to achieve results," the official added, "Actually, the mascara brush is custom-made for every large launch." He also said that he should pay attention to other impending problems. Change - a small brush for the root of the eyelashes.