Ms. Tang Ying, Deputy General Manager of Scissors Stone Group
The products currently in operation include curtains, wallpapers, furniture, sofas, sleep products, home furnishings, high-end overall soft design, covering all the formats of the home softwear industry, diversified product combinations, and truly realizing consumer homes. A one-stop shopping dream. All formats and diversified product combinations have truly achieved a one-stop shop for consumers.
[Reporter]: Good afternoon everyone! Now we have come to the rock-paper-scissors, sitting next to me is the group vice president Tang Ying, Hello Tang!
[Tang Ying]: Hello.
[Reporter]: I am very happy to interview you. When I came in today, I felt that the rock-paper-scissors were very warm. As a woman, I liked it very much. First of all, can you tell us about the brand positioning of rock-paper-scissors?
[Tang Ying]: In terms of rock-paper-scissors, positioning is a medium-to-high-end soft-packed home store. From the perspective of goods and services, our core products are wallpapers and curtains, and other products including sleep centers, furniture and furniture, all cover the soft product line. From the perspective of service, we have been pursuing high quality and detailed services. Our services are 360 ​​degrees, including pre-sales, sales and after-sales services. In addition, our service has a feature, it is a customized service, that is to say, from the customer's needs, there is a professional soft designer to follow up, can blend his own preferences and personal style, which is also our A feature of growing and progressing in this industry.
[Reporter]: We started from the cloth industry. Since 1998, it has been almost ten years since now, but we have developed very rapidly. Now we have a one-stop flagship feeling. How do we develop so quickly? of?
[Tang Ying]: Scissor stone cloth officially entered the national retail industry of curtains in 1999. After a period of operation, we found that our customers of curtains also purchased furniture, including sleep centers, mattresses, accessories, and all soft-packed customers. At that time, the client especially hoped that there was a place to meet his consumer needs in one stop. After that, we continued to improve our product categories. This is the first stage of development. Later, with the growth of the entire Chinese national equipment industry, we also found that while customers are satisfying their products, their requirements for services are gradually increasing. Especially in recent years, we have found that most customers especially want a service with overall matching. . So last year and this year we have increased our efforts in this piece, including the current wallpaper soft design center, which came into being under this idea.
[Reporter]: We know that the existing curtains, window screens and all kinds of sofa decoration fabrics in the scissors stone cloth store are mainly imported from abroad. Which foreign brands are stationed? Where is the advantage?
[Tang Ying]: The curtains operated by scissors are mainly made up of most imported curtain fabrics, including the current wallpapers. Basically, the products such as wallpapers and curtains have a high maturity in foreign countries. Basically, the popularity in the United States and Europe can reach 80%, and it may be higher in Japan, almost 90%. However, this part of the country is less than 10%. The domestic market is also very large, and foreign goods are relatively mature. Considering these many factors, we have positioned this import from the beginning. For example, most of our fabrics are imported from Europe. The European standards are relatively high. For example, environmental protection, European requirements for environmentally friendly factories will be higher, and others have their colors and colors because of fabrics. It must be matched to show its beauty. If it is a single item, its beauty may not be so prominent. So when we are running this piece, our suppliers will basically give us some good design and matching. This way I give the customer a more specific style. There are also details, including the color fastness, the color is not correct, and even some gradient color processing may be better. In addition, in terms of specific processes, foreign fabrics use some more innovative methods and methods in the manufacture and processing of post-processing. In the beginning, we adhered to these principles and positioned our curtains in the middle and high-end.
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