On July 12th, the reporter noticed at the 2012 China International Light Industry Consumer Goods Exhibition (hereinafter referred to as the Light Industry Consumer Goods Exhibition) that the furniture exhibition area at Hall 3 of the China International Exhibition Center in Beijing is a collection of home display and on-site furniture reservation. Qumei Furniture, Top 100 Furniture, Oriental Parkson Furniture, Yihua Wood, and Real Home, and other well-known furniture companies and decoration companies have appeared in the exhibition booth in the form of booths.
Zhu Changling, chairman of the China Furniture Association, said that this year, the Chinese furniture industry is facing great challenges. In the case of oversupply, the broad housing market for affordable housing is a good choice for furniture companies to expand sales channels and achieve steady growth in sales.
Miniature furniture special protection room
“We transferred the housing drawings provided by the Office of the Safe Housing to the China Furniture Association to the participating furniture companies, which designed the relevant exhibiting products according to the standards. Later, the owners of the affordable housing can move the furniture home without change. Zhu Changling said.
“The capacity of these miniature models is very strong. The living facilities, kitchens, bedrooms, and bathrooms have all the furniture facilities, and the space is still very spacious.†The small and practical furniture makes the audience Zhao Ms. open her eyes.
The staff of the top 100 furniture told the reporter that the model room at the exhibition site is a real-life model room built by the company according to the typical house space and area of ​​the security room. The furniture displayed for the security room is also reduced in size.
The reporter noticed at the exhibition site that the furniture for the special security room was small, practical and functional. For example, a double bed with a straight bed is designed to save space in the bedroom without compromising sleep comfort. The shoe cabinet also has a mystery. The panel is lifted and a support plate is pulled out. The shoe cabinet immediately becomes a table, saving space. The single bed not only designed the bottom of the bed into a storage box, but also made the bed into an open bookcase along three sides, which can be described as “seeing the needleâ€, saving space.
According to the investigation by the reporter, the price of affordable housing furniture is significantly lower than other conventional furniture.
“The price has dropped, will the quality also decline?†This is the question that the reporter heard the most in the audience in Hall 3.
Manufacturers exhibiting affordable housing furniture have said that the small size, less materials used, and fewer circulation links are the main reasons for the slightly lower price of furniture. They stressed that the furniture used in the housing is the same as the other conventional furniture production lines, the plates, the production process, etc. all implement the same standards, quality problems do not have to worry.
“The size of the furniture displayed is small but functional, and it is more suitable for housing in smaller areas. The exhibitor’s “factory door to home†campaign offers more favorable prices. I have ordered several models. At the exhibition site, Ms. Zhao said that she took out the purchase contract and let the reporters look over.
Safe housing market becomes a new hot spot
Since 2011, China has entered the stage of “accelerated running†of affordable housing construction. According to the "Responsibility Letter for Safeguarding Housing Projects in 2012" signed by the Leading Group for Safeguard Housing Project of the State Council in December 2011 and the local government, the total amount of affordable housing projects will be determined at around 7 million units in 2012. It is planned to complete 4 million sets.
According to the reporter's understanding, during the "Twelfth Five-Year Plan" period, the Beijing Municipal Party Committee and the Municipal Government will build 1 million sets of various types of policy housing, including 300,000 public rental houses. In 2011, the Beijing Municipal Government completed more than 1,600 procurement projects in the furniture procurement market, with a total winning bid of more than 2.1 billion yuan. The market size is nearly 50% larger than that in 2010. The business opportunities brought by the affordable housing are self-evident.
Zhu Changling pointed out that this year, the Chinese furniture industry mainly showed the characteristics of “expansion is fast, sales are narrowing, sales are declining†and “overcapacity and competition are fierceâ€.
Because of this, in the face of the business space of the affordable housing furniture market, both manufacturers and stores want to share a piece of it, and even some high-end gestures of some well-known brands and stores have begun to take the people-friendly route. This can be seen from the lineup of exhibitors.
According to Zhang Bingbing, secretary-general of the China Furniture Association, according to the national policy guidance and changes in the housing market, the Light Industry Consumer Goods Show has set up a special exhibition area for the furniture enterprises with the theme of “Design, Display and Ordering of Supporting Furnitureâ€. Help furniture companies reduce production costs and expand sales channels.
Cao Yingchao, the former secretary general of the China Furniture Association, pointed out that the requirements for furniture for the housing are more standardized, standardized and modular, and the furniture for the housing is more suitable for mass production. The furniture of the security room should be low in price, small in size, new in design and good in quality.
Many exhibitors revealed to reporters that the Ministry of Housing and Construction, the General Administration of Quality Supervision, Inspection and Quarantine, and the Furniture Industry Association will successively introduce standards for the protection of furniture, and impose mandatory requirements on furniture companies to ensure product quality.
Cao Winchao believes that furniture companies go to the production of affordable housing furniture according to the standard, and the direction is clear.
Liu Chen, secretary-general of the Beijing Branch of the Beijing Market Association, believes that high-end brands can enter the affordable housing market and use capital leverage and market information to optimize the industrial chain and guide furniture companies to pay more attention to market information, thereby finding new sales models and helping to get rid of Channel dependence.
1. Work chair: This is the most common type of office chair designed for use on a desk or computer. They usually have adjustable height, backrest, and armrests, and are usually mounted on wheels for easy movement.
2. Executive chair: These chairs are larger and more luxurious than task chairs, with higher backrests and more padding. They are usually made of leather and have more advanced functions such as tilting and tilting. Suitable for high-level personnel in various offices.
3. Conference chair: These chairs are designed for use in conference rooms and are usually lighter and more stackable than other office chairs, making it easier to decorate the venue. They may have adopted a more minimalist design and come with a writing pad.
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