Cold thinking in tea packaging

With the rising temperature in summer, the beverage market has followed the “fire”. It is not difficult for the mindful consumers to find that the canned tea on the shelves is dressed in fresh and beautiful clothes and enters the supermarket tea drinks. The cool feeling of the shopping area was pleasant, and the tea was packed into a beautiful "long dress". Ice tea was also dressed in a cool "outer coat". According to the marketing managers of several big supermarkets in Beijing, several types of teas with fresh packaging styles are the best-selling products this summer, and are more popular with young people. Seasonal change, then the tea? Summer is the off-season of tea packaging, festivals have passed, the tea packaging business also went away. This is not only the tea packaging experience but also the existing status of the tea packaging market.

Unlike other commodities, China's tea sales are dominated by bulk sales, and bulk tea consumers can repack. Consumers who like to spend a lot of time know that it is a "smart" way to say that some of the free teas that you choose are repackaged into the self-purchased packaging as gifts. Therefore, tea leaves its own packaging sales. Into the store selling tea packaging, eyes are packed with various kinds of packaging boxes. Compared with canned tea beverages, it seems that tea packaging is less styling and there are many problems.

Waste of packaging materials

The usual packaging gift boxes are small with two books large and large ones like a suitcase. Is it really necessary to put a "carton" of tea? Of course not. The built-in small inlays are scattered, much like the mooncakes in the Mid-Autumn Festival. Is this stack of packaging conducive to transportation? No. "Gift box" size gift boxes usually do not contain two pounds of tea. It is really uneconomical to transport them in such a large volume. That must be a good seal, to help maintain the aroma? Non-also, wooden and adhesive gift boxes have a residual taste of chemical reagents, will inevitably affect the tea.

Exquisite gift tea boxes on the market are mostly made of paper, wood, textiles, etc., and they achieve decent results with beautiful packaging, but most of them only take care of beautiful visual effects. As the recipient of the gift, the only way to dispose of the gift box is to throw it into the garbage dump. The price of a gift box ranges from a few yuan to a few hundred dollars. It is a pity that it becomes waste in the blink of an eye. Asked the sellers, the answer is this: "These gift boxes are basically not recycled, because the gifts sent, there is no reason to come back," "This kind of thing we will not do."

The packaging label has a poor specification

Tea consumers seem to have special “power” on the packaging. Several packaging shop owners on Maliandao Tea Commercial Street have told reporters that as long as there are large orders, designs and even text content can be completely designed according to customer requirements. The small teapot with “Kuanyinwang” written on it can be bought for 1-2 yuan. As for what kind of tea to put on, the packager will not be able to ask only if he sells the packaging. In the interview, packaging manufacturers and designers mostly made profits as the main purpose. Pure tea packers seldom considered the issue of tea quality assurance, packaging specifications, and waste of packaging materials.

In fact, tea packaging is restricted by laws in many countries. Designers and producers of “excessive packaging” are subject to corresponding legal sanctions. The packaging of tea itself has special requirements because of the special nature of tea quality. China's existing metal, glass, bamboo, paper packaging, etc. are selected from the perspective of tea quality. In terms of identity, China's GB7718-94 "General Standard for Food Labeling" and GB7718-92 "Special Nutritional Food Label" have clearly defined.

The good packaging has the value of collection and reuse, and the traditional tea canister is also being collected as a symbol of history and culture for the tea museum. Tea packaging has been valued by the industry and even the entire society. The reporter suggested that tea famous brands assist and drive tea packaging, tea production and end packaging integration, mutual benefit and interaction, and promote tea packaging to standardize. Take the tea's history, culture, and quality as the main design expressions, and ensure that the tea leaves are selected based on the premise of characteristic quality. From the colors, images and words to the appropriate fine and unique, truly "teaching" tea packaging, make the goods silent Saleswoman.

Reprinted from: China Tea Online