[ Chinese wardrobe net ] When consumers face the novel and functional furniture and building materials products, because they do not understand the products, they must use the sales staff to introduce the products in detail and purchase guidance. However, in the process of this introduction, some salesmen exaggerated the product characteristics for their own performance, and some salesmen and consumers played a "word game."
Consumption sound
Buy furniture and building materials do not dare to easily shot
In a home building materials store, the reporter met Miss Song, who is purchasing building materials and furniture products. She told reporters that this is the third time that she and her husband have come to the store for the third time. The first two visits have only a "basic understanding" of the products. This time, it is mainly to finalize the previous products that are intended.
However, even if Miss Song did a lot of homework for the purchase, she still said that it is not easy to choose products that are suitable for quality, environmental protection, and price in so many products. "There are too many sayings from merchants. The functions of some products have never been heard before. The various materials used also make people feel that they are covering the floor and furniture, but they still have to look at it again." Miss Song said.
Many consumers are as cautious as Miss Song when buying home building materials. If there is no need to renovate or replace furniture and building materials, people will almost never go to the home market. Therefore, once you really need to purchase a product, it will inevitably encounter the problem of “just don’t buy†because of the lack of understanding of the product. Coupled with the various opinions of the salesperson when introducing the product, it is often more difficult for consumers to decide.
market survey
Material
Confuse the concept of "all solid wood" and "solid wood"
People pay attention to material issues when buying furniture. But on this issue, the reporter found that some of the salesperson's claims can easily lead to consumer misunderstanding. For example, in the concept of solid wood furniture and solid wood furniture, it was originally two different things, but in some sales people, it became the same product.
Sales statement
“Our furniture uses XX material.â€
The reporter learned through interviews at the store that this is the most commonly heard statement when sales people introduce furniture materials, and few consumers question this statement. However, when the reporter asks if the product is using the material as a whole, the salesperson will answer “yes†and “no†or make further explanations about which parts are using other wood.
In fact, the introduction of furniture materials by sales staff is directly related to whether furniture belongs to “solid wood furniture†or “all solid wood furnitureâ€. "General technical conditions for wooden furniture" (GB/T3342Z) stipulates that all solid wood furniture must be solid wood in addition to the frame and bead of the mirror. The solid wood furniture is the furniture such as door panels, side panels, roof panels, panels and other main components are solid wood, and other components are other auxiliary materials.
Although the concepts of these two kinds of furniture are completely different, there are no small problems in the introduction of sales personnel. For example, the salesperson introduces the furniture as a valuable solid wood material, and the average consumer will understand that the material is all used in the product, but in fact the material may be only the main material. If the auxiliary materials of the furniture use other kinds of solid wood materials, then even if this is "solid wood furniture", once it is confused by the sales staff as "all solid wood furniture", consumers will find it easy to have consumer disputes with the merchants after buying them home. .
Sales statement
“The solid wood home has general and upgraded models.â€
The salesperson’s introduction to solid wood furniture is relatively fresh. “General†refers to solid wood furniture that is doped with other miscellaneous wood, while “upgrade†is solid wood furniture. The price difference between the two furniture is about 30%.
Sales staff said that because of the lack of industry standards for solid wood furniture, some manufacturers will also refer to the solid wood furniture mixed with wood, so they have "graded" the furniture.
However, the reporter found that if consumers do not take the initiative to ask whether the furniture is all a certain material, most of the sales staff will not explain. However, in the price tag of some well-known furniture brands, the specific names of the main materials and auxiliary materials of the furniture are marked. However, there are not many consumers who will carefully check the price tag when purchasing.
Purchase prompt
Buying solid wood furniture requires special attention to materials, and consumers should be extra cautious when signing contracts. Luo Wei, executive deputy director of the National Furniture and Quality Supervision and Inspection Center, said that whether the furniture is solid wood or which main materials and auxiliary materials are used must be clearly marked in the contract. At the same time, when buying furniture, you don't have to pursue high-grade materials too much, but should pay more attention to the use of products.
Environmental protection
Recommend high-priced products under the name of “environmental protectionâ€
When people pay more and more attention to the environmental protection of furniture and building materials, sales staff will also vote for it in this respect, and highly recommend products with high environmental standards, especially some imported products, the price is often 30% higher than domestic products. About 50%.
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