Weisha Ceramics Chairman Chen Xiaobo
[Reporter] Chen Dong, hello, first of all, please share with us what is your understanding of the word "integrity"?
[Chen Xiaobo] Integrity is the foundation of a person. It is the most basic rule of doing business. If there is no integrity, no customer will believe you. Integrity represents a brand image for everyone. If you don't have an image, you don't have friends, and no one trusts. Others may have been prepared before dealing with you, so many things are not successful. Integrity is also a very important part of our corporate culture. The first thing in our company's philosophy is integrity, so I see this integrity as very important.
Xianghe Furniture City official website recommended search reading: Weisha ceramic green home decoration
[Reporter] Weisha Ceramics is at the beginning of enterprise construction. As a new type of enterprise, how to build our integrity at the beginning of its establishment?
[Chen Xiaobo] From the very beginning, we advocated that everyone should treat colleagues in operational management. It doesn't matter if the employee does something wrong, as long as he can tell the truth, everyone will help him solve the problem. I hope that integrity can be reflected by every employee and become a virtue of Weisha.
[Reporter] In the entire ceramic industry industry chain, what role do suppliers, enterprises and distributors play in terms of integrity? What is the relationship between each other?
[Chen Xiaobo] One of Wesha's management models is value marketing and competition management. We require every employee and agent to build their own value chain and build their value chain to enhance their value and company value. The value chain is built to include upstream suppliers and downstream distributors. Every position in the value chain has his value. Whether it is upstream or downstream, enterprises should treat with integrity. Through this kind of honest communication, the culture of Weisha will be transmitted to our entire industrial chain. in. We will require our downstream distributors to demonstrate the integrity of the company in an honest and responsible manner. If the company is not honest with the customer, the customer will think that the enterprise is a liar, and in the end, it will not be able to make a business. Even if it is made into a single order, it will not be a second order. The reputation of dishonesty will spread slowly, and finally the road of the enterprise. The narrower and narrower. On the contrary, if our integrity can continue to be well-received among our customers, we can continue to facilitate transactions. Therefore, we want to drive the upstream and downstream through the management of the value chain, so that suppliers can be honest with us, and let dealers reflect the honest culture of Weisha in front of customers.
Honesty is the sweet burden of business
[Reporter] What kind of situation do you think the current integrity system of the ceramic industry or home building materials is?
[Chen Xiaobo] I think the industry is still not doing enough in terms of integrity. Because the ceramic industry is relatively less open, the degree of attention is relatively low, and customers do not understand the industry, which leads to the situation of unclear communication between enterprises and customers, and also leads to the occurrence of dishonesty in the industry. Another feature of the ceramic industry is that its products are not end products, but a material that must be embodied by designers, architects or decoration companies. Because there are many links, it is easy to produce dishonesty. I think there is still a distance between ceramic sanitary ware and integrity. The other is that if the business is too honest, the ceramic industry will not be able to operate.
[Reporter] Why do you say this?
[Chen Xiaobo] Regular business will cause companies to shoulder heavy tax pressures. Because the taxation in our industry is very heavy, our raw materials cannot be issued with VAT invoices, and the 6-point tax on ordinary invoices cannot be offset. With such a large amount of value-added tax, do you think that the average ceramic sanitary ware enterprise can withstand it? Very difficult! Therefore, many ceramic companies in this respect do not dare to show true integrity.
[Reporter] Under such circumstances, we must ensure profitability, but we cannot sacrifice the image of integrity. How do companies generally weigh?
[Chen Xiaobo] Our positioning is a high-end brand. Weisha Ceramics plans to go public in the future, so we advocate honest management, how to do it, how to do it, and not to falsify. Because once we make a fake, the future listing goal is impossible to achieve. Therefore, we have insisted on the operation of regular regulations from the very beginning, preferring less profit and less income. We must also do a good job, and hope to lay a good foundation for future development. Otherwise, we will consider the issue of integrity after we go public. It is impossible. Therefore, we have to make long-term plans from the very beginning, and we must do things with a good faith attitude.
Pre K Backpack,Preschool Backpack,Best Backpack For Kindergarten,Clear Bookbags Near Me
Ningbo Fineweather International Trade Co., Ltd. , https://www.fwsbag.com