In the 17th China International Kitchen and Bath Show in 2012, there will be a few days to come. As a large-scale exhibition in the home and bathroom industry, Shanghai International Kitchen & Bath Exhibition will welcome thousands of sanitary wares at home and abroad every year. Home-bathroom companies all over the world will showcase their style here. The endless stream of new products, ideas, new technologies and new concepts will also be displayed here.
The Shanghai Kitchen and Bath Show is in full swing, and the domestic sanitary ware brand exhibition action is in full swing. At the beginning of May, Jiu Mu kitchen and toilet changed the silence of more than 20 years and finally participated in this year. Zhang Bin, the vice president of the company, disclosed to the outside media: "If you don't exhibit, the wine is also afraid of the alley!" Whether it is the alley or other reasons, the first time that Jiumu entered the Shanghai exhibition is indeed worthy of a narrative.
Wanfang gathers for the beach
It is reported that the nine-pastoral Shanghai kitchen and bathroom exhibition booth type aircraft carrier, two years ago and the film star Li Bingbing signed an endorsement, can be described as bringing beauty. After 20 years of refueling, I am now participating in the Shanghai Exhibition for the first time: aircraft carrier + beauty. Nine animal husbandry is very loud.
For Frank's bathroom, it is another sight: It is understood that the new product that Frank's bathroom debuted at the Shanghai show is the overall bathroom. The whole bathroom is not rare, but this time Frank's overall new product is divided into multiple series, and there is a lot of investment in the antique bathroom, the rumor is quite deep, and the retro bathroom is favored by the market consumers, it is worth looking forward to.
The only people targeted by the bathroom are relatively young: mainly after the 80s and 90s. From this point, can we conclude that the only bathroom is pressed against this group of young people? This is a group of emerging consumer groups, in addition to the rich second generation, consumption of high-end bathroom should wait for the timing to mature. However, we can imagine that it has made a lot of effort in creative fashion, otherwise it is difficult to enter the 80s and 90s. However, this time the Shanghai Kitchen and Bath Show, the only official revealed that its brand spokesperson Wang Lihong will attend the Shanghai Exhibition, it seems that the only time this is to eat 80, 90.
Ottoman Sanitary Ware will participate in the Shanghai Exhibition this year and will continue to promote the concept of environmental protection and energy conservation, and play a green card. The Ottoman internal management also said: "The new product will also showcase the gold-cast toilet!" Jingui and the high-end need not say.
For the Shanghai Kitchen and Bath Show, some sanitary ware companies have done a good job: in the recent days, Xinluhe Sanitary Ware, which has just signed a contract with sexy, charming, gossip, nude photos and large-scale photo, is openly supporting the dry dew. At the Shanghai Kitchen and Bath Show, you can take a bath on the spot, and the chest of the dry dew is so popular that it is not impossible to call for the wind.
It seems: 2012 Shanghai International Kitchen and Bath Show, in the eyes of many bathroom companies, has everything ready, just waiting to be carried out.
2012 Shanghai International Kitchen and Bath Exhibition
In recent years, the form of sanitary market exhibitions has been increasingly valued by the sanitary ware market and peers. The international large-scale kitchen and bathroom exhibitions are a good time to be missed in the eyes of sanitary ware enterprises.
First, creative design and personality fashion or deeply rooted in people's hearts
There are more than 3,000 sanitary ware brands participating in this exhibition, which are divided into three large exhibition areas. It is unrealistic to disperse the exhibition hall in three days.
How to attract the eyes of the audience and consumers has become the top priority and highlight of the Shanghai Kitchen and Bath Show. Imagine: Without the design of creativity and personality, it is difficult to attract the attention of the public. Therefore, it is not difficult to see that the creative design in the overall form, such as the exhibition formation, especially to show the ideological aspect, the individual museum design of individual security enterprises must be worthy of everyone's expectations. This kind of design requires artistic thought and creativity. It must not only emphasize individuality and innovation, but also pay attention to the integration and harmony of the whole. The integrity and individuality must be taken into consideration. Therefore, for exhibitors, whether it is face, lining; or soft power, hard product strength is a big challenge. If we, according to common sense, we must start with the senses, so personality, fashion, creative innovation must be the primary highlight of the 2012 Shanghai Kitchen and Bath Show.
Second, depth display: forward-looking technology and brand connotation
At the 2011 Shanghai Kitchen and Bath Show, some of the most technically advanced products, such as the CNC bathtub, the deformation faucet, and the dry shower room, all caught the attention of the audience. The new products released during the exhibition included new products. Technology also represents the latest achievements of various companies in the sanitary ware market. The focus and efforts of the sanitary ware industry in the past year may not be fully manifested by some eyeballs, and it is absolutely insignificant to take a look at it.
“Green, environmental protection, energy saving†has become synonymous with last year's exhibition. What popular keywords will be generated this year, and what trends will be brought about, we will wait and see.
Third, the market trend and future product trends
Shanghai Kitchen and Bath Show is the vane of China's sanitary ware industry. The new products released at the exhibition represent the industry development trend at a certain stage in the future. The reason why many sanitary ware companies pay so much attention to the Shanghai kitchen and bathroom exhibition: in addition to understanding the market dynamics and competitors, but also to exchange, learn from each other, know ourselves and know each other; more importantly, to understand the future development trend of the sanitary ware market, for their future Plan to make the right strategic deployment. I believe that exhibitors in this exhibition, in addition to showing themselves, will be able to find more places worth learning and improvement. This may provide a comprehensive thinking enlightenment for the unresolved future changes and transformation of the kitchen and bathroom market.
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