Zhangtan Town, Tiantan: The first Chinese well-known trademark

Reporter: Tiantan Furniture has participated in the Shenzhen Furniture Fair before. Is it time to come back to participate in the exhibition?


Zhang Hongzhen: Yes.


Reporter: What are the main advantages of the Guangdong Furniture Fair?


Zhang Hongzhen: A Guangdong furniture exhibition has a long history. It is already the 27th year. It is also held annually and has a high reputation. It has attracted many home furnishing enterprises at home and abroad. At the forefront of the SAR, the exhibition of furniture exhibitions has brought out the economic tide. People's pursuit of quality living space has stimulated the home business to take up this mission. There are also a lot of dealers coming from Shenzhen Furniture Fair. This shows that there are more opportunities to do home business in all parts of the country. Based on this, the Temple of Heaven participated in the furniture exhibition in Shenzhen, Guangdong.

Xianghe Furniture City official website recommended search reading: Guangdong furniture exhibition traditional furniture

Reporter: From the situation of exhibiting today, what is the investment situation of the Temple of Heaven?

Zhang Hongzhen: The situation of attracting guests is very much. The number of guests who have just opened the exhibition for two hours, the number of guests entering and leaving the booth is not expected, and the guests who talk about cooperation intentions come from all over the country. Their cooperation intentions are apart from It is necessary to understand how the furniture companies with a long history and long-term market experience in the Beijing market are planning for the national distributors, and the characteristics and advantages of the northern companies are available in the furniture of the Temple of Heaven. Our business staff has been in the non-stop reception since the opening of the exhibition. Our Tiantan furniture will continue to follow and continue to negotiate in depth.


Reporter: China is now a big furniture market country, and there are more and more companies doing furniture products. Especially the competition pattern of other brands in Guangdong is quite fierce. What special advantages do you think Tiantan furniture has in the industry?


Zhang Hongzhen: First of all, the brand, popularity and reputation of the Temple of Heaven are very high. The brand of the Temple of Heaven also has a long history. The Temple of Heaven was built in 1955, and it has been 56 years now. It has a very deep foundation in furniture manufacturing. In terms of management experience, research and development capabilities, and the level of production of workers, they should all be very high. Therefore, the advantages in this area are relatively strong. The first Chinese well-known trademark in the Chinese furniture industry was the first to be won by the Temple of Heaven.


Reporter: From your story, the Temple of Heaven is a furniture company with a long history. Shenzhen is a design capital. Recently, the infringement of design property rights has occurred. How does the Temple of Heaven protect the design property rights of products when designing furniture?


Zhang Hongzhen: Chinese furniture differs from other products in terms of technical content. It is mainly a patent for design. The design of the Temple of Heaven has its own research and development, and there are two channels of external force for product research and development. After we develop it, these products must be declared patents in the National Patent Office. Tiantan furniture encourages the power of original design. As a company with a long history, in the design of intellectual property rights, the Temple of Heaven has experienced many baptisms and gifts in the market, realizing the unique advantages of design independence and external force.

Reporter: Finally, please use a sentence to describe your expectations for this exhibition.


Zhang Hongzhen: We are willing to dedicate our Tiantan products to dealers so that they can make money.


Reporter: This is also the result that the dealers and the Temple of Heaven hope to see. I wish the Tiantan furniture will be better and better.

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