Who moved the furniture industry ecological chain store to withdraw the store to lead the chain reaction

The “departure” of the Red Star Guangzhou Pazhou Store has caused many people to feel the bitter chill – people are always allergic to the bad news that can be seen, and they are neglected to the invisible hidden dangers. Who said this scene, is it not early warning?

This does not say. It’s a time when the dealers are sad, the factory days are difficult, and the hypermarkets are “withdrew from the store”. The author said at the beginning of the year that the pure "landlord" does not solve the development problem and only solves the problem of survival. From the current situation, even the survival problem seems to be unable to solve. The Red Star Pazhou Store is just an example. In fact, all kinds of stores in the north and south of the Yangtze River are experiencing light or heavy suffering. The large-scale withdrawal and small-scale withdrawal of the store are also heard from time to time. The situation seems to be getting worse, is it?

Not always. From the point of view, the big chains in the industrial chain are at the terminal, but because of the relatively high degree of monopoly, they are at the “top” of the ecological chain. They are like wolves on the prairie. In the days when there are no natural disasters and man-made disasters, they will not bargain with the yellow sheep and rabbits. But if the sheep and the rabbits have not survived, the wolf has no reason to calm down.

Xu Meiqi described the domestic furniture industry as a “bad industry”. Because of the commercial chain, the big stores are driven by the interests of real estate capital, which has nothing to do with product brands and is out of touch with industrial development. This view is quite factual, and people in the industry are also doing various explorations in order to change the status quo. In the long run, the coexistence of multiple forms of terminals has become a necessity. The entry of these new “species” into the ecological chain will inevitably bring about new ecological relationships. For example, after a large-scale store has changed its face to make factory direct sales, more and more factories have tested the water-operated direct mode; after a large amount of financing for a furniture e-commerce platform, it can build more than 100 in the country within 3 months. Home experience store, try to integrate manufacturing.

However, from a realistic point of view, it is impossible or impossible to give this "squat" to the doctor. It is impossible or impossible to "push the reunion" - after all, the number of terminals and the huge amount of terminals in the chain hypermarket are advantages that cannot be ignored.

Natural selection, survival of the fittest. Nature not only despise the weak, but the strong is facing the test. I don't see you, yesterday's IBM, Dell, today's Motorola, Nokia, tomorrow's GOOGLE, Microsoft.

The cruel market environment will continue to put pressure on hypermarkets to better understand the furniture industry and the ecological chain that will accompany each other. If you can make serious thinking on this basis, manufacturers, distributors, stores, and sincerely work together to re-create business logic, this is the blessing of the Chinese furniture industry.

This is the good side we can see from the store withdrawal event.

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