The Source of Packaging Color Creation and Its Enlightenment II

From the rivers, lakes and seas to pastoral mountains and rivers; from flowers and trees to melons and grains; from birds and beasts to fish and shellfish; from the macrocosm to the microcosm. The vastness of nature changes endlessly, showing her her charming scenery. She is not at a loss. Let people enjoy and appreciate it. The beautiful scenery of nature can cause people's good feelings. Many packaging designers are further facing nature, go deep into the nature, capture creative inspiration from nature, explore new ideas for packaging colors, and use natural shapes or natural materials such as bamboo, wood, rattan, hemp, shells, gourds and reed leaves. Design and produce a special package with a back-to-basic mood. For example, the packaging of "drunk" wine with natural clay color, moisturizing CREAM shell packaging phosphorescent color, both intuitive and beautiful, but also can be summarized according to the color of the product, refining, bold imagination and creation, thus giving product packaging specific emotions and Connotation.

The natural tone has also become a major trend in international fashion. As early as 1981, "International Color Authority" released popular colors such as tropical jungle colors, mixed colors of ice cream and fruit juice, desert grassland colors, ocean lake colors, marble colors, spring colors, bronze colors, driftwood colors, and lightning flashes. The naming of these popular colors with natural tone tendencies is not entirely for the purpose of commercial propaganda, but it is necessary to absorb color inspiration from the natural colors, design new fashion colors, and meet the psychological requirements of the contemporary people in pursuit of novel fashion.

4 Color inspiration from traditional art

"Traditional" mainly refers to the human traditional culture. Traditional culture is the result of civilization accumulated in production, life and other aspects in the long historical period of human beings. It is the crystallization of human wisdom and the foundation for future generations to inherit and develop their knowledge and skills.

China's outstanding traditional art colors have a long history, from simple folk patterns to luxurious palace decorations; from classical garden architecture to the world-renowned Chinese grotto mural art; from the stoneware era to the modern Jingdezhen porcelain; from lacquerware Decorated with brocade patterns, there are many color works in the fine cultural heritage of the Chinese nation that can be used as good examples."

Chinese traditional calligraphy, Chinese painting, sculpture, paper cutting, embroidery and other crafts as well as decorative patterns such as drama, costumes, masks and props, architecture, furniture, daily necessities, textile printing and dyeing, etc., need only be compared with the contents of the packaging. Close organic connections and proper use of them can all be used as a means of embodying traditional color styles. The packaging can fully convey the information of the region and the nation and reflect the cultural connotation and customs of the packaging. Conversely, the packaging of traditional products will certainly reflect the traditional cultural information of the products and products, which reflects the traditional style.

5 Inspiration from Music and Dance

People often describe beautiful music as having a sense of color, and pleasing colors have a musical rhythm. In the history, many colorists tried to explore the rules of color matching beauty from the principle of music. Why can the feelings of music be translated into color revelations? This should be said to have been caused by the psychological activities of "sense of feelings" and "feeling of common sense." In China's "Music Record," there is such a record: its heartfelt sensation, its clamor and scorn; its joyful sensation, its clamor is slow; its sensuous person, its color hair is scattered; its anger sensation The person whose voice is thick is savage; his senses of affection are straightforward and his integrity is low; his loved ones are sound and soft. The ancient Greeks also believed that seven musical notes had seven emotional colors. In short, different tones and colors are the organic unity of natural colors, social colors, and artistic colors. The history of color culture includes color art history, architecture history, craft history, decoration history, and so on. These histories can be used as a reference for modern design. They have important reference values ​​for the theory and implementation of color matching, color harmony and color aesthetics.

The color of packaging is inseparable from the social color. It is an important bridge between commodities and consumers, and is the final advertisement of goods. It is also a mirror of an era. From its unique perspective, it reflects the colorful social colors and human society. Material and spiritual civilization, progress and development.

6 Inspiration from Literature and Art

Most of the ideas derived from literary words and revelations must be connected. Although literary words themselves do not have a visual image of colors, they can make people think and imagine and arouse the beauty of color. The description of color in Chinese poetry is very rich, such as Yang Wanli: “After all, in the June of the West Lake, the scenery is not the same as the four. After the day, the lotus leaf is infinitely green, and the lotus is reflected in the lotus.” Mao Zedong’s “Red, Yellow, Green, and Green” Blue-violet, who holds the training as an empty dance.” There is also a sunrise like a flower in the river. The green river is green and blue in spring. One by one, the river is filled with water in the sun, and the river is half red.” . . . . . In addition, there are many vocabularies that describe color emotions. The female mouth is simple, gorgeous, gorgeous, calm, warm and so on. The artistic mood and sentiment expressed by literature can also be selected from some literary words as the concept of packaging color propositions to enhance the ability of packaging color to conceive and imagine.

7 Social Inspiration

Social colors include cultural history and color history of color, environment and color, design chromatics, business and color, commercial color theory, and urban chromatics. Packaging color is the organic unity of natural colors, social colors, and artistic colors. History of color culture Packaging color art history, architecture history, craft history, decoration history, and so on. These histories can be used as references for modern design. They have important reference values ​​for the theory and implementation of color matching, color harmony, and color aesthetics. ;

The color of packaging is inseparable from the social color. It is an important bridge between commodities and consumers, and is the final advertisement of goods. It is also a mirror of an era. From its unique perspective, it reflects the colorful social colors and human society. Material and spiritual civilization, progress and development.

8 Conclusion
In the visual art of packaging design, the artistic charm of color as the first visual impression is more profound. With the rapid development of the information age, people's spiritual life and material life have been continuously improved, and they will increasingly pursue the beauty of color. Color beauty has become a material and spiritual enjoyment of people. The use of color as a means of giving certain social emotions and cultural connotations to the packaging design work is the first consideration for designers. Therefore, the conceived source of packaging color creation and the significance of inspiration are here.

(Author/Shang Hua Guangdong University of Technology)

"Packaging Project"