As the Pu-erh tea continues to be buzzed by the market and the price is rising steadily, the desolation of the tea-cream market is particularly dazzling. At the 2013 Guangzhou Tea Expo held in autumn, the elegantly decorated tea cream exhibition area is as if it has nothing to do with the excitement surrounding it. Exhibitors' anxious and embarrassing sentiments spill over.
It is ironic that tea cream manufacturers may want to highlight the “scarcity†of tea cream when they curate, and they also specially marked “only two people can drink at the same time†at the door. However, judging from the reaction of the audience, I am afraid that it will be replaced by “welcome free drinks†and it will not necessarily attract people.
At the popular Guangzhou Tea Expo, what causes the lack of tea cream?
The author still remembers that on flights to Yunnan, there were more than one advertisements for tea cream in aviation magazines. In the middle of a bunch of luxury advertisements, the tea cream “looks beautiful†and seems like a very “high-end†thing.
It should be understood that fast-food, instant-style products such as instant blister packs have never been associated with "high-end" products. Imagine that you are sitting in a magnificent five-star hotel luxury private room, in front of a set of valuable kiln tea set. You only see your imposing manner to draw a dark tea cream from your purse and put it into your cup. Mix it again, and drink it on top of it. If this process is caught by the waiter, she will certainly play drums in her heart: Are you always taking medicine?
Of course, in this context, if the tea cream is replaced with teabags, instant coffee, instant noodles, and the interpretation will be repeated, the effect will be equally stunning.
Tea cream, the extract of tea leaves, turns into tea soup after flushing. It is convenient and direct to drink, which eliminates the cumbersome process of the entire tea-making process. It is actually a drink for families, men, women and children (healthy or not). The birth of Pu'er tea cream was said to have originated in the Qing Dynasty, and was made from a "big pot." Some manufacturers claimed that the ointment was a “royal drink†at the time to show its dignity.
Whether or not the tea cream is a “royal applicationâ€, we don’t go through the research, just look at its manufacturing cost. With the development of modern biologics technology, extracting tea cream from tea is not a problem. The sources of raw materials are even more extensive. Yunnan’s tea fields are producing tea in spring, summer and autumn. I don’t know how many pans are enough.
At the tea exhibition, tea creams were made into pills, granules, and blocks, and they were put into exquisite ceramic pots. The famous tea areas such as "banzhang" and "Yiwu" were printed on the outside with unknown packaging. A brand of a bag of 80 grams of Pu-Erh tea cream, the price reached 1980 yuan, single-piece tea cream prices are also more than 40 yuan. Compared to the mid-range Pu-erh tea, which is priced at around RMB 200 and 357 g in weight, it is impossible to imagine where the advantages of tea cream are, and why there is any reason to set such a price. In the complete tea cake is still difficult to distinguish from the moment of the top of the hill, not to mention how high-end idle tea article.
For tea drinkers, the pleasure of goods is to wait for a tea. Boil water, wash cups, remove tea, make brewing, sip beverages, cultivate temperament in this ceremonial process, and seek inner peace. Tea cream is equal to this process is omitted, tea into a tea. Therefore, the real drinker will definitely not touch this kind of boring thing.
"We must make the tea cream into a luxury product. The general direction has been wrong," said Wu Jiang, an expert in Yunnan's famous Pu'er tea marketing. Unfortunately, there was a chance that the tea was quickly consumed by the masses, like teabags and instant coffee. This created a huge industry Pu'er tea cream that was born wrong and positioned itself. The real purpose of tea cream should be that people can use it to brew thirst-quenching beverages at any time and continue to be consumed. Manufacturers will have a future. “You have a cottage mobile phone, you have to buckle up the local gold shell, and you need to sell local gold. The price, who will buy it?"
Having said so much, it is not necessary to negate this product. Just hope to give manufacturers a reminder that products should be born to cater to market demand in order to find their own living space. Otherwise, the wrong direction, the harder it is to get away from the goal.
It is ironic that tea cream manufacturers may want to highlight the “scarcity†of tea cream when they curate, and they also specially marked “only two people can drink at the same time†at the door. However, judging from the reaction of the audience, I am afraid that it will be replaced by “welcome free drinks†and it will not necessarily attract people.
At the popular Guangzhou Tea Expo, what causes the lack of tea cream?
The author still remembers that on flights to Yunnan, there were more than one advertisements for tea cream in aviation magazines. In the middle of a bunch of luxury advertisements, the tea cream “looks beautiful†and seems like a very “high-end†thing.
It should be understood that fast-food, instant-style products such as instant blister packs have never been associated with "high-end" products. Imagine that you are sitting in a magnificent five-star hotel luxury private room, in front of a set of valuable kiln tea set. You only see your imposing manner to draw a dark tea cream from your purse and put it into your cup. Mix it again, and drink it on top of it. If this process is caught by the waiter, she will certainly play drums in her heart: Are you always taking medicine?
Of course, in this context, if the tea cream is replaced with teabags, instant coffee, instant noodles, and the interpretation will be repeated, the effect will be equally stunning.
Tea cream, the extract of tea leaves, turns into tea soup after flushing. It is convenient and direct to drink, which eliminates the cumbersome process of the entire tea-making process. It is actually a drink for families, men, women and children (healthy or not). The birth of Pu'er tea cream was said to have originated in the Qing Dynasty, and was made from a "big pot." Some manufacturers claimed that the ointment was a “royal drink†at the time to show its dignity.
Whether or not the tea cream is a “royal applicationâ€, we don’t go through the research, just look at its manufacturing cost. With the development of modern biologics technology, extracting tea cream from tea is not a problem. The sources of raw materials are even more extensive. Yunnan’s tea fields are producing tea in spring, summer and autumn. I don’t know how many pans are enough.
At the tea exhibition, tea creams were made into pills, granules, and blocks, and they were put into exquisite ceramic pots. The famous tea areas such as "banzhang" and "Yiwu" were printed on the outside with unknown packaging. A brand of a bag of 80 grams of Pu-Erh tea cream, the price reached 1980 yuan, single-piece tea cream prices are also more than 40 yuan. Compared to the mid-range Pu-erh tea, which is priced at around RMB 200 and 357 g in weight, it is impossible to imagine where the advantages of tea cream are, and why there is any reason to set such a price. In the complete tea cake is still difficult to distinguish from the moment of the top of the hill, not to mention how high-end idle tea article.
For tea drinkers, the pleasure of goods is to wait for a tea. Boil water, wash cups, remove tea, make brewing, sip beverages, cultivate temperament in this ceremonial process, and seek inner peace. Tea cream is equal to this process is omitted, tea into a tea. Therefore, the real drinker will definitely not touch this kind of boring thing.
"We must make the tea cream into a luxury product. The general direction has been wrong," said Wu Jiang, an expert in Yunnan's famous Pu'er tea marketing. Unfortunately, there was a chance that the tea was quickly consumed by the masses, like teabags and instant coffee. This created a huge industry Pu'er tea cream that was born wrong and positioned itself. The real purpose of tea cream should be that people can use it to brew thirst-quenching beverages at any time and continue to be consumed. Manufacturers will have a future. “You have a cottage mobile phone, you have to buckle up the local gold shell, and you need to sell local gold. The price, who will buy it?"
Having said so much, it is not necessary to negate this product. Just hope to give manufacturers a reminder that products should be born to cater to market demand in order to find their own living space. Otherwise, the wrong direction, the harder it is to get away from the goal.
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