Summary of Digital Printing Application Survey (3)

IV. Outstanding problems in the digital printing market

In recent years, China's digital printing has made breakthrough progress, and all digital printers have achieved unprecedented sales performance. There have been noticeable changes in the number and distribution of customers. At the same time, we also see that there are still the following in the digital printing market in China. Several outstanding issues:

1. Unbalanced digital printing area development

China's digital printing is unevenly developed across regions. At present, digital printing has developed rapidly in Beijing, Shanghai, Guangzhou, Hangzhou and other places, including Beijing, Shanghai, Guangzhou, Shenzhen and other key cities. These cities are transforming themselves into cosmopolitan cities. Many large and medium-sized companies at home and abroad are concentrated. People have new ideas and it is easier to accept new things. The demand for personalized print and on-demand printing is growing rapidly. In the northeast and northwest regions, development is relatively slow, and some regions are even blank.

2. Unbalanced Development of Digital Printing Industry

The digital printing user group can be divided into two types: work type and business type. Users who use digital printing machines to complete the heavy printing tasks in daily work such as banking, telecommunications, and postal systems belong to work users; for business users, Group, digital printing equipment is a tool for making a living, such as graphic center, business printing center, etc. This market has just started and needs to be regulated.

3. The digital printing industry is relatively backward

The level of prepress processing technology is not high, the quality of employees is not high, and there are few professionals. At the same time, variable data software, database technology, and post-press processing technologies and equipment that are compatible with digital printing cannot fully meet the needs of digital printing. Especially for post-press processing, most of them use semi-automatic manual operations, making it difficult to Boutique. With the continuous improvement of technology, this gap is gradually narrowing.

V. Prospects for Digital Printing Market

In the past two years, digital printing has developed rapidly with its advantages of variable data printing, personalized printing, networked printing and on-line processing. It has been widely used not only in commercial express printing and printing, but also in financial printing, telecommunication, and publishing. Printing, clothing printing, electronic product printing, packaging and printing have also made considerable progress.

From the current point of view, although China's digital printing is developing rapidly but is not very mature, the application of digital printing is still in polarization. One is the low-end market practitioners, the investment is small, and non-production laser printers are used. Most of the livelihoods are mainly black and white in short editions, and as more and more competitors compete fiercely, even though the printing volume is now much higher than before, the profits are getting lower and lower. The other is the high-end market. The scale of investment by the practitioners is relatively large. The equipment is mainly produced by digital printing machines. Most of the business is based on short color versions, and there are also many color prints with personalized variable data. In recent years, although people's understanding of digital printing has improved, some small color laser printers have impacted the business of digital printing machines at a low price, diverting many potential customers. Therefore, the most critical thing at present is to increase the awareness of digital printing in the minds of users, and to become bigger and stronger to form a unified image in the form of a chain, so that digital printing can truly be widely used.

Sixth, summary

Due to its unique advantages, digital printing makes it play a special role in the on-demand printing market. Especially with the continuous expansion of Internet coverage, when digital printing technology and network technology are combined, online printing will develop rapidly. The on-demand printing market formed by digital printing will become an attractive industry.

To develop and promote the digital printing industry, there is still a lot of work to be done: technical requirements to further improve the quality of printing, while vigorously develop and improve the digital workflow, and further increase the printing speed of the digital printing press; cost also need to further reduce the digital printing machine Cost; propaganda should be vigorously promoted to lift the shackles of people's concepts, so that people have a correct understanding of digital printing; in addition to the need to establish a unified standard for the digital printing industry.

Although China's digital printing still has such problems, we should correctly estimate the development prospects. We have already seen the spring of digital printing. People in the printing industry should work together to promote the healthy development of the digital printing market and jointly create the autumn of digital printing.