Senge Group Changsha distributor Zuo Wei
[Reporter]: Hello, left. What is the concept of home in your heart? What is the concept of the kitchen in your heart?
[Zuo Wei]: The family interprets from a perceptual point of view, which is a kind of warm harbor and the feeling of being able to return home after being exhausted. And the concept of the kitchen in my heart is equivalent to a warm home. Warm heart first warms the stomach, our men struggle outside every day only for the most precious home in the heart, and when you get home, the wife gives you the kitchen to sweet and delicious dishes, this is the dream we have pursued throughout our lives.
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[Reporter]: When did Senge integrate environmental protection stoves into the Changsha market? What do you think are the characteristics of Changsha consumers compared with other cities?
[Zuo Wei]: Senge integrated environmental protection stove entered the Changsha market in 2008. As the leader of Changsha integrated stove, it has been tested and trusted by consumers. Consumers in Changsha have higher requirements for integrated stoves than cities in the north. Because the Hunan people are not spicy, the kitchen's oily smoke will be heavy, which has requirements for the high quality of the integrated stove. Because every woman loves beauty and loves fragrance, she doesn't like to cook with a smell of smoke.
[Reporter]: In 2012, it is said that the gray period of the home industry, how do you view the market of the 2012 home industry?
[Zuo Wei]: After more than 20 years of development in the home industry, nowadays, this kind of big economic environment is not good, it has reached the stage of integration and shuffling, so the regulation of real estate is on our home market. In terms of expansion, there are a series of effects. From the upstream home factory, it faces a series of cost pressures, export pressures, rising labor costs, etc. In this year's big environment, it is a pattern of shrinking or exporting to domestic sales. It is also a process of shuffling and integration for our stores, and this trend will become more and more obvious. In such a bad environment, I think that as a home business, we must be able to plan ahead and understand more than the market. Knowing the market, we can take the lead and take the lead in the home industry shuffling and integration.
[Reporter]: Nowadays, big brands such as Midea and Shuaikang have begun to develop integrated stoves. For this, what is the pressure of Senge Group, the leader of integrated stoves?
[Zuo Wei]: In fact, the relatively large home appliance brands such as Midea and Shuaikang enter the integrated stove market, which is very beneficial for the whole industry of integrated stoves. They will spur the higher demands of the whole industry. As for the pressure, Senge believes in its own strength, because Senge belongs to the leading brand of domestic integrated stoves, with a history of 15 years, and sales in the country ranks first, becoming the number one in the integrated stove industry in China in 2012. It has been tested by the market for a long time. For consumers, they have a sense of trust for Morgo. In addition, Senge is richer and more advanced than other brands in terms of product style and technology. Senge Group and Shanghai Jiaotong University Research Institute have set up a department to develop new products. Technology is 3-5 years ahead of other brands.
[Reporter]: I sincerely thank Senge for integrating environmental protection stove left to accept our interview. I hope that Senge Group can develop more new products to feedback consumers.
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