Print advertising and prepress

The ultimate performance of advertising design is basically print media (including print and outdoor advertising), radio wave media (TV, radio), online media, physical modeling (such as display, product design, industrial design, etc.)

The vast majority of advertising companies will come into contact with print ads and prints. In the process of performance, it is critical that the manuscripts designed meet the printing needs. If a manuscript comes out and the printing process cannot guarantee its perfect expression, then such works It is an impractical and imperfect work.

Specifically, for example, what kind of paper is used for a box, whether it is combined to save paper, cost, whether it needs to be imposed, how to make a layout, etc. are directly related to the designer's understanding of the printing process, and they are very closely linked.

Although I did not work at the output company, I can understand their bitterness ~~~~~~! !

In particular, some manuscripts are beautifully designed - they are so bad! ! !

Printing in CD (using the normal four-color draft as an example)

First, all picture formats usually use TIF, EPS, and PSD formats without extra channels and paths (rotation or flipping errors). Color mode must be CMYK, grayscale, black and white (bitmap), often there are RGB pictures mixed in, eh ~ ~ this uncomfortable, ah, to give him a turn, and, RGB color gamut is greater than CMYK, some RGB display is very Bright colors turn CMYK dark, and in the end it's strange that the plate-making company is not responsible! This miserable! ! ! !

Second, text to curve. Some designers especially like to use Gu Li weird fonts, but also do not turn the curve, and other people in the plate company to help him "shoe shoes!" ! The staff of the plate-making company are still good-humoured. They cannot be found in the font library and are hard to DOWN from the Internet. They are very dedicated! ! ! ! If you can't find it, you'll call the designer (the company where you are) and politely say, "Trouble you when you copy a file again, okay? It's better to turn the curve..." Well, what? The emotional business units are Grandpa, and the plate-making companies are grandchildren!

Third, the text or color blocks do not use RGB color. Of course, this possibility does not seem to be great, but.........is! Some designers who do not know how to print a CD just looked at the RGB color, and I heard this: "Of course it's brighter than CMYK! Oh! There's such a good color, no! Idiot!" I hate it. Can't give him a mouth! ! ! ! ! ! ! !

Fourth, the line thickness. When we draw a corner line, we usually have very thin lines. That's right! However, some people are drawing decorative lines and form lines. Whether they are horizontal or vertical, they are very thin lines. Once the number of meshes is relatively low (such as a newspaper draft), angles or curves will be very low. Who is it? What's more, all of them are very thin, and 30% of K ^O^...

As a result, nothing can be seen. The following situation can be imagined. The customer does not give them money. They blame the plate-making company for not making it well. The plate-making company says that they have problems........................ Now we know how to say Wrap it! !

Fifth, the best corner or add their own. Normal four-color manuscripts, very fine lines (0.076) for the corner lines, and 100 CMYK for the outline color. Why should I add it myself? This is a good habit that a designer needs to have, solve all possible problems in his own hands, and do not cause unnecessary losses due to the negligence of the plate-making company.

Six, make up. It's not hard to make a puzzle, but it takes you to try and accumulate experience! Many people are very lazy, that is, they do not want to use their brains, and then they can complete the imposition of a little action. They have to hand it over to the plate-making company. This habit is very bad! Or that there is no expression of confidence and no sense of responsibility! !

Don't forget that you are a designer. Your design must go through the entire process. Don't push anything that might go wrong! Responsibility is very important!

Seven, size and bleeding edge.

Size: For example, a manuscript of 16K in size, some people actually use the A4 size directly, MMD, but also to help him change, before changing to call the other company to determine whether it can be changed (if they know if Need a plate-making company to call?!)

Bleeding: In addition to newspapers and other small prints do not require bleeding, the vast majority need to stay bleeding, but it is why some people do according to the net size, 210mm * 285mm, to the plate making company, have to help him put the bleeding, in case of loss Not so good. For example, if a leader leaves half his face, hey! You're right?~~~~~~~~~! !

Eight, turn EPS. The normal four-color drafts are often issued by EPS, and the operation is very simple, but some newcomers may not be able to hold it, it does not matter, you can not do this step, when you put these things are done well, Put the CDR file to the platemaking company. They don't have to spend anything!

Source: Online Studio