Neutral pen becomes the mainstream product in the writing market

With the development of science and technology and the progress of society, people's lives are undergoing tremendous changes. We are still complacent about owning a pen more than a decade ago, but we rarely see pens in our daily lives. Shadows, this is the case in normal life, especially in office life. With the development of paperless office trends, people seem to have less and less demand for pens. In fact, is this really true? The answer is not the case. Although the pen is slowly fading out of people's attention, as a necessary tool in office life, the gel pen has become the mainstream in the pen, and it is predictable that for a long time. The gel pen will not disappear in the office, because the paperless era has not really come.

Pencils, pens, and ballpoint pens are indispensable writing tools for our work and study, and we have grown up with generation after generation. With the changes of the times, the "invasion" of the gel pen has caused pencils, pens and even ballpoint pens to become more and more "waiting to see". The gel pen quickly became the hottest pen in the stationery market.

We can see this in many stationery stores: a row of stationery shelves are placed in a conspicuous position with a variety of styles of neutral pens, almost every gel pen occupies several rows. The various types of gel pens on the shelves are full of eyes, full needle type, half needle type, direct liquid type, gourd head type, etc. The price is 1.5 yuan, 2 yuan, 3 yuan, and various neutral refills are also available. Hang aside. Neutral refills have different thicknesses and different lengths.

The staff in the store told us as follows: “The gel pen has already replaced the pen and ballpoint pen, and it has become the most popular pen in the stationery market. Some companies will buy more than a dozen boxes of gel pens when they come.” The gel pen is basically around 200, and the pen sometimes can't sell a few in a month. “When a student starts school, a unit meets, or has an exam, the gel pen sells better,” the staff member said.

How widespread is the use of gel pens? A reporter conducted a survey of 30 students in a class in a junior high school. The survey results showed that only 4 of the 30 students used ballpoint pens, pencils and pens were not used, and the other 26 students chose the main ones. Use a gel pen. The amount of students used is also very amazing. 13 students change a gel pen once a week, 14 students change one or two days, and often change the pen accounted for 90%. “The gel pen is fluent in writing and is more convenient to use, and the exam often requires a gel pen,” says one student.

Not only do students use a lot of gel pens, but many office workers are also used to using gel pens. "In fact, there are computers in the office now, and there are very few opportunities to use the pen. However, in signing orders, filing, and even what the unit will open, it is emphasized that black pens should be used. Over time, they all use gel pens. A citizen told reporters that she was a clerk in a company in our city. Because of the various examination papers, she emphasized the need to use a black pen. She used to use a gel pen for a long time. “The gel pen is more widely used than the ballpoint pen, and it doesn't always need to be filled with ink like a pen, so the staff in the office like to use it.” Mr. Cong, who works in a government department in the city, said.

It can be seen that the gel pen attracts people's love for it because of its superior performance, convenient use and cost-effective. In fact, you don't need to say anything, just need to see if you have a gel pen on your desk. It can fully explain its popularity.

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