Need to improve the cost performance of 3D printing to open up a broader market

[ppzhan Abstract] Recently, 3D printing, which was launched in the 1990s, is extremely hot. Not only manufacturing companies, but the national government also pays special attention to this section. In March 2012, in order to revive the US economy and the US manufacturing, President Obama proposed to build a nationwide manufacturing innovation network plan and set 3D printing as one of the directions. China regards it as the focus of China's economic development. So what is the development of 3D printing?

The global 3D printing market has been in a tepid state for the 19 years from 1993 to 2012. The 3D printing industry includes upstream printing materials, midstream printing equipment, related peripherals and design software, as well as downstream printing terminal products and industrial design services. According to data from Wohlers Associates, in 2012, the global 3D printing industry's sales revenue reached 2.204 billion US dollars, an increase of 28.6% over last year. If calculated from 1993, the average annual compound growth rate is 17.7%, the growth rate in the past two years. Rose to 25% of the platform.

Specific examples can refer to the two leading companies 3DSystems and Stratasys. They are pioneers in the 3D printing industry and can be seen as a vane for the development of the 3D printing industry. The output value of 3DSystems and Stratasys in 2012 accounted for 25.81% of the global 3D printing industry revenue; from the shipment of industrial printers, Stratasys (plus the recently consolidated Solidspace and Objet), 3Dsystem and other shipments accounted for as much as 75%. According to their 2013 interim results, the revenues of the two companies increased by 37.97% and 115.84% respectively. It can be seen that the 3D printing market is basically in the lead of leading European and American companies. Even if no one has ever heard of 3D printing, its growth has not stopped for a while.

With the introduction of new printers, consumables, and business models, the performance of 3D printing is gradually increasing, expanding the application boundaries of 3D printing. This aspect further expands the market size of 3D printing. On the other hand, it also enables leading companies to continuously expand to higher value-added products and services, optimize product structure, and achieve excellent performance in both revenue and gross margin. At the same time, Asia-Pacific has grown from scratch, the European economy has recovered, and the penetration rate in Asia and Europe will become a strong driving force for the growth of the 3D printing market in the next few years. From the regional market share of industrial-grade 3D printers in 2012, the United States and Europe accounted for 80%, and Asia only accounted for 5%. From the inventory structure of industrial-grade 3D printers as of the end of 2012, the United States and Europe also had an 81% share. China and Japan only account for 4% and 3% respectively. From the income regional structure disclosed by 3DSystems, the company's sales growth in the US is gradually decreasing to below 40%, while Asia's revenue has maintained a high growth rate of 60%. Europe's recent income growth rate is also increasing. It has risen to around 33%.

Although 3D printing was born in the United States, the market may become increasingly saturated after more than 20 years of development, but the birth of high-quality printing equipment and the expansion of consumables for 3D printing applications will continue to drive to a new height. As described in the previous Mid-Colored Medium-Term Strategy Report, The Era of Deep Processing, the spiral innovation of the three elements of 3D printing, printing consumables, design procedures, and peripherals is the driving force behind 3D printing to increase the cost performance and expand the application field. . The application of 3D printing is still the main problem facing its development. Guo Taiming said that 3D printing is not possible for commercial applications. This is affected by many factors, but improving cost performance has always been a good solution.

In summary, 3D printing is quite good, but if it does not solve the problem of cost performance, it will never be widely promoted, realize global use and drive the development of the global economy. Some people say that the reason why 3D printing is developing so fast from a market perspective is mainly because the market that can be developed is inherently small. PPzhan Xiaobian agrees with this, if it is compared with the relatively comparative digital printing, its existing market is really small. Therefore, it is urgent to increase the cost performance of 3D printing to open up the market.

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