Normally, a 550-ml bottled water bottle weighs about 18 grams, while Master Kong mineral water bottle weighs about 15 grams. It is difficult for ordinary consumers to feel the difference of 3 grams. In many industries, the gap of 3 grams will also be ignored. In the mineral water bottled water industry, this gap of 3 grams is often a watershed between strong and weak, winning and losing.
In 2004, Master Kong set out to study reducing the weight of mineral water bottles.
Reducing the weight of mineral water bottles has no small technical difficulty, because the premise of reducing the weight of mineral water bottles is safety, but after the weight reduction, mineral water bottles need to be thin and even in the blowing process. If the technology is not enough for the manufacturers, It would rather be thicker.
To reduce the weight of mineral water bottles, it is also necessary to consider the process of computerized bottle blowing and the design of mineral water bottles. Mineral water bottle design must take into account the fold angle, to take into account the problem of extrusion and collision, its own grip should be enough, the bottom of the carrying capacity should be strong enough. These are the experiences of Master Kong's mineral water bottle design.
From 2005 to 2006, Master Kong made breakthroughs in the design of mineral water bottles. At the industry level of 18-24 grams, they reached a level of 16 grams. It was also in 2006 that Master Kong began selling mineral water. After entering the bottled water market, Master Kong can induce market reactions at an affordable price. For example, the retail price of 500 ml bottled water is about 1 Yuan. As of the end of 2009, ACNielsen data showed that Master Kong's bottled water market share reached 19.6%.
Energy conservation, emission reduction and environmental protection are not only issues of common concern to the world, but also the top priority for the Chinese government this year. Premier Wen Jiabao pointed out in this year's two sessions that it is necessary to vigorously develop new energy, new materials, and energy-saving and emission-reducing industries. Master Kong, as the Chu Shu of the mainland food industry, should conform to the theme of the times, respond to national policies, and practice corporate social responsibility. Master Kong always upholds the spirit of “giving back to society and sustainable managementâ€. Through continuous technological innovation and talent cultivation, we will introduce more energy-saving and environmentally-friendly equipment to protect the environment, ensure product quality and protect the personal safety of employees.
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