2, information transfer function
Today's society is an information society, information is money, and information is benefit. The vast majority of consumers have a sudden increase in demand for information and demand quick and easy action. This objective situation has made the intangible packaging of goods a natural sales platform, and it has become the source of information for goods and the place for dissemination of information. This has also resulted in the information transmission function of invisible packaging. The delivery of information on the performance, quality, price, use, production or sales location of commodities is a specific form of this function.
3, knowledge output function
The knowledge economy is the basic feature and main symbol of the modern era. People's thirst for knowledge is increasingly urgent and growing. Today, consumers buy goods not only limited to the demand for such material products, they are more in need of understanding the scientific basis of the performance of such products and the use of advanced technologies. The good invisible packaging can precisely output this new knowledge and new technology to consumers through audio and video advertising, enthusiastic introduction of sales personnel, and instruction manuals. Although this knowledge output is not comprehensive enough, it is quick and easy, and it is easily accepted by consumers.
4, multi-directional service function
At present in China, with the development of social productivity, people's living standards have gradually increased, and consumption levels have been quietly upgraded. In the past, the kind of hard-wrenched belly and hard-to-wear body have disappeared. Today's people not only need to meet the requirements of material life, but also need to meet the requirements of spiritual life. Especially when they go shopping in the market after fast-paced work, they have to buy goods, and they want to enjoy leisurely pleasures, to accept the influence of culture and art, to stabilize their emotions and balance their minds. In a sense, invisible packaging is a kind of orientation service and it is the extension and extension of the tangible packaging service function.
Third, the development of invisible packaging
In recent years, our country has taken a path of appropriately expanding the scale of financial credits and doing its best to increase investment in infrastructure construction in order to expand domestic demand and stimulate production to develop the economy. However, in-depth observations have led to a trend in recent years in which there has been little expansion of demand and production has not yet moved, and economic development has not reached the target. In this case, we cannot but think about other ways. The author believes that vigorously developing invisible packaging, stimulating people's desire to purchase, expanding markets, expanding demand, stimulating production, and promoting economic development may be a good road. Try it. So, how can we promote the development of invisible packaging? The author deeply feels that the following points should be especially emphasized:
1. Improve the awareness of the development of invisible packaging
Compared with developed countries, China's intangible packaging awareness is weak and its concepts are backward, and there is a wide gap. For example, there is a saying in China: “The rats are waiting and everybody is shouting.†The mice were originally odious, but the owner of Disneyland in the United States used artistic means to create a lively and lovely image of Mickey Mouse. Mickey Mouse brand-name toy products have been created and children around the world have put it down. As a result, Disneyland became the hometown of Mickey Mouse and visitors from all over the world came to the fore. It is understood that the Disneyland in Los Angeles, the United States, at least 20,000 tourists a day, as many as 120,000 people. The ticket price for each ticket is nearly 50 US dollars. We estimate it at the bottom and calculate it on an average of 40,000 people a day. It can generate revenue of 700 million US dollars a year. Moreover, the development of the tourism industry, food service industry, transportation industry, automobile manufacturing industry, and high-tech industry has also been promoted, and the income generated from this has been incalculable. On the contrary, the Chinese literary classic Journey to the West and the TV series Journey to the West have created the artistic image of the Monkey King, the Monkey King, and the Monkey King has enjoyed the love of people all over the world. However, we did not use this artistic image to beautify and package goods, and we did not use it as a famous brand. The intangible packaging of quality resources is wasted and it is heartbreaking. Comparing the above two examples, the gap between China's invisible packaging awareness and developed countries is evident.
As mentioned above, since the reform and opening up, China’s social productivity has been developing rapidly, and the standard of living of the Chinese has greatly improved. People’s consumption structure and consumption levels have changed quietly, providing broad prospects for the development of invisible packaging, and injecting infinity into the intangible packaging industry. Vitality and expansion. To this day, we should really wake up, and it is time to develop and develop invisible packaging.
2. The ability to grow invisible packaging
In the era of knowledge economy, the economic development and the success of the business depend mainly on advanced science and technology. However, advanced science and technology are created by people. Therefore, in the final analysis, the key to economic development lies in the wisdom and wisdom of people, and we must lead people's sense of innovation and multi-directional thinking. For example, there is a “celebrity street†in Hollywood Studios. A copper pentagram is inlaid every 10 meters on each sidewalk on both sides of the street. The center of each pentagram is engraved with the name of a movie star, singer, or sports star. Starting from normal thinking, the more people are stepped on the name, the more people who are familiar with loving themselves, and this is respect for themselves. As a result, more and more people are staying here, and Hollywood is becoming more and more famous. Visitors from all parts of the world come here for sightseeing and tourism. The demand for movies is increasing, which has promoted the industrialization of the film and led to the comprehensive development of related industries. Development has achieved tremendous economic success. This is a typical example of success in promoting innovative spirits, thinking backwards, and developing invisible packaging. If our country's entrepreneurs are innovative, realistic, and do their job well, the intangible packaging industry and the rapid socio-economic development are inevitable results. Therefore, the author believes that to strengthen people's sense of innovation and expand multi-directional thinking is the key to growth and promotion of invisible packaging in China.
3, optimize the development of invisible packaging environment
To promote the development of invisible packaging, in addition to the efforts of manufacturers, merchants, news media, advertising owners and parties, it is also necessary to have a good macro environment, which requires the country's vigorous support and strong macro-control. From the current point of view, China's intangible packaging industry is still very naive, and it can even be said that it is still in its infancy. Therefore, the state should deal with the intangible packaging industry in terms of fiscal, credit, taxation, and other aspects to be given a moderate degree of tilt and concessions. When the investment in infrastructure construction is added, it is necessary to include the construction of infrastructure that is conducive to the development of the intangible packaging industry. It is even necessary to place it in a priority position and increase the investment appropriately under possible conditions. We should attach great importance to the cultivation of talents in the intangible packaging industry sector, and appropriately increase the number of universities and colleges that cultivate intangible packaging industry talents, and invest in education. At the same time, policies and regulations concerning the development of intangible packaging industries should also be formulated to strengthen macro-control and resolutely oppose and combat those invisible intangible packaging in order to ensure the sustained and healthy development of China's invisible packaging industry. (Finish)
Today's society is an information society, information is money, and information is benefit. The vast majority of consumers have a sudden increase in demand for information and demand quick and easy action. This objective situation has made the intangible packaging of goods a natural sales platform, and it has become the source of information for goods and the place for dissemination of information. This has also resulted in the information transmission function of invisible packaging. The delivery of information on the performance, quality, price, use, production or sales location of commodities is a specific form of this function.
3, knowledge output function
The knowledge economy is the basic feature and main symbol of the modern era. People's thirst for knowledge is increasingly urgent and growing. Today, consumers buy goods not only limited to the demand for such material products, they are more in need of understanding the scientific basis of the performance of such products and the use of advanced technologies. The good invisible packaging can precisely output this new knowledge and new technology to consumers through audio and video advertising, enthusiastic introduction of sales personnel, and instruction manuals. Although this knowledge output is not comprehensive enough, it is quick and easy, and it is easily accepted by consumers.
4, multi-directional service function
At present in China, with the development of social productivity, people's living standards have gradually increased, and consumption levels have been quietly upgraded. In the past, the kind of hard-wrenched belly and hard-to-wear body have disappeared. Today's people not only need to meet the requirements of material life, but also need to meet the requirements of spiritual life. Especially when they go shopping in the market after fast-paced work, they have to buy goods, and they want to enjoy leisurely pleasures, to accept the influence of culture and art, to stabilize their emotions and balance their minds. In a sense, invisible packaging is a kind of orientation service and it is the extension and extension of the tangible packaging service function.
Third, the development of invisible packaging
In recent years, our country has taken a path of appropriately expanding the scale of financial credits and doing its best to increase investment in infrastructure construction in order to expand domestic demand and stimulate production to develop the economy. However, in-depth observations have led to a trend in recent years in which there has been little expansion of demand and production has not yet moved, and economic development has not reached the target. In this case, we cannot but think about other ways. The author believes that vigorously developing invisible packaging, stimulating people's desire to purchase, expanding markets, expanding demand, stimulating production, and promoting economic development may be a good road. Try it. So, how can we promote the development of invisible packaging? The author deeply feels that the following points should be especially emphasized:
1. Improve the awareness of the development of invisible packaging
Compared with developed countries, China's intangible packaging awareness is weak and its concepts are backward, and there is a wide gap. For example, there is a saying in China: “The rats are waiting and everybody is shouting.†The mice were originally odious, but the owner of Disneyland in the United States used artistic means to create a lively and lovely image of Mickey Mouse. Mickey Mouse brand-name toy products have been created and children around the world have put it down. As a result, Disneyland became the hometown of Mickey Mouse and visitors from all over the world came to the fore. It is understood that the Disneyland in Los Angeles, the United States, at least 20,000 tourists a day, as many as 120,000 people. The ticket price for each ticket is nearly 50 US dollars. We estimate it at the bottom and calculate it on an average of 40,000 people a day. It can generate revenue of 700 million US dollars a year. Moreover, the development of the tourism industry, food service industry, transportation industry, automobile manufacturing industry, and high-tech industry has also been promoted, and the income generated from this has been incalculable. On the contrary, the Chinese literary classic Journey to the West and the TV series Journey to the West have created the artistic image of the Monkey King, the Monkey King, and the Monkey King has enjoyed the love of people all over the world. However, we did not use this artistic image to beautify and package goods, and we did not use it as a famous brand. The intangible packaging of quality resources is wasted and it is heartbreaking. Comparing the above two examples, the gap between China's invisible packaging awareness and developed countries is evident.
As mentioned above, since the reform and opening up, China’s social productivity has been developing rapidly, and the standard of living of the Chinese has greatly improved. People’s consumption structure and consumption levels have changed quietly, providing broad prospects for the development of invisible packaging, and injecting infinity into the intangible packaging industry. Vitality and expansion. To this day, we should really wake up, and it is time to develop and develop invisible packaging.
2. The ability to grow invisible packaging
In the era of knowledge economy, the economic development and the success of the business depend mainly on advanced science and technology. However, advanced science and technology are created by people. Therefore, in the final analysis, the key to economic development lies in the wisdom and wisdom of people, and we must lead people's sense of innovation and multi-directional thinking. For example, there is a “celebrity street†in Hollywood Studios. A copper pentagram is inlaid every 10 meters on each sidewalk on both sides of the street. The center of each pentagram is engraved with the name of a movie star, singer, or sports star. Starting from normal thinking, the more people are stepped on the name, the more people who are familiar with loving themselves, and this is respect for themselves. As a result, more and more people are staying here, and Hollywood is becoming more and more famous. Visitors from all parts of the world come here for sightseeing and tourism. The demand for movies is increasing, which has promoted the industrialization of the film and led to the comprehensive development of related industries. Development has achieved tremendous economic success. This is a typical example of success in promoting innovative spirits, thinking backwards, and developing invisible packaging. If our country's entrepreneurs are innovative, realistic, and do their job well, the intangible packaging industry and the rapid socio-economic development are inevitable results. Therefore, the author believes that to strengthen people's sense of innovation and expand multi-directional thinking is the key to growth and promotion of invisible packaging in China.
3, optimize the development of invisible packaging environment
To promote the development of invisible packaging, in addition to the efforts of manufacturers, merchants, news media, advertising owners and parties, it is also necessary to have a good macro environment, which requires the country's vigorous support and strong macro-control. From the current point of view, China's intangible packaging industry is still very naive, and it can even be said that it is still in its infancy. Therefore, the state should deal with the intangible packaging industry in terms of fiscal, credit, taxation, and other aspects to be given a moderate degree of tilt and concessions. When the investment in infrastructure construction is added, it is necessary to include the construction of infrastructure that is conducive to the development of the intangible packaging industry. It is even necessary to place it in a priority position and increase the investment appropriately under possible conditions. We should attach great importance to the cultivation of talents in the intangible packaging industry sector, and appropriately increase the number of universities and colleges that cultivate intangible packaging industry talents, and invest in education. At the same time, policies and regulations concerning the development of intangible packaging industries should also be formulated to strengthen macro-control and resolutely oppose and combat those invisible intangible packaging in order to ensure the sustained and healthy development of China's invisible packaging industry. (Finish)
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