HP Indigo Winning Magic

With the rapid development of the world's digital graphic arts industry, the printing industry has entered the era of digital printing from the traditional printing industry. With the differentiation of various types of printing industries, more new types of digital printing have emerged and commercial printing services have emerged. It also transitioned from the original traditional printing to the digital printing camp. For the entire booming market, the demand for printing services and the services of printing services have also become the focus of attention of industry users.

In 2006, HP Indigo achieved brilliant achievements in the digital printing market. As the industry leader, HP Indigo continues to promote the development of the entire industry. At the beginning of the new year, Hewlett-Packard told reporters one by one that the HP Indigo has become a big winner in the digital printing industry.

One of the magic: advanced technology to create excellent products

HP Indigo has launched three core technologies for evolving market demands and business development: electronic ink technology, thermal transfer technology and color conversion technology. These three technologies make HP Indigo's products not only able to adapt to the short-term printing needs of the past, but more importantly, through these technologies to enable future business development and industry needs to be a strong guarantee.

HP Indigo's unique electronic ink contains charged liquid ink particles that make it possible to electronically control the position of printed particles in digital printing. Electronic inks can reach extremely small particles (<1 micron), allowing printing to achieve higher resolution and smooth, sharpened image edges, resulting in extremely thin image layers. HP Indigo Thermal Transfer Technology fuses colored particles in HP Indigo electronic ink into a smooth liquid product. The heat of the blanket and the time it takes to stay are not enough to heat the substrate. The ink will dry out quickly after leaving the printer. HP Indigo's unique color conversion technology allows HP Indigo's blanket to have 100% secondary transfer capability, so no image remains on the blanket.

HP Indigo has now formed a complete digital printing solution. Its flagship products, the HP Indigo 4500, HP Indigo 3050, and HP Indigo 5000, have fully applied three core printing technologies and will bring perfection to more and more printing service providers. Experience to help its business grow.

Magic 2: The combination of powerful workflow and personalized solutions is the guarantee of success On the basis of continuous introduction of new products and technologies, HP Indigo has established partnerships with major global high-end workflow providers. Integrated Agfa love universal, Kodak Prinergy, Heidelberg Prinect, and Screen Huizhi workflows to support the coexistence of analog and digital printing technologies. At the same time, in mid-2006, HP Indigo also reached a cooperation agreement with Fang Zheng Yin Jie, a well-known domestic manufacturer, to promote the development of China's digital printing industry. In order to allow users to better accept and apply HP Indigo products, Hewlett-Packard has prepared many solutions for users. These solutions allow users to achieve maximum application effect and profit growth in the shortest time.

HP Indigo's technology and digital printing equipment have very good applications in many fields. At present, HP Indigo's products can not only perform short-run printing and commercial printing, but also achieve great results in personal albums and anti-counterfeiting printing applications. With high-quality, variable-data printing and other printing business requirements, HP Indigo's products and technologies can ensure that the user's printed products have the desired results.

Magic 3: Hand in print service provider to help develop new business

As an industry leader, Hewlett-Packard is very concerned about the development of customer business. In order to help customers succeed in the fiercely competitive digital photocopying industry, HP Indigo plays the role of “giant shoulders”.
In China, many digital printing centers are using HP Indigo products. After the use of HP Indigo products in Beijing Shimei Digital Graphic Production Co., Ltd., the company Gu said: “Choose HP Indigo, mainly because it has To help develop the market and expand business for the company, we choose not only products, but also business partners. It is also a market model that can help companies grow and expand into a broader market space."

Another digital express printing company, Shenzhen Art Chuan, also purchased 4 HP Indigo devices and became the first company in the country to apply HP Indigo equipment to the fast printing industry. This has caused a stir in the digital express printing market. “The HP Indigo equipment has strong stability and durability, leading technology in the field of label printing and digital quick printing. In addition, HP Indigo equipment uses ink printing, and the printed image quality is basically close to the traditional printing, to meet the market. In terms of diversification and high quality demand, HP Indigo has given us a leading position in the industry."

In the international market, Amazon.com's US sales center also purchases a large number of HP Indigo presses to print full-color books on an order basis. These printers can also print color covers for black and white text. Amazon also installed HP's Production Manager digital front-end controller for fast file processing. Greg Greeley, vice president of Amazon’s book division, said, “This cooperation with HP can significantly increase the variety of books our customers can access through our website, and it also provides publishers with the highest quality printing options.”
Magic 4: Increase investment to expand advantage

In order to further expand the market share of HP Indigo in China's printing market and allow more users to experience a personalized digital printing experience, in 2006, HP and Founder established a strategic partnership to expand the market for HP Indigo commercial digital printing products.

In the first half of 2006, HP partnered with Founder Group to expand the sales and marketing activities of HP Indigo digital printing equipment in China's commercial printing market. At the same time, with the ease of use of HP Indigo digital front-end solutions, Founder Group will also further consolidate its position in the commercial printing market. Founder Group will bundle the HP Indigo press 1050 on the ElecRoc JDF-PDF workflow system and deploy it in the Founder Inkjet digital printing franchise chain stores nationwide. And Hewlett-Packard and Founder Group will also jointly develop digital front-end (DFE) solutions to enter the global commercial printing market.

Currently, Founder Inkjet has specially developed software for the HP Indigo 1050 digital press, and both parties will cooperate extensively on more products. According to an authoritative source analysis: In the field of digital printing, HP Indigo has always occupied a relatively large market share and is very popular among users. The combination of the two is a powerful combination and will certainly have a profound impact on the field of digital printing.

HP Indigo has a lot to do in 2007

In 2007, HP Indigo will continue to lead the digital printing trend in the development of graphic arts. And with the help of network technology and digital printing technology to bring more "on-demand printing" printing needs for users, HP Indigo products will be favored by various industries in the future, and will also become an important force in China's digital printing industry.

After continuous efforts, HP Indigo has become more than just a device provider, but has begun to use the digital graphic arts industry as a platform to provide users with full-service and industrial application solutions to help users make production more rational and efficient, while passing the excellent foreign companies. Industry applications and solutions provide Chinese users with business expansion and industry application extensions.

In order to better serve the Chinese industry users, HP Indigo relies on HP's powerful sales and service system across the country to provide Chinese users with more and more thoughtful services and business development guidance. Compared with the development of China's digital graphic industry, HP Indigo has advanced its development in China. At the same time, each footprint is unusually solid and has a profound impact on China's digital imaging industry. We have reason to believe that HP Indigo will make a big difference in 2007!

Reprinted from: Digital Printing