The fiery wood market believes that everyone sees that with the continuous development and progress of the market economy, mahogany furniture will inevitably receive more and more attention from the market. So what is the reason for the popularity of the mahogany furniture market? Does mahogany furniture have his unique marketing model? What is the future development trend of mahogany furniture? With these questions, we interviewed Mr. Lin Fan, the marketing director of Gangyao, the leader of mahogany furniture in Foshan.
Reporter: Hello Lin Director! The development of the mahogany furniture industry in recent years can be said to be smooth and smooth, and the domestic mahogany furniture industry is also a good singer. What do you think is the reason for the popularity of the mahogany furniture market?
Lin Fan: Hello! The fiery market of mahogany furniture is by no means an accidental factor. The scarcity of raw materials, the cultural charm of traditional furniture, and the joint efforts of colleagues in the mahogany industry are all contributing to the hot market in the mahogany market.
In the Chinese people's thinking habits, there is the idea of ​​"buying gold in the chaos and making the collection in the world." The best choices for collections are antiques, celebrity paintings, etc. But these are scarce resources that can be met, and they are often expensive, not affordable for ordinary collectors. Therefore, high-grade mahogany furniture has become one of the best choices for collection. To some extent, the scarcity of mahogany resources combined with the exquisite carving process is absolutely in line with the taste of collectors. However, the heat of collection is not the main reason for the fiery market of mahogany furniture. The return of domestic culture is the biggest contributor to the fiery market of mahogany furniture in recent years.
From the hundreds of CCTV forums, we can have a glimpse of one or two. Confucius finished talking about Laozi and Zhuangzi; the Three Kingdoms finished talking about Chuhan and Song Jin; the Red House finished talking about the water and the Three Kingdoms. All of this indicates that the mainstream of domestic culture has gradually returned from the main Western ideas to the spread and inheritance of Chinese culture. The furniture industry is the same. What was the most popular style a few years ago? European, American, and now? In recent years, Chinese furniture has gradually seized the European and American style furniture market. Chinese culture pays attention to doing things first, and pays attention to personal behavioral instrumentation; when it comes to self-cultivation, it must raise morality. In ancient times, there was a "filial piety" saying that people who can raise filial piety can "old and old" It is filial piety. The mahogany furniture is perfectly interpreted by the design of the furniture and the inheritance of the concept. For example, the design of the mahogany mahogany will add a healthy concept to the comfort. The simple meaning is that the most comfortable sitting posture of Gangyi furniture is correct. Sitting in a lying position. This is constantly being addressed to correct the health hazards caused by bad sitting postures, and this coincides with the "slim" of traditional culture. In addition, Fushou and Twenty-four filial piety on the carvings are the inheritance and development of traditional culture.
Finally, the joint efforts of the industry are the biggest contributors to the success of the mahogany market. Without the joint efforts of the industry, I believe that any mahogany company will find it difficult to make the mahogany market bigger.
Reporter: I believe that mahogany furniture with profound cultural heritage will inevitably become more mature and stable under the joint efforts of the industry. So how do you refer to the “cultural†furniture that has just been recognized by the market, and what is the status quo of the mahogany furniture industry?
Lin Fan: Culture is the carrier of corporate brand, and brand is the ultimate goal of culture. Culture is the mainstream symbol of human social progress. Gangyi leaders use the carrier of “cultural theme furniture†to occupy the mind of consumers. First, let consumers recognize the culture of the products of Gangyi, and then recognize the products of Gangyi. Finally, in the mind of the consumer, leaving the mind that “Gangyi is home to Chinese-style cultural furnitureâ€, it has succeeded in the integration of the brand and culture of the leading art. This is a brand strategy project, and it is also the foundation of the tree brand. Taking advantage of the mainstream of the return of domestic culture, we first seized the “intellectuality of Chinese cultural furniture†in the furniture industry and then supported the brand positioning of “cultural theme furniture†through a series of operations.
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