Foreign product packaging focuses on color

In recent years, there has been an increase in the number of products that China has sold to the United States. In these products, the color of the outer packaging is in line with the preferences of the Americans. After entering the US market, it is easy to sell; and some of the outer packaging colors are inconsistent or not fully consistent with Americans. If you like, you often have poor sales. Therefore, the popularity of products sold in the United States depends largely on the color of the packaging. Therefore, it is crucial to study the preference of Americans for the color of packaging and constantly adjust the color of packaging sold to American products.
What special psychological pursuits and hobbies do Americans have for packaging colors? The main points are as follows:
First, the packaging color of ordinary goods, should use red, blue, white three colors red, blue, white is the color of the composition of the American flag, so the Americans have their feelings.
Second, the packaging colors of seasonally stronger products should consider the seasonal colors that Americans are accustomed to. In the United States, there are 12 months a year, and each month has a traditional seasonal color. The general situation is: January grey, February blue, March silver, April yellow, May lilac, June pink, July blue, August dark green, September yellow, October brown, November purple, December red. Which season's merchandise belongs to, which kind of custom season color should be used as the packaging color.
The third is the packaging color of different foods, to use a fixed representative color At present, the packaging of various foods in the United States has basically formed a fixed representative color. For example: the packaging color of eggs is white; the fruit is pure yellow or orange; coffee, cocoa, tomato juice and soup are red; beans and fresh vegetables are green; the color of black food packaging must not be black, Instead, use brown or yellow, and so on. The fixed representative colors of these food packaging are already popular in the United States and should not be changed.
Fourth, the packaging colors of special merchandise for men and women must be different. According to the different requirements of packaging colors for women and men in the United States, women use light and soft colors such as light pink, red or green, while merchandise is used by men. Sky blue is suitable. In particular, women are more discriminating about the color of the packaging used. Generally, they do not use products that they do not like.
Fifth, the packaging color of high-end goods must be the natural color of the world's most popular in the United States. The packaging of high-end goods not only requires its gentrification, but also requires that the packaging color be consistent with the globally popular natural colors, such as the elegant colors of popular Europe and America in recent years. Natural tones or green. If the packaging and color of high-end products are relatively poor, the value of high-end products will be greatly reduced.
Sixth, the packaging color of daily commodities, avoid using strong irritating colors. Americans are disgusted with the use of strongly irritating packaging colors for daily commodities. For example, for daily commodities such as cosmetics, soaps, cleansers, and underwear that come in contact with the skin, they must not be colored red, but only white or other elegant colors. If the color of the packaging of daily commodities uses strong irritating colors, it is bound to seriously affect the sales of these commodities.
In short, the Americans are cheerful, lively, and humorous. The colors of commodity packaging should be concise, clear and bright. The hue should be light and should not be too miscellaneous. This should become the main theme of the color of product packaging sold in the United States.