[ppzhan Abstract] In recent years, the printing industry has continued to develop, which has promoted the continuous refinement of the division of labor in the printing industry. Now, stimulated by new technologies, the printing industry has differentiated into many other industries, such as graphic printing, on-demand publishing, image printing, personalized direct mail printing, etc., which will become a new field of digital printing applications. .
The digital printing system refers to the digital and networked technology of the whole process of printing, covering the technologies of computer direct plate making, digital workflow, digital proofing, on-demand, fast printing, etc. It is the inevitable development of the printing industry to adapt to the information age. Digital printing has the characteristics of high requirements, small batch size, fast change, and can meet on-demand publishing. At the same time, digital printing will be used as a supplement to offset printing, screen printing and flexo printing. It will rapidly develop in the world and infiltrate all levels of society at an alarming rate, affecting all aspects of the printing industry, and will be in art, packaging, label printing, textiles, Books, advertisements and other printed materials are widely used to meet people's needs for personalized, diverse and flexible prints.
At present, in the application field of digital printing, in addition to graphic fast printing, on-demand publishing printing, image printing, personalized direct mail printing, large enterprise stationing services, etc., have become four new development hotspots and new opportunities.
Fast printing: The development of digital printing machine has promoted the rapid development of graphic printing industry. The development of graphic printing industry has also promoted the continuous improvement of technology in digital printing machines. The two complement each other and promote each other. The contemporary graphic fast printing shop has been difficult to find traces of offset printing machines and plate making equipment, and has gradually stepped out of the groping area and is moving towards unification, standardization and standardization. Color graphic printing, black and white digital printing, digital inkjet printing, color laser printing, engineering copying, graphic design and binding production in one integrated graphic fast printing shop, more and more market-respected.
On-demand printing: With the change of the public's consumption concept, the demand for printed materials has also diversified, and the printing business has developed from large-volume pursuit of small-cost to small-volume, multi-variety, and personalized. Digital printing can print different personalized content, such as the name of a different invitation, the direct mail with the customer's name, the printing of variable barcodes, etc., which is impossible to achieve with traditional offset printing. . It is this feature of digital printing that satisfies the different printing needs of the public, and promotes the development of digital printing, which also enriches and changes people's lives.
Image printing: While the global traditional printing industry is declining, the development of digital printing in the world is booming. Advanced digital printing technology creates a new printing product experience and a diverse range of imaging product solutions for consumers. With the rapid spread of digital technology, digital cameras have already flown into the homes of ordinary people, making digital photos richer, digital printing technology is further developed, especially the optimization of e-commerce environment, making personalized printing products become a reality. Therefore, making personalized prints is becoming more and more popular.
Personalized direct mail printing: Faced with the huge potential of the direct mail printing market, more and more digital printing companies are participating in the competition of the direct mail printing market, mining the business opportunities of digital printing and promoting the development of personalized printing. In fact, the real selling point of direct mail prints is personalized variable data printing. Direct mail prints with personalized variable data are now very common in foreign countries, not many in China, but their market potential is huge. At present, in China, personalized direct mail advertisements are still relatively few. The general enterprises only design and print some popular publicity materials, and do not adopt different schemes for different target customers.
Large enterprise stationed service: Resident service, that is, for customers who have no equipment, lack of personnel, and high confidentiality of information, equipment is provided by digital printing companies, digital printing equipment suppliers or third-party service providers, and equipped according to actual needs. Professional technicians assist in document management and printing, and customers only need to provide venues for the equipment they are stationed in.
The digital printing system refers to the digital and networked technology of the whole process of printing, covering the technologies of computer direct plate making, digital workflow, digital proofing, on-demand, fast printing, etc. It is the inevitable development of the printing industry to adapt to the information age. Digital printing has the characteristics of high requirements, small batch size, fast change, and can meet on-demand publishing. At the same time, digital printing will be used as a supplement to offset printing, screen printing and flexo printing. It will rapidly develop in the world and infiltrate all levels of society at an alarming rate, affecting all aspects of the printing industry, and will be in art, packaging, label printing, textiles, Books, advertisements and other printed materials are widely used to meet people's needs for personalized, diverse and flexible prints.
At present, in the application field of digital printing, in addition to graphic fast printing, on-demand publishing printing, image printing, personalized direct mail printing, large enterprise stationing services, etc., have become four new development hotspots and new opportunities.
Fast printing: The development of digital printing machine has promoted the rapid development of graphic printing industry. The development of graphic printing industry has also promoted the continuous improvement of technology in digital printing machines. The two complement each other and promote each other. The contemporary graphic fast printing shop has been difficult to find traces of offset printing machines and plate making equipment, and has gradually stepped out of the groping area and is moving towards unification, standardization and standardization. Color graphic printing, black and white digital printing, digital inkjet printing, color laser printing, engineering copying, graphic design and binding production in one integrated graphic fast printing shop, more and more market-respected.
On-demand printing: With the change of the public's consumption concept, the demand for printed materials has also diversified, and the printing business has developed from large-volume pursuit of small-cost to small-volume, multi-variety, and personalized. Digital printing can print different personalized content, such as the name of a different invitation, the direct mail with the customer's name, the printing of variable barcodes, etc., which is impossible to achieve with traditional offset printing. . It is this feature of digital printing that satisfies the different printing needs of the public, and promotes the development of digital printing, which also enriches and changes people's lives.
Image printing: While the global traditional printing industry is declining, the development of digital printing in the world is booming. Advanced digital printing technology creates a new printing product experience and a diverse range of imaging product solutions for consumers. With the rapid spread of digital technology, digital cameras have already flown into the homes of ordinary people, making digital photos richer, digital printing technology is further developed, especially the optimization of e-commerce environment, making personalized printing products become a reality. Therefore, making personalized prints is becoming more and more popular.
Personalized direct mail printing: Faced with the huge potential of the direct mail printing market, more and more digital printing companies are participating in the competition of the direct mail printing market, mining the business opportunities of digital printing and promoting the development of personalized printing. In fact, the real selling point of direct mail prints is personalized variable data printing. Direct mail prints with personalized variable data are now very common in foreign countries, not many in China, but their market potential is huge. At present, in China, personalized direct mail advertisements are still relatively few. The general enterprises only design and print some popular publicity materials, and do not adopt different schemes for different target customers.
Large enterprise stationed service: Resident service, that is, for customers who have no equipment, lack of personnel, and high confidentiality of information, equipment is provided by digital printing companies, digital printing equipment suppliers or third-party service providers, and equipped according to actual needs. Professional technicians assist in document management and printing, and customers only need to provide venues for the equipment they are stationed in.
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