A survey of "Where the wardrobe salesman is selling" shows that 96% are selling wardrobes, 0.8% selling wardrobes, 0.7% selling wardrobes, 0.6% selling wardrobes, 0.4% selling wardrobes, 0.3% Selling wardrobe decoration effects, 1.2% choose other but no specific content. The results of this survey can explain two problems: the salesman in the wardrobe industry in China has dominated the "sales wardrobe as a wardrobe", and this sales philosophy has been far behind.
In the wardrobe industry, it has entered the era of selling space solutions from selling wardrobes, and then entered the era of selling space accessories, space culture, space concepts, space brands and life goals. The wardrobe is no longer cold, and the wardrobe and people are realized. Communication. The executives of the wardrobe business are selling life goals, selling standards, selling brands, selling concepts and selling programs. What are the salespeople in the wardrobe selling?
In the wardrobe industry, 96% of salespeople still regard sales as the product itself. In the United States, this is the view of the 1920s. Only 4% of salespeople started selling things outside the wardrobe. The quality of the wardrobe, the variety of colors and the production process are the characteristics of the wardrobe. Therefore, 1.7% of the wardrobe salesmen are the characteristics (or characteristics) of selling the products. They are not interested in selling the products. . If you sell the closet brand's wardrobe salesman, you can't tell the brand meaning of their wardrobe, they are also the characteristics of selling wardrobes.
Why can Guangdong wardrobe enterprises rise rapidly because they do not want dealers to buy wardrobes, but the value of selling wardrobes to consumers with distributors, they give wardrobe dealers the opportunity to make money and develop (or hope), and use actions Ensure that the dealer fulfills this hope (or dream). In the future, the wardrobe enterprise will transplant the philosophy of selling to the final consumer of the wardrobe, so that the wardrobe enterprise will become a global brand enterprise.
It can be foreseen that the breakthrough of the wardrobe enterprise will be in three aspects: 1. Product development and design combined with consumer demand, 2. Brand market operation combined with consumer purchasing behavior, 3. Refining of sales philosophy combining consumer life and work goals. implement. In order to be fully marketed, it is necessary to implement the philosophy of selling life goals in every corner of the enterprise. Selling wardrobes is the true feeling for the customer's life goals and hope to provide services, this is the philosophy of selling wardrobes. Selling wardrobes is no longer selling the wardrobe itself, this is the call of the times. Studying the customer's life goals and needs, providing products and services that meet the customer's life goals, will create a great wardrobe salesperson can understand the market consumer demand, the only way to truly find the market selling point.
If the brand is understood as a well-known enterprise, it also belongs to the characteristics of selling wardrobes, that is, the wardrobe is produced by well-known enterprises. Second, the wardrobe management philosophy of the wardrobe business executives has not been effectively implemented and implemented within the enterprise. The proportion of the 496 salesmen selling the program is almost zero, and most of the sales bricks are still only selling wardrobes.
Enterprises advocate selling things is to sell customers to buy the benefits, selling things is to create value for customers. For the final consumer of the wardrobe, the sale is the hope of spiritual space, selling the hope of a beautiful home, selling the hope of fashion home, selling the hope of healthy home. For wardrobe dealers, it is not for dealers to buy wardrobes, but to sell and hope for the development of wardrobe dealers.
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