Brand has a nice face

People want clothes, Buddhas want gold, and goods must have creative packaging. With good packaging, products can be sold well in the market, and they can also arouse new sales. This is a win over the brand's “trump card”. Product packaging and identification systems are the most direct representatives of the spirit of the product. The advent of brand globalization has forced new ways of packaging Chinese brands. Chinese companies only pay attention to creative packaging, and products may convey more information and brands may be more competitive in the global market.

1. Advantages of Creative Packaging Good packaging can accelerate the sales of products. The other main manifestations are visual attraction, value enhancement, concept communication, and brand identification.

2. Misunderstandings of brand packaging At present, when the industry refers to creative packaging, it is equivalent to product packaging. In my opinion, this is a wrong concept; packaging is by no means only an exterior, and packaging is a strategic environment. It is reflected in Every aspect of the company. Packaging creates illusions, fantasy sales around.

The globalization of the brand has come. As a Chinese company, if we still ignore the packaging, we can only understand it as an exterior decoration. It is very dangerous. This will not only result in the disappearance of the product, but also the decline of the company. In Western countries, creative packaging has long run through the entire operation of the company, occupying an important position in the precise all-around strategy, and is by no means the single product packaging we imagined. Packaging is a speechless salesman, poor sales of goods it? Change the shape of the package!

3. Insufficiency of Chinese brand packaging There are still many deficiencies in Chinese brand packaging, especially in the understanding and operation of packaging. There is also a serious loss of control. Mainly reflected in the following areas:

(1) Packaging is the exterior Most companies believe that packaging is to add a “set” to the product, while ignoring the real power of packaging, the mode of thinking must be corrected.

(2) The phenomenon of misdiagnosis is more serious. Enterprises do not pay enough attention to packaging. They simply do not think about packaging too much. They even never consider using scientific methods to diagnose the feasibility of packaging. For example, the lack of personality, color application is not elegant, cloned into the wind, named no characteristics, did not convey the characteristics of the product, or only artistic appreciation and no commercial value.

(3) The lack of humanization of packaging

(4) Creativity can not keep up with the times

(5) Lack of differentiation

(6) Insufficient market segmentation

(7) Dirty branches, no details

In short, it is now an era of global brand packaging. Through product packaging, we can fully see the personality and image of a brand. It is directly related to the feelings and associations brought to consumers. Chinese companies only pay attention to creative packaging, so that goods can convey more information and become more competitive.