Book Binding Holistic Design Art Case Study

As a carrier of information, books are accompanied by a long history of the development of human history, bringing knowledge to readers and bringing them beauty. Therefore, a good book not only provides stationary reading, but it should also be a static, static drama that can be enjoyed, tasted, and collected. The binding design of books as an independent plastic art requires designers not only to highlight the source of knowledge of the books themselves, but also to skillfully use the unique art language of framing design to create a rich aesthetic space for readers, through the eyes of readers. Touching hands, tastes, and minds, while enjoying the essence of the book, you can enjoy continuous enjoyment. This is the fundamental purpose of the holistic principle of book binding design.

Book binding design should pay attention to the principle of integrity, and it stems from this basic design concept: Binding design should be for manuscript service, and it should be a task that perfectly reflects the overall appearance of the manuscript. Therefore, when a designer faces a manuscript, he must first have an overall design idea to achieve this goal. In this respect, I have this two-layered meaning: First, the designers must have sufficient understanding of the manuscripts that have reached Qi Qingding, especially the specific themes and themes of the manuscripts; second, the theme and theme of the manuscripts. It is also necessary to have a broad and in-depth understanding as far as possible; I often refer to this phase as the "Case Period". The more full of such work, the more likely designers are to enter and form the overall concept as soon as possible. The designer’s knowledge structure, artistic accomplishment, and aesthetic taste all influence the overall concept. In 1994, in response to the press contract of Zarva Press, I designed a large-scale album "The Road to China" edited by the Chinese History Museum (now the National Museum). The book tells the development of Chinese history with the collections of the Museum of Chinese History. The museum lasted for one and a half years and asked the photographer to take more than 2,000 pieces of cultural relics from the Paleolithic to the late Qing dynasty. The museum was carefully photographed and curated by the curator and archaeologist Yu Weichao. The museum studies the writings of various dynasties experts and is authoritative. Made. Although I have been engaged in cultural relics archeology and drawing in my hometown Luoyang for many years, I dare not to be sloppy. In order to have a more complete and in-depth understanding of the manuscript, I have carefully read all the texts and carefully studied the essence of Chinese history and culture. No less than seven or eight times with the photographer to the museum to see artifacts and put forward the various angles that they need to shoot, so that design can be more handy. Most of the museum artifacts are excavated from the field archeology. If you still use the traditional design model to list the artifacts, the design is not straightforward. Therefore, how to combine the artifacts with the original archaeological excavation site, so that readers will have a sense of presence when reading, become a I designed the main ideas of the inside pages of the album. Considering that the subject of historical development is human beings, I chose the image of the most representative cultural relics of each period as the main design element of each seal and poster. Because the album is divided into 4 volumes, 5 types of text, and a total of 20 sets, in order to visually achieve a unified and changeable overall style, I also selected and summarized the symbol "Sun God", which is on the cover of each volume. The repetition of the book, the spine, and the small chants and big magpies further strengthened the integrity of the book. This set of albums was successively launched in 1997. In October 1999, it won the silver medal for the 5th National Book Binding Art Exhibition Overall Design and was exhibited at the China National Museum of Fine Arts.

While grasping the connotation of the main body of the manuscript accurately and artistically, it is also necessary to emphasize and highlight the nationality of the design language. From 1999 to 2000, I was entrusted by the Central United Front Work Department to design a large-scale album, "Jinbao --- the historical Dalai Panchen dedicated to the gift of the Central Government, ancient capitals for the historical materials of the Dalai Lama, and the 11th Panchen Lama. “Jijeb”, due to the strangeness of the Tibetan national culture and religion in the snow-covered plateau, the overall positioning and style of the album are difficult to determine. I simply sink to concentrate on reading some information on the history of Tibet and the evolution of religions, especially on Tibet. The rich colors of various totem symbols and graphic arts made as much as possible to learn and feel. In the end, the “Jinbao” was determined to reflect the close relationship between the Dalai Lama Zen and the Central Government through the album, in order to highlight the history of Tibet as an integral part of China. The "11th Panchen Lama-Chaojijeeb" is based on the yellow character of Tibetan Buddhism. The cover is divided by the yellow-colored surface of the embossed silk flower and the pattern of the sea of ​​clouds. It also uses the Tibetan people's favorite seals. Photographs of the 11th Panchen Lama were decorated with beautifully wrapped floral motifs. Both the text and the back dragon pattern will be gilded. The text uses the unique eight-pronged auspicious pattern in the Tibet region as the basic element for the opening of the album. In this way, the overall design of the album emphasizes the harmony of content and form, and at the same time highlights the national characteristics of the national style. In 1999, "Jinbao" won the Overall Design Excellence Award for the Fifth National Book Binding Art Exhibition.

The album "The 11th Panchen Lama--Certificate Jjib"

Large album "Jumbo"

Large album "China Road"