Web publishing and printing

There are 50 million websites worldwide, and the entire Internet has formed a new type of economy. The technological trend under the Internet economy has made it possible for not only PCs to connect to the Internet, but also PDAs, mobile phones, and information appliances. The most obvious thing that can be seen recently is the technology of digital mobile Internet access. The most common one is WAP today. (Wireless Application Protocol), New technology makes digital mobile phones a tool for rapid information and interaction.

Using the Internet to create a new division of labor cooperation and resource sharing environment, and use the Internet to connect with upstream and downstream partners to shorten the operation process time, provide digital sales services and instant information, and use digital tools to solve problems. The use of registration to obtain information, therefore, the Internet will become the largest market in the future.

In the Internet economy, teenagers aged 16 to 20 are referred to as "Net-Powered Generation". This generation of young people has "innate" recognition of the Internet, breaking the traditional adult's thinking mode. , to create many new modes of network use. For Y generations of young people, they cannot access the Internet or the Internet is not running smoothly. Their anxiety and sadness are second only to the bereavement of their loved ones. According to the survey, more than 80% of young people surf the Internet every day, but only 40% of young people read newspapers and magazines every day, and 63% of young people prefer the Internet to watching TV, and 55% of young people prefer to use Internet communication Telephone communication, so the attractiveness of the Internet to print readers away.

According to a U.S. survey, by 2010, the demand for paper has increased by 2.8% annually, and commercial printing will continue to grow, with the highest growth in digital printing. In addition, the document printing ratio is reduced, but the printing output value is still increasing year by year.

Under the influence of the Internet, the audience has gradually changed the habit of reading and listening, which has directly affected publishing and printing. In terms of magazines, 15 kinds of magazines in 1998 increased 18 million readings (the number of subscribers multiplied by the number of magazine pages), but 144 kinds of magazines had 79 million readings, and the annual reduction rate was 5.9%. In 1999, the online time was 97 hours per person per month, and the time spent reading magazines was 81 hours per person per month, while the forecasted online time in 2003 was 192 hours per person per month, and the reading time was 78 hours per person per month. In the case of newspapers, since the 1990s, the circulation of newspapers in the United States has dropped by 10%, and the number of newspapers has dropped by 7.5%. In terms of books, consumer purchases for the first time in 1998 decreased compared with the previous year. Changes in reading habits lead to reduced revenue estimates In 2002, 50% of publishers in OECD (Organization for Economic Co-operation and Development) countries were merged or closed.

In the online environment, the printing and publishing industry will face fierce competition, lower profits, forced delivery time reductions, and increased demand for stable color quality. Short print runs and special printing will increase. In such an environment, the printing industry should automate work processes, combine digital databases, develop digital printing, and actively develop e-commerce because e-commerce will become the key. Through the operation of the B2B e-commerce model on the Internet, suppliers and buyers can achieve high market efficiency. The highest realm of B2B e-commerce operation, in addition to providing a common market and market transparency, is more important to provide a complete pre-transaction, transaction, post-trade process system. The Internet is an important market for future printing, and digital printing will replace the traditional analog printing process. Networked business is not only a trend but also a way to survive in the future. The Internet economy is becoming more mature, but the Internet is not an industry, but it can make the industry more efficient and more valuable. The B2C e-commerce model will go downhill and replace it with the B2B e-commerce model. It is expected that most of the B2C business models will be closed in 2001, while B2B operations will grow several dozen times in several years. In the past, the importance of eCommence has been emphasized. Now more importantly, companies use the internal and external modes of network transformation to create new value and new markets, that is, eBusiness.

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