We are starting together: BEAUME 2014 new autumn and winter "amazing" release Read more>>

At the end of 2013, the winter bleak weather could not withstand the passion and passion of the BEAUME 2014 new autumn and winter fashion show. At 4pm on December 16th, BEAUME's new conference with the theme "We Go Together" was held at the Venice Grand Suning Hotel in Nanjing. The preparation for the new product launch conference, scale, and stage design are all the best in history. In the early days, we invested a lot of manpower and material resources for resource integration to ensure that this new product launch conference will present the most perfect visual effects.

At the press conference, the company's general manager Wang Fan made a wonderful opening speech and explained the profound things in simple language to analyze BEAUME brand positioning, development status and future plans, which made everyone have a clearer and more thorough understanding of BEAUME outdoor brands. First of all, Mr. Wang elaborated on the current development status of BEAUME. As of now, BEAUME has 378 terminals and has more than 500 employees directly. In 2014, it will add 137 new stores and 8 high-speed airport image shops. BEAMEE will be high The attitude of full access to the outdoor retail market. At the same time, Wang Zong also admitted that BEAUME's internal and external management and development still have certain deficiencies. In the future, the system will be adjusted from the inside out. Internally, it will be gradually improved in the six aspects of product innovation and R&D, brand promotion, supply chain optimization, talent reserve team construction, operation guidance, and channel construction and maintenance. Externally, it will continue to maintain product advantages and increase the utilization of resources and space.

Mr. Xu Weijie, Director of BEAUME Brand Marketing Department, also showed the brand development plan of the brand for distributor partners in 2014. In the coming year, BEAUME brand will increase brand integration marketing efforts, from dissemination, channels, products, prices Four aspects to start, unified cooperation and promotion. Concentrate resources in key areas, promote marketing through terminal, network, and event marketing models, so as to improve the terminal business efficiency and terminal brand image. The details of the promotion rhythm and theme of the whole year are elaborated. The participating dealers and supplier partners across the country are full of confidence in the coming 2014 and future BEAUME development roads. Of course, in recent years, the reason why BEAUME has been developing better and faster is more and more rapid. It is inseparable from the support and trust of all partners. In order to thank many dealers for their recognition over the years, the company was specially awarded at the conference. The three awards: Channel Innovation Award, Best Growth Award, and Best Cooperation Award. The awards can't explain anything and can only represent BEAUME's gratitude. For BEAUME, regardless of new friends and friends, it is BEAUNE's present and future.

The most exciting moment at the conference was the panoramic presentation of the brand new 3.0 image shop of BEAUME 2014. The company was jointly unveiled by the company's Wang Zong and the joining department Lv Zong. The new shop's image was painted in green and natural wood colors. The style was more fresh and natural, and the goods were displayed generously. As for it, there will be a more natural feeling of return. It is hoped that BEAUME's new store image will be able to bring new year-round weather to BEAAUME for a good year.

At the end of the conference, it was a dynamic outdoor fashion show that was amazingly beautiful. With the help of the stage and lights, the music sounds pleasing, accompanied by the rhythm of more than ten professional models at home and abroad. BEAUME2014 Autumn and winter outdoor products seem to have all their lives, dancing on the T stage. The models performed BEAUME outdoor hiking series, outdoor travel series, extreme outdoor series, global travel series, outdoor outdoor series, and urban leisure series. The new products integrate the concepts of technology, professionalism, function, fashion, color and leisure. It attracted the attention of participants. Product technology points cover the entire industry chain, ultra-light, windproof, light and heat, single-guided wet, waterproof and moisture permeable, wicking and quick-drying, warm seven technologies, providing people with the strongest outdoor protection and the most comfortable outdoor walking experience. Easily resist the difficulties caused by the harsh environment, fully enjoy the fun of being in nature, make everything possible, and take care of the forerunners of every place and every place. The new fashion show brought the atmosphere of this conference to a climax.

After the end of the new product launch conference, a three-day national ordering meeting was held. It was learned that the ordering conference was also successfully held. “The road is long and long, and I look for it from top to bottom.” BEAUME has a long way to go, but - we are starting together, I believe, with the joint efforts of all employees of the company, the partners in the country With support, BEAUME will provide the most perfect outdoor experience for more and more outdoor travelers at home and abroad.