Since the reform and opening up, China's furniture industry has achieved unprecedented development, especially since the 1990s, the furniture industry has created a miracle of sustained high-speed development. According to the "China office furniture industry market research and investment forecast analysis report" [1] statistics, as of 2010, the entire furniture industry above the scale of the furniture industry to achieve a total industrial output value of 358.90 billion yuan, an increase of 28.62%; sales income of 379.308 billion yuan, The year-on-year growth was 30.30%; the total profit was 18.64 billion yuan, a year-on-year increase of 46.15%. Overall, the industry's various economic indicators have increased, of which the total profit growth rate is more than 30%, showing that the furniture industry is developing well.
As a branch of the furniture industry, China's office furniture industry has also achieved rapid development with the continuous updating of production technology, the continuous increase of varieties, the gradual formation of specialized production and the continuous improvement of management level. According to Qianwang.com, in 1999, the output value of China's office furniture industry exceeded 50 billion yuan; in 2004, the output value of office furniture was 81.9 billion yuan; in 2005, the output value of office furniture was 98 billion yuan; in 2007, the output value of office furniture industry in China It has exceeded 100 billion yuan, and office furniture accounts for about 30% of the overall furniture. At present, the market demand for domestic office furniture accounts for about one-third of the overall furniture market, and the market size is about 100 billion yuan.
From a global perspective, the strong office furniture companies in the market are mainly distributed in Europe and the United States and Japan, including Herman Miller, Steelcase, Haworth, HNI in the United States, Wilkhahn in Germany, Vitra in Germany, Race in the United Kingdom, and Kokuyo in Japan. . Most of these companies have branches in China, occupying the market for Chinese office furniture, especially high-end products. In recent years, although China has seen well-known professional office furniture companies such as Sofia, Haolaike, Stanley, and Comando, compared with multinational giants, there is still a big gap in design and R&D, and brand competitiveness is significantly biased. weak. With the improvement of the brand awareness of China's office furniture enterprises and the improvement of comprehensive strength, more powerful enterprises will emerge in the future industry and occupy a place in the international market.
At present, among Chinese urban residents, the office furniture ownership rate is only 6.8%, which is far lower than the average of 72% in developed countries. With the rapid development of China's economic construction, the government's office conditions have improved, banks, securities, schools, hospitals and enterprises and institutions have continued to expand, which will continue to promote the growth of office furniture demand. At the same time, with the construction of modern office buildings, the original office space requires a large supply of office furniture, and the establishment of office facilities in China by foreign companies, the average annual growth rate of office furniture demand is expected to reach more than 20%. It is estimated that in the next five years, China will have a market capacity of 29 million sets of office furniture, an average of 5.8 million sets per year. If the average is 30,000 yuan per set, there will be an annual market space of 174 billion yuan.
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