Waterborne coatings will become a new force in the coatings industry. Its birth and development are mainly driven by the increasing awareness of the importance of environmental protection. Since the implementation of the first Volatile Organic Compound (VOC) Act in California in 1966, the efforts of countries to strictly control vocal emissions and limit the production and use of high VOC coating products have been raised to the height of laws and regulations. Due to its extremely low vocal content and energy saving, it has become the mainstream of the modern coatings industry.
According to statistics on the production of coating products in various regions of the world, waterborne industrial coatings accounted for 43% in North America, solvent-based industrial coatings only accounted for 51%; waterborne industrial coatings in Western Europe accounted for 34%, and solvent-based industrial coatings only accounted for 52%. In China, waterborne industrial coatings account for only 15%, and solvent-based industrial coatings are as high as 80.5%. Fortunately, this situation is changing.
The coating market segmentation is changing
According to statistics on the production of coating products in various regions of the world, waterborne industrial coatings accounted for 43% in North America, solvent-based industrial coatings only accounted for 51%; waterborne industrial coatings in Western Europe accounted for 34%, and solvent-based industrial coatings only accounted for 52%. In China, waterborne industrial coatings account for only 15%, and solvent-based industrial coatings are as high as 80.5%. It can be seen that in the field of water-based coatings, we are still far from the developed countries. Fortunately, this situation is changing. The change of thoughts originating from consumers, consumers drive the manufacturers to dance, but the advantages of water-based paints are also the heart of the manufacturers; water-based paints compared with ordinary paints, its advantages are unmatched by ordinary paints.
The coating market segmentation imbalance is in the industry "shuffle" is coming soon
The coatings market is about to usher in new changes
Water-based paint uses water as a solvent to save a lot of resources; water-based paint eliminates the fire hazard during construction; reduces air pollution; water-based paint uses only a small amount of low-toxic alcohol ether organic solvent to improve working environment conditions. The general water-based coating organic solvent (accounting for coating) is between 10% and 15%, and the current cathodic electrophoretic coating has been reduced to less than 1.2%, which has a significant effect on reducing pollution and saving resources.
First of all, the golden years of China's exports are likely to become history, which will inevitably lead to crisis and transformation of China's low value-added, labor-intensive enterprises, and the arrival of Chinese consumers to tighten their belts.
Secondly, as the competitive landscape of the domestic coatings market is changing, under the crisis, the international brands that originally occupied the high-end market are now beginning to march toward the low-end. For example, the top ten domestic brand paints – Zhuang Dian lacquer, entered the rural market with the same quality as imported brands and low prices, and grasped the pulse of consumption. It began to move to the second and third tier cities, one can avoid the competition with international big brands, and secondly, it can be seen that the paint consumer market is beginning to transform. Although the outlook is gratifying, there are still many problems facing the coatings market. Although China's coatings production is high, the market is also quite a lot, but there are still gaps with the paint levels of developed countries such as the United States. Our gap is mainly due to the scale of production and the uneven production enterprises. The current paint and coatings market is still in chaos. In the weak and strong confrontation, small enterprises, weak brands are self-defeating, follow the trend, and fight price wars. Deeply trapped in mud, delays can not grow and develop.
In the 3.15 Consumer Rights Day, there were quality problems with many domestic brand coatings. For consumers, there is a layer of fear, which is even more difficult for the development of domestic brand coatings. And because most domestic enterprises are eager for immediate benefits, regardless of the complex internal and external factors facing the industry, how should the development of the coatings industry, especially national brands, be addressed? Industry experts believe that the development of national coating brands needs to understand the shortcomings of national coatings companies. Advantages, can invest more capital and manpower to develop better performance, more technologically advanced coating products, in order to break the monopoly of foreign companies on the high-end coatings market. To develop a national brand of paint, it is necessary to combine domestic consumption with the introduction of foreign advanced technology to achieve high quality and competitive price. Practice has proved that this is also one of the strategies for breaking through.
The “Twelfth Five-Year Plan†brings market opportunities
The promulgation of the “Twelfth Five-Year Plan†and the national development policy are a good opportunity for the domestic paint and coating industry. The development of domestic paint brands needs to see the trend of the industry and improve the technology. After all, the national paint brand will break the consumer market of “beauty outsideâ€.
The environmental protection capability of decorative coatings manufacturers will be the watershed in the future. International companies generally draw on the experience of the world to reduce the negative impact of their factories on the environment, such as reducing the use of hazardous raw materials, using the most effective way to deal with waste, and introducing more environmentally friendly products and production processes. International companies in China have an advantage in environmental protection because they enter the Chinese market relatively late, so factories and equipment are the most advanced.
On the contrary, many local manufacturers have been operating in China for a long time, and the production process and preparation are relatively old, and it is difficult to meet the requirements of ecological environmental protection. Therefore, local manufacturers need to invest more in equipment renewal and waste disposal processes than in international companies, and change from solvent-based products to water-soluble products to meet the increasingly stringent environmental protection requirements of the Chinese government. Bring a lot of pressure.
Now, many powerful companies have taken this opportunity to accelerate the pace of their expansion, and some corporate CEOs have focused their attention on acquisitions and mergers and acquisitions. The CEOs of well-known enterprises have said that the financial crisis has brought down the cost of acquisition. Enterprises that could not be acquired by 10 million yuan can now be negotiated for several million yuan, and there are also some advantages in some areas. enterprise. At this point, they talked about acquisitions and mergers and acquisitions to obtain relatively low expansion costs, thereby integrating the resources of the company to achieve rapid development and complete the strategic layout of the company as a whole.
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