Soft, soft decoration, soft decoration. Compared to the traditional "hard decoration" interior decoration form. That is, after the renovation of the living room, the secondary decoration using replaceable, renewable fabrics, curtains, green plants, wrought iron, hanging paintings, tapestries, etc.
Soft-wear designers' overall scarcity of consumer awareness needs to be strengthened. With the continuous improvement of consumers' demands for soft decoration, soft clothing has won wide recognition in the market. In sharp contrast to the strong demand for soft-packed, there are relatively few designers specializing in soft-packing, and even some decorative companies still have a vacuum in this regard. Recently, the reporter conducted an investigation into the current situation of soft-packed designers in the Shenyang market.
Market status: the overall scarcity of the soft designer
Recently, the reporter also investigated some of Shencheng's decoration companies and found that only a few high-end positioning decoration companies provided services on soft-pack design. According to Xiao Dan, general manager of Haitian Decoration, there are still relatively few companies in the home improvement company in Shenyang, which have professional soft-pack designer services, and only some high-end decoration companies. In addition, Li Haoye, manager of the marketing department of Fengshang Mansion, told reporters that there are still few designers in the Shencheng market, and many companies have not carried out this business.
When the reporter consulted several mid-end positioning decoration companies including Ruijia and Shichuang Decoration, they all got the same answer: "There is no consideration yet to enter the field of the soft-packing market, and of course there is no professional soft-packing. Designer."
In addition, the reporter also found that some large-scale home furnishing brands, including Meikemeijia and Yitong International Home, also have their own soft-pack design teams. According to Zhou Wei, general manager of Shenyang Branch of Meikemeijia Furniture Chain Co., Ltd., Meikemeijia has its own team of soft-pack designer, which is formed through strict screening and training by soft designers from abroad. A soft team with practical experience.
Consumer Cognition: Consumers have appeals but the concept is unclear
Although there is a good development momentum in soft-packing, there are still many consumers on the market who don’t know about soft-packing, and they don’t know how soft-pack designers play their role.
Xiao Dan pointed out that in fact, soft clothing is to provide consumers with a concept of home integration. The soft-pack designer organically combines the matching of furniture and the choice of curtains and fabrics.
Rui Jian, director of the decoration business of Ruijia, told reporters that the role played by the soft-pack designer and the traditional home improvement designer in the home improvement process is completely different. Soft-pack designers actually pay more attention to color and understand the information of some fabric products, which is quite different from traditional home improvement designers' choice of construction technology and materials. This is also the misunderstanding of many consumers.
“Compared with the recognition of the soft-packed market in Beijing, Shanghai and Guangzhou in the first-tier cities, there is still a big gap in Shenyang.†Zhou Yan said frankly, “But with the improvement of the quality of life, the more The more we value it, the hardwear market in Shenyang has been constantly developing in recent years."
Market thinking: Professionals in the industry are difficult
In some first-tier developed cities, the soft-pack design still has to charge a certain fee, and some even up to 4,000 yuan per square meter.
At present, the soft-packing service proposed by Haitian Decoration to consumers is charged. It is generally included in the cost of the overall decoration, and the price is about 30 yuan/square meter. In addition, Zhou Wei told reporters that consumers are currently buying furniture at Meikemeijia and demanding soft-pack design. This design service is free, but it does not rule out the possibility of future charges.
Compared with the situation in first-tier cities, Shenyang's soft-packing market and the situation of soft-packed designers are slow to develop. According to Xiao Dan, the reason for the influence of the development of soft-packed designers is mainly its price and the level of consumer awareness. In the first-tier cities, soft-install designers have higher fees, and this requires consumers to have a certain economic foundation. In addition, consumers are not aware of soft clothing. Many consumers have settled their homes by purchasing curtains and fabrics later, but they have not sought the designer's awareness of late home design.
Another reason is the design level of the soft designer. According to Cong Jian, the current level of practitioners in domestic home furnishing designers is uneven and there is no uniform standard. It is not easy for consumers to find a professional software designer.
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