Printing and Cultural and Creative Industries

A few years ago, few countries in the world were soberly aware that in the contemporary information society, the economic and social destiny of a country would be so closely linked or even dependent on the creative ability of cultural resources and cultural products. Few people can realize that in today's world, the value of cultural and creative industries and cultural and creative human capital is of great significance to the development of a country. Today, the concept of cultural creativity has been launched; the practice of cultural and creative industries is booming in the world, and the cultural and creative sectors are constantly growing.

China is currently paying close attention to and in-depth study of the development of the cultural and creative industries in the contemporary world, accurately grasping the trends in the world's industrial development, and developing from a manufacturing world to a creative one. In the overall coordinated development of the Chinese economy and the further adjustment of the industrial structure, the future of cultural and creative industries will play an increasingly important role. For China, which plays an important role in the secondary industry in the national economy, it is necessary to timely adjust the proportion of industries and further promote the development of high-end industrial clusters of cultural and creative industries supported by three industries, especially high-tech.

What is a cultural and creative industry

From the British Creative Industry Task Force in 1998, the first definition of the creative industry was: “Activities derived from personal creativity, skills and talent, and through the generation and access of intellectual property, these activities can create wealth and The effectiveness of employment." The cultural and creative industry is basically the same as the creative industry. From this definition, we can feel that the cultural and creative industry is an almost "industry" with the core of "creativity".

In his article “The Rise of Contemporary Cultural and Creative Industries,” Professor Jin Yuanpu believes: “The fundamental concept of the creative industry is to promote restructuring and cooperation in different industries and fields through 'crossing the borders'. Through cross-border, it seeks new growth points and promotes cultural development. Economic development, and through the promotion of creative development in the whole society, to promote the reform and innovation of social mechanisms."

The creative industry provides products and services that we associate broadly with cultural, artistic, or just entertainment values. They include book publishing, visual arts (drawing and engraving), performing arts (drama, opera, concerts, dance), sound recordings, film and television, and even fashion, toys, and games.

China's cultural and creative industries

For our country, the development of creative industries is an important means to promote industrial restructuring and strengthen independent innovation. In recent years, China’s creative industries have developed rapidly, first in Hong Kong and Taiwan, and driven by the development of creative industries in Europe, America, Japan and South Korea, the industries of film and television, animation, and network communications have developed rapidly. With the increasingly fierce international competition, various regions in the mainland have also closely followed international development trends and actively developed creative industries. In the past five years, great achievements have been made. In 2005, China’s creative industries have already formed a scale of 120 billion yuan in industry and maintained a growth rate of more than 30%. Especially in the eastern coastal areas and the capital economic circle, the growth rate of creative industries is very rapid. Beijing, Shanghai, and Guangzhou constitute the three centers of China's creative industries, and each radiates to the Beijing economic circle, the Yangtze River Delta region, and the Pearl River Delta region of Zhoubian. With the continuous deepening of the western development work, large cities in the central and western regions of China have also begun to focus on the development of creative industries. Chengdu, Chongqing, Changsha, Wuhan, Xi’an and other cities all regard the development of creative industries as one of the key tasks of local governments.

According to incomplete statistics, there are 32 cities in the country that have a large-scale creative industry agglomeration area in the country, among which nine cities including Beijing, Tianjin, and Qingdao belong to the creative industry development circle centered on Beijing; Shanghai, Nanjing, Hangzhou, and Suzhou These 10 cities belong to the creative industry development circle centered on Shanghai; Guangzhou, Shenzhen, Shantou, Xiamen and other six cities belong to the creative industry development circle centered on Guangzhou. The creative industries in the cities of the eastern coastal regions account for more than 50% of the country. It can be seen that the eastern coastal areas are an important position for the development of China’s creative industries. Shanghai, Beijing, Tianjin, Jiangsu, Zhejiang, Guangdong and Shandong are the areas where the development of creative industries is most concentrated. This is not only because these regions have a profound cultural background. They have a relatively high degree of openness to the outside world, but also have an active economy and a complete industrial chain. They play an important role in the country's political, economic and cultural fields.
The development of creative industries in some parts of China has already begun to show signs of success, and it also has certain benefits. The reason why the creative industry has a rapid growth rate is linked to the rapid growth of the global economy and the rapid increase in consumer demand. Creative industries are created and developed to meet the needs of more classes and groups.

The 2nd China International Cultural and Creative Industry Expo held in Beijing from November 7th to 17th, 2007, under the theme of “Cultural Creativity and Humanities Olympics”, the traditional Chinese culture of excellence, the innovative culture that integrates modern fashion elements, and The "People's Olympics" concept is a fusion of multifaceted faces that demonstrate the rich creativity of Chinese culture and design.

The nine major industries involved in the Cultural and Creative Industry Expo (the first for the six major industries: broadcasting, film and television, news publishing and copyright trade, theatrical performances, animation games, design creativity, and cultural tourism. The second session added antique art trades, conferences, and sports All three major industries). Through the platform of ICIF, the delegations of various provinces, regions, and cities have made extensive contacts with domestic and foreign merchants to publish and collect industrial information and display and promote industrial achievements.

The printing industry is an important part of the cultural and creative industries

In 2004, the National Bureau of Statistics published the “Culture and Related Industry Classification” standard for regulating cultural and related industry statistics. Cultural industries include: providing physical cultural products and entertainment products such as book publishing, production, distribution, etc. Cultural services and recreational services such as radio and television, movies, and cultural performances; cultural management and research, such as the protection of heritage and cultural heritage, libraries, cultural and social groups, etc.; and the equipment necessary to provide cultural and entertainment products and services, Production and management of materials, such as the production and operation of stationery, printing equipment, radio and television equipment, and film equipment; other activities related to culture and entertainment, such as arts and crafts, design, etc. According to the definition of “Cultural and Related Industry Indicator System Framework”, the industries focusing on press and publication, broadcasting, film and television, and culture and arts are the core layers of the cultural industry, and the emerging industries are networks, tourism, leisure and entertainment, brokerage agencies, and advertising exhibitions. The cultural service industry is the outer layer of the cultural industry, and the industries based on the production and sales of stationery, equipment and related cultural products are related to the cultural industry.

In the "Outline of the National Cultural Development Plan during the Eleventh Five-Year Plan", we saw the "printing and copying industry" written in the "cultural industry." In this historical "Outline", the "Eleventh Five-Year Plan" related plans for printing, publishing and distribution are as follows:

• The development of high-tech printing, featured printing and optical disc duplicating industry, and the establishment of a number of unique and technologically advanced printing and copying bases, making China an important international printing and copying center.

•Publishing Industry. Promote the adjustment and upgrading of the industrial structure, and accelerate the transformation from the modern publishing industry, which relies mainly on traditional media publications to the coexistence of various medium form publications, and changes from relying mainly on regional markets to comprehensively developing international and domestic markets. Cultivate a group of publishing companies with strong competitiveness and strength and create a number of publishing brands with significant social and economic benefits and strong influence.

• Hair industry. Support publications issuing companies to carry out cross-regional, cross-industry and cross-ownership operations, and focus on the development of modern publications circulation systems such as chain operations, modern logistics, and online bookstores. Form large-scale distribution groups to build a unified, open, competitive and orderly nationwide Publication market.

Printing companies are always in the position of “processing service providers” due to lack of product development. Because the traditional “brand” is considered to be exclusive to manufacturers with core technologies, even the Chinese printing industry cannot have “brands”. . The proposal of a cultural and creative industry is indeed an opportunity for Chinese printing companies to change society's prejudice.

Of course, the need to change such prejudices also requires the printing company itself to perform perfectly on the platform of the cultural and creative industries. If prints can incorporate more quality or innovative elements in the design, printing process, installation, etc., this is a re-creation of non-simple processing services. If the design department of a printing company can independently come up with creative thinking, it is likely to take a slice of the Olympics business opportunity and cultural and creative industries and own its own products, and fundamentally change the society's indifference to printing companies.

Beijing Gives Concessions to Cultural and Creative Industry Enterprises

On July 6, 2006, Beijing issued a "Policy for the Promotion of the Development of Cultural and Creative Industries in Beijing." Enterprises that meet the governmental cultural and creative industry qualifications will enjoy preferential treatment and support in taxation, equipment depreciation, major project commitment, intellectual property protection, financing, domestic and foreign trade, industrial upgrading, and intellectual support. Since 2006, the Beijing Municipal Government has arranged a special fund for the development of cultural and creative industries worth 500 million yuan each year.

"According to the relevant policies and regulations of the State and Beijing Municipality, the "Guidance Catalogue" is based on the 11 categories identified in the "Scope and Classification of Beijing's Cultural and Creative Industries" of the Beijing Municipal Bureau of Statistics, and focuses on the development of Beijing's cultural and creative industries. It focuses on eight industries such as theatrical performances, publishing and distribution, copyright and trade, film and television program production and trading, animation and online game R&D and production, advertising exhibitions, antique art trades, design creativity, and cultural tourism, and will allow investment in cultural and creative industries. The degree is divided into four categories: encouraged, permitted, restricted, and prohibited."

The related companies involved are as follows:

“Establish and publish the “Guiding Catalog for Investment in Cultural and Creative Industries of Beijing Municipality,” clearly defining projects that encourage, allow, restrict, and prohibit investment, further relax market access conditions and areas, and encourage non-public capital and overseas capital to enter cultural and creative industries.”

"The non-public capital in the "Guidance Catalogue" refers to social capital other than public capital (excluding foreign capital). Foreign capital includes capital from abroad and Hong Kong, Macau, and Taiwan, but the Mainland and Hong Kong and Macao have established closer economic and trade relations. "The Arrangements" and its supplementary agreements provide otherwise. From their provisions, foreign investment includes three modes of operation: Sino-foreign joint ventures, Chinese-foreign cooperative ventures, and wholly foreign-owned operations."

Relevant (publishing, printing, distribution, paper industry, the same below) encouraged investment industries include:

A, packaging and decoration and other printing (non-public capital into the packaging and decoration printed matter.);

B. Wholesale, retail and chain operations of books, newspapers and periodicals (entering non-public capital);

C. Retail sale of audiovisual products and electronic publications (non-public capital entry);

D. Production of stationery, equipment and related products (including high-grade paper and board manufacturing, foreign investment.);

E. Software and computer services (computer system services - social capital access; basic software and application software services - access to social capital; sales of computer information system security products; other software services - social capital access).

Related permitted investment industries include:

A. Printed publications (Foreign capital entered, but China must control more than 51% or China dominates; non-public capital invests in state-owned publications and printing companies, but state-owned capital must control more than 51%.);

B. Packing and decorating and other printing (Foreign investment into packaging and decorating, other prints are conditionally released, but China must hold more than 51% or