The medicine has special characteristics. As a special product, it requires extra care in the packaging design of medicines. Only proper packaging can make the efficacy of the drug better. The most basic function of pharmaceutical packaging design is to ensure the safety of medication for the majority of users.
In the packaging design of pharmaceuticals, the following principles should be followed:
1. Pharmaceutical packaging design should be reasonable. When packaging the drug, pay attention to the size of the text, adjust the font, word spacing and font size reasonably, so that the medical staff and users can read it easily, and pay attention to the details of the design;
2. Pharmaceutical packaging design should be scientific. The scientific design of pharmaceutical packaging contains two aspects: First, the pharmaceutical packaging design itself must have scientific convenience and protect the interests of consumers; second, it must reflect science and technology as packaging design services in the packaging design of pharmaceuticals. The packaging design should make full use of the achievements of contemporary science and technology development and create a pharmaceutical packaging design that is synchronized with the times;
3. Pharmaceutical packaging design should be aesthetic. Different eras have different aesthetic characteristics. The packaging design of medicines should follow the trend of the times and conform to the aesthetic characteristics of the times to create packaging design works suitable for modern aesthetic concepts.
The packaging design of medicines should not be simply a simple piece of graphics, nor should it be a lack of creative mechanical appropriation. The packaging design of medicines should be an embodiment of art form. The packaging design of medicines should be based on the consideration and research of commodity aesthetics, environmental protection, information transmission and positioning, so that the packaging design of medicines can achieve the perfect unity of spiritual aesthetic value and drug use value. The packaging design of medicines has established a good communication bridge for enterprises, designers and patients, reducing information misleading and playing an important role in the use of medicines.
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