PPTV confirmed that US $ 250 million was in place and simultaneously released the 2011 "Nuclear Fusion" strategy (VC294)

On February 15th, PPTV Network TV held a 2011 strategy conference, which confirmed for the first time that it received a huge financing of US $ 250 million and all of it was in place. It also released three major strategies for PPTV 2011 nuclear fusion.

The news that PPLive received a huge capital injection of hundreds of millions of dollars from Softbank was reported as early as the first day of the Chinese New Year. Today, it was officially confirmed for the first time that the investment came from Softbank, with an amount of 250 million. This is the largest single financing in China's video industry and the largest in the global video industry after Youtube was acquired by Google.

PPLive CEO Tao Chuang officially announced PPTV 2011 "Nuclear Fusion" strategy at the press conference:

"Nuclear", establish a large-scale, high-concurrency and high-reliability video cloud data center, using technology as the "nucleus" to support full video live broadcast and multi-terminal video services;

"Gather", establish a fully open professional video content publishing platform, "gather" in depth and breadth with mainstream genuine high-quality content, and provide content producers and producers with a high-quality online video distribution platform;

"Change", create a user-centric new media business model, allowing users to "change" from watching Internet TV quality to playing Internet TV.

Tao Chuang believes that online TV media, as a form of media with higher user stickiness and longer usage time in the online video industry, has reached a new peak in 2010 both in terms of user size and marketing revenue. On the other hand, high-touch terminals such as mobile phones, computers, and LCD TVs that directly reach the user end will also become multiple fronts for network TV, creating a viewing mode for users to "watch together fresh" anytime, anywhere. All of this, in addition to relying on PPLive's powerful independent research and development of the patented PP Cloud video cloud technology, will be more open media platform joint operation, continue to vigorously deepen cooperation with traditional media and content producers, and integrate the industry chain The upstream advantage pushes more personalized content to users in the form of Internet TV channels, so that users can watch what they can see on the Internet and what they can't see on the Internet.

Industry analysts pointed out that the achievement of this financing cooperation reflects the capital market's high recognition of the development prospects and investment value of PPC (Professionally Produced Content) professional video content as the mainstream Internet TV media.

On December 27, 2009, PPLive's new online TV and new media brand PPTV was quietly launched before CNTV, which has always attracted widespread attention in the industry. As China's largest online TV media, PPTV is famous for mainstream live broadcast, sports, film and television, variety shows, and entertainment programs. In 2010, it achieved a cumulative total of more than 200 million installed users and more than 1 billion downloads, and 8 million simultaneous online people worldwide Good results.

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