Packaging Design and Information Society

The packaging and decoration of goods is the protection of goods. An indispensable means of delivering product information and promoting the sale of goods. With the development of modern production, after more than ten years of in-depth practice and public opinion activities, the important role of the packaging and decoration of goods has been widely recognized and noted by people. However, the current level of packaging and decoration design in China still lags behind the needs of the development of the situation. One-sided emphasis on aesthetic effects, ignoring the information expression of goods, many flashy, paradoxical, blindly designed packaging and decoration, a large number of inflow into the commodity market, which dilute the public Product packaging trust.

In fact, the packaging and decoration of goods can only achieve the desired results if they use reasonable materials and processes and adopt appropriate design forms under the premise of accurately conveying product information. Its functional value, economic value and aesthetic value obviously exist in the quantity and accuracy of information contained in the packaging and decoration.

(I) The 21st Century - Human Information Society

The information revolution marked by electronic technology is a revolution in the human spirit. We are now entering this big change, and its scale will shake the degree of industrial structure and social system, and will become one of the products of human consciousness activities outside the economic field.
As people's ideas are updated and the way of thinking becomes more diverse, the value of information will increase. Now, the entire social value system is moving from satisfying material desires to enriching spiritual life. When people focus on pursuing a life that is not standardized and meets the individual's personality, the demand for information is bound to be even greater.
An example of such a shift in physics based on economics will affect the entire human world in the 21st century. Packaging technology as a means of economic action In a highly civilized information society, it will create a new cultural form through the full integration of culture. Fundamentally speaking, information itself is not only connected with material but with spirit.
As wages increase, the cost of services will inevitably increase. This is a law. Therefore, in the future, businesses should adopt various methods and means to address the heartbeat of customers. Providing psychological information here is indispensable and crucial.
At present, the most important factor in determining the quantity and variety of commodities and strategies and strategies for competition in the world market is that the commercial work and its organizational form and method are sales studies. The functions of marketing and sales are to master information, formulate strategies, make decisions, and engage in Good prediction and experimentation.

(II) Consumption trends in high information society

Consumers in the 1990s will be more "strategic purchasers." People's daily rhythms are generally tight, and they know how to balance the time, energy and money that cannot be taken into account at the same time. People want to buy high-quality goods that meet the needs of life and have excellent performance. Consumers may also need more products with additional service items.
People are demanding new products, new markets and new interests, and products are being introduced at a surprising rate. Companies selling consumer products have had to strengthen their forecasting systems.

(III) Packaging and Decoration in the Information Age

The information era has brought about tremendous changes to the industry. As the final link in the industry, merchandise sales, information transmission is mainly based on sales and packaging, a silent salesman. It is the media and bridge between goods and consumers. Packaging designers can only generate new information by taking every possible means of ingesting changing commodity and consumer information, judging and integrating, and compiling procedures. Successful design orientation should be the best information intake and reproduction.

Packaging and decorating design must have strict scientific nature. Design, like commodities entering the market, should have a clear purpose and scientific basis. Designers must mature and perfect their positioning ideas and must ingest a large amount of information related to this product. Social surveys are an effective way of ingesting information. For example, manufacturers of goods, sales targets, sales methods, product performance, grades, customs and market conditions of the consumer: the comparison of similar products (domestic and foreign), research. Through the processing of these information, the analysis is followed by design and strives to achieve targeted design goals.

As predicted, the world’s top ten popular products will be:
1) One-off goods:
2) Multifunctional goods:
3) Fragrance attractive products:
4) Retro line goods:
5) Combined Products:
6) Products that are convenient for women:
7) Small and exquisite products:
8) Fitness Products:
9) Curious convenience foods:
10) Men's beauty products:

The above is based on sales information from all aspects, synthesis, analysis, research and treatment, and forecasting future market sales orientation. However, changes in consumer demand and the advancement in science and technology have accelerated the update of product varieties, forcing manufacturers to formulate relevant product varieties under the conditions of innovative chain reactions, determine the deadlines for new product production and old product elimination, and packaging formats. A series of tactics and measures for trademark, trade name and product name to meet the needs of market changes. When products enter the market, they generally go through five stages, namely, put on the market, and the first sales and sales of new products fall in five stages. As a production and operation decision maker or a product packaging designer, it is necessary to pay attention to feedback on new products at any stage to predict the future. Formulate specific strategies and measures so that you will always be among the strongest.

In the 1990s, China entered an era of stable growth. Every family has already owned consumer property that can satisfy its desire for life. Thus, the main task of future commodity packaging is how to induce and stimulate personal consumption enthusiasm. Obviously, the task of commodity packaging is to bridge the gap between commodities and consumers. Therefore, in order to build this bridge, on the one hand, it must try its best to maintain a delicate balance between the two. On the other hand, it must also constantly make sensitive responses so that they can adapt to each other. In this sense, it has the dual agency function of goods and consumers.

Irrespective of the shortage of goods or the oversupply of goods, the lack of feature-rich products is always unpopular. Finding new products and selecting distinctive products has become a pleasure for modern consumers. As a packaging and decorating designer, how to satisfy consumers' demands for such innovations, changes, and pleasures to the maximum extent is the key to measuring the success or failure of design.

More and more designers of packaging and decorating have gradually shifted their attention to the consumer's consumption habits and consumer psychology from focusing on researching the products themselves. That is, the design of the product itself, and thus the design for the consumer, is a product-to-consumer, seller-to-buyer design. The positioning and form of its design involves the acquisition of customer consumption information, and uses these information materials to improve product packaging and provide consumers with the best service in three aspects. This is a two-way bridge where the design goes to the consumer and the consumer's opinion flows back to the designer.

Due to the extensive and difficult-to-control consumer audience, how to obtain complete market and consumer information has become a key issue in modern packaging and decoration design. A successful packaging design should enable potential consumers to become consumers, turn ordinary consumers into target customers, and let free consumers become loyal customers. In the “consumer is the emperor” and consumer-oriented consumer-oriented consumer age, it is probably the designers who will use the consumer information to the fullest and make this information become the driving force for the company’s advancement. One of the important topics!

[Related Links] About the Author Jiang Donglian, female, was born in Xinjiang in 1967 in Nantong, Jiangsu. He graduated from the Art Department of Anhui Normal University in 1989 and graduated from the Graduate School of Chinese Painting at the Nanjing University of Arts in 2003. He is currently a member of the Jiangsu Artists Association, a member of the Jiangsu Provincial Bird and Flower Painting Research Association, an Invited Painter of the Nantong Academy of Fine Arts, and a professional painter of the Fine Arts Department of Nantong Ziyi College. In the long-term process of creation and teaching of meticulous paintings, it advocates a one-handed approach to tradition and a one-handed approach to modernity. The work pursues the richness and expansion of colors, the emphasis of constituent elements, and the conciseness, refinement, and profound artistic conception.
The work has participated in many exhibitions above the provincial level and won awards. She won the silver medal in the “Women's World Conference on Painting and Calligraphy Contest”. The work “Fertile Soil” was included in the “Collection of Native Soul Country Native Land Conditions” and was collected by the Ministry of Land and Resources of the People's Republic of China. A number of works were exhibited in Taiwan, Hong Kong, Japan, Australia and Singapore and were collected.



Source: PACK.CN