"Over-age children" consumption password: high-tech toys exercise future life scene

Childhood, is "Let's scull" and a small frog with a clockwork? Or the cicada between the gourd doll and the summer tree?

Every time the "June 1" approached, "over-age children" will fall into collective memory and become the main force of the "1 June" consumption tide. However, if you are still collecting old toys, or pursuing domestic fashion, then you have fallen behind the times.

Nowadays, high-tech "toys" such as drones , balance cars, VR (virtual reality) equipment are the new darlings of "big baby", and the childlike heart has spawned a new industry of "fever".

New toys for big children

In 2010, a Taobao statistic showed that the “big children” in the week before the Children’s Day, after 80 or even 70 were the main consumers of children’s products. At that time, the hot items were Gundam model, three-dimensional four-game chess, and Kong Mingsuo. Wait for " new exotic toys " that are suitable for ages over 14 years old.

However, this is already the old emperor, and the meaning of "new and unique" has already been refreshed in just a few years.

DJI, based in Shenzhen, is currently the world's largest consumer-class UAV manufacturer. In 2012, because of the development of the world's first aerial camera, Dajiang made it possible for ordinary people to control the drone for aerial photography.

The high price did not stop. On Tmall, the official flagship store of Dajiang UAV has nearly 150,000 fans. Under the novice entry price of 2,999 yuan, there are nearly 4,000 "baby evaluations". Unlike most of the Tmall Taobao store reviews, the buyer’s cherished words are like gold. Many people talk about their “first flight” experience and share aerial photos. Sometimes, you will think that you have entered a drone. Enthusiasts forum.

A similar situation has also appeared in the official flagship store of Tmall Xiaomi. The millet balance car with a price of 1999 yuan has a monthly sales volume of nearly 8,000. "Playing crazy today", "The rate of returning is really high"... The enthusiasm of the buyers is high. In Xiaojing’s official flagship store in Jingdong, there are more than 6,000 reviews of the balance car. Among them, there are many fans of Lei Jun, passionately cheering for Xiaomi.

Not only online, but also in the first-tier cities in the first-tier cities, the brand-opening experience stores are springing up. Even in some traditional home appliance stores, high-tech products such as drones and VR devices also occupy a place.

Practicing future life scenes

If we say that the collective “reading the old” after the 80s and 70s is a way for them to relieve stress, they only need a little feeling and a circle of friends. Today’s “big children” are passionate about high-tech toys. Walkthrough. High-tech toys are more expensive and more fashionable, but they are also more "practical." They are being promoted and will become the basic tools in the fields of entertainment, games, medical care, tourism, education, and e-commerce in the future.

VR may become an important product for changing the rules of the game like a personal computer. The most direct impact of VR has not only changed the gaming and entertainment market, but developers have invented many applications that track large-scale events and are used in the retail, real estate, education, medical, and engineering industries.

Electric unicycles and electric scooters have become vehicles for short-distance travel and commuting. Nowadays, "big children" have begun to use balance cars and unicycles. It is predicted that in the next five to ten years, at least one or more new energy transportation tools will surely appear to enter the public's life and meet the needs of short-distance travel.

Fans in Dajiang are not only fans of airplanes and photography enthusiasts. Some media reports that a large part of their income in the future may come from solutions for various industries, such as spraying pesticides on China's 1,831 million mu of cultivated land.

Love is productivity

In fact, high-tech toys are moving from a professional niche market to a mass consumer market . Wherever they are, gold is everywhere.

The drone is the latest step in Xiaomi. After releasing its first mobile phone in 2011, Xiaomi quickly became the highest-selling mobile phone manufacturer in the Chinese market. But now, the millet that is slipping from the peak needs a new "explosion".

The professional agency's report predicts that by 2024, the global consumer drone market is expected to reach $4.19 billion. By 2020, drone sales are expected to reach 16 million, which is quadrupled compared to the expected sales this year. Xiaomi is just one of the many potential players considering entering the market.

Facebook founder Mark Zuckerberg gambles on a belief that VR will become a "mainstream product" in the next 10 years. In 2014, Zuckerberg spent $2 billion to acquire Oculus Rift, one of the leading VR developers. The "arms race" has also broken out among several technology giants. Samsung, HTC and Sony have invested heavily in the VR field. According to recent Goldman Sachs calculations, venture capital firms have invested $3.5 billion in 225 VR/AR projects over the past two years. VR is entering the “enlightenment slope” from the “bottom of the illusion” and is expected to be widely popular in the next 5 to 10 years.

The consumer of high-tech toys has been labeled with attractive tags: young, highly educated, big cities, and fashion. These “over-age children” have greater spending power than real children. Love is not only the driving force for innovation, but also productivity. (Reporter Liu Yinghua)