Hand brush pos machine market shift to small and medium cities

From the perspective of China's hand-painted pos machine industry, with the improvement of people's living standards, the purchasing power of second- and third-tier cities has increased, and the commercial networks of first-tier cities have become saturated. The relevant policies in China's current urbanization process are also certain. To a lesser extent, small and medium-sized cities and inland cities provide a good investment environment for retailers and brands. It is not surprising that major retailers and brands have poured into second- and third-tier cities. With the emergence of new regions, the competitive landscape of major retail companies has become more complicated. This has led to customers being more sensitive to purchase prices and unable to define their own demand goals.

Today's first-tier cities are full of supermarkets and catering companies, and large POS companies are occupying this area, such as fish. In order to expand more survival paths, retail companies have now set their sights on second- and third-tier cities.

Hand brush bar pos machine industry customers bargaining power. Industry customers may be consumers or users of industry products, or may be buyers of goods. The customer's bargaining power is reflected in whether the seller can lower the price, improve the quality of the product or provide better service.

Hand brush pos machine industry analysis predicts that the overall growth rate of the telephone POS market will be around 30% in the next few years, and the company's revenue growth rate is expected to exceed the industry average in the next few years due to the small revenue base and obvious channel advantages.

The bargaining power of the pos machine industry suppliers is reflected in whether the supplier can effectively induce the buyer to accept higher prices, earlier payment times or more reliable payment methods.

Nowadays, the competition is getting more and more fierce. The products with more homogenization are getting thinner and thinner in the competition. Only by constantly innovating and doing some competitive products can we improve the quality of the products and enhance the competitiveness of the company.

Hand brush the threat of potential competitors in the pos machine industry. Potential competitors refer to those companies that may enter the industry to compete, they will bring new production capacity, share existing resources and market share, and the result is that the industry's production costs rise, the market Competition has intensified, product prices have fallen, and industry profits have decreased.

The pressure of hand-brushed POS machine replacement products refers to the competitive pressure of products that have the same function or can meet the same needs and thus can replace each other.

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