The year 2016, which is known as the “Year of Paymentâ€, has passed. In the past year, there have been too many major events in the payment industry. Apple Pay went online in China; the payment of the QR code was lifted; the 5th China International POS Machine Show was held; "Rate reform... Everything is writing the development trend of the payment industry, and the POS industry has also become the focus of attention. China pos machine network has compiled and analyzed the Internet search data information of the POS industry in 2016.
First, keyword pageview analysis
According to statistics, the four words in the POS machine industry's Internet search keyword browsing volume growth in 2016 are mainly: cash register, POS machine exhibition, intelligent POS machine, pos rate table. Compared with the same period in 2015, the number of page views of these four keywords increased by 29.5%, 8.1%, 680%, and 65%, respectively. For the increase in the number of keyword views of the "POS Machine Show", it can be seen that the attention of the POS machine exhibition inside and outside the industry is rising in 2016. It is expected that the attention of the POS machine industry exhibition in 2017 will continue to grow. In addition, the intelligent POS machine has a total of 1.8 million page views in 2016, which is 7.8 times of the number of page views in 2015. This shows that the continuous development of smart POS machines in 2016 has become the focus of the industry. In 2016, the increase in attention to the pos rate table was mainly due to the introduction of a unified standard for credit card rates in 2016.
Second, user information analysis
From a global perspective, the main source of the POS industry is mainly concentrated in the United States, accounting for more than three-quarters of the top five global sources, and the remaining four countries are South Korea, Turkey, Vietnam, and France. From the domestic data, the top five regions in the POS industry are Guangzhou, Jiangsu, Beijing, Henan and Zhejiang. It can be seen that the economically developed coastal areas are the main source of tourists for the POS industry. The main reason for the concentration of customers in these places is that POS machine manufacturers are mostly concentrated in these areas; on the other hand, the retail and catering industries in these economically developed areas are more capable of spending, providing more applications for POS products. Scenes.
2, age distribution analysis
Overall, the main strength of the POS industry in 2016 was concentrated in the 30-39 age group, accounting for 50.51%. As the main force of the POS machine industry, users of this age have a certain industry experience and resources accumulation, which is the main driving force for the development of the entire POS machine industry. In addition, the young people aged 20-29 who account for 17.9% will be the backup force for the development of the POS industry in the future. Young people of this age have just entered the industry and have strong innovation and motivation. In the future, they will become an unlimited reserve army for the development of the POS machine industry.
Based on the data of keyword page views and user information, the 2016 POS machine industry annual keywords are mainly cash registers, POS machine exhibitions, smart POS machines, pos rate tables; the world's major POS machine industry customers The five countries are the United States, South Korea, Turkey, Vietnam, and France; the top five provinces in the domestic POS industry are Guangzhou, Jiangsu, Beijing, Henan, and Zhejiang; the main development force of the POS industry is young adults aged 30-39. . As can be seen from the above data, the public's focus on the POS industry is changing with the changes in national policies and the development of Internet technologies. Through the data for the whole year of 2016, the POS industry in 2017 can be predicted. It is expected that the smart POS will become the development focus of the whole industry in 2017, and the public's attention to the POS industry exhibition will continue to heat up in the future.
As a professional media in the POS industry, China POS Network will continue to pay attention to big data in the POS industry and bring professional industry data analysis.
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