Gao Guan office furniture general manager Liao Yonghui
Gaoguan Office Furniture Co., Ltd. settled in Foshan in 2009. Why does Gaoguan office furniture still develop steadily when the furniture industry arrives in winter, and the total annual sales plan will increase by 20%? What is the unique business philosophy of the leader of the company? With such questions, the reporter interviewed Mr. Liao Yonghui, the general manager of Gaoguan Office Furniture .
Xianghe Furniture City official website recommended search reading: office furniture Xianghe furniture
There is no downturn in the industry
Affected by the country's macroeconomic regulation and control In 2011, civilian furniture ushered in a cold winter. Industry insiders predicted that the furniture industry will still not see improvement this year. The furniture companies will continue to move forward in the midst of difficulties, and the furniture market will recover at least until 2013.
Gaoguan office furniture is in such a severe market environment, from 2000 square meters of factory buildings to 6,000 square meters, and then 6,000 square meters to 10,000 square meters, all aspects of software and hardware facilities are perfect. When asked how to find business opportunities in the crisis, Liao always said: After going through the road, it has experienced a lot of wind and rain, but the development is still relatively good. I think that there must be talents in the market and there must be development in the market. Therefore, in the process of enterprise development, Liao always pays great attention to the cultivation of talents.
Find the right product project, steady foundation, do industry
Gaoguan office furniture is mainly based on office sofas. Under the influence of national macro-control, civil furniture has suffered an unprecedented crisis. Office furniture is extremely hot. After identifying the project, Liao has launched various ways to promote the brand. Talking about the development plan of the company in the later stage, Liao also said that it will carry out diversified development in the future, including other office furniture projects. The company's product positioning is currently selected in the middle and high-end, with a wide range of people as the main consumer group carrier, in order to survive this winter.
A keen insight into the combination of internal and external sales
To be a company must have a keen insight into the market. From the perspective of the world map, Gao Guan will use the Middle East as its main market. From the inside of China, the state has made great efforts in the development of the western region in recent years, such as Gansu, Inner Mongolia and Shaanxi. The lack of resources in the backward areas of the west, the low standard of living of the people, and the corresponding requirements for products are also gradually becoming the huge market for products to compete for medium and high-end enterprises.
When asked if Gao Guan should gradually shift the market from domestic sales to export, Liao always answered: Shunde's civilian furniture gradually lost its competitiveness, and many foreign purchases gradually turned to Vietnam, Myanmar, Indonesia, but Office furniture is still competitive. At present, the high-crown domestic sales account for 70%, and exports account for only 30%. The international market is the front line for the battle for positional battles, and the domestic market is the strategic rear. If enterprises want to become bigger and stronger, they must combine domestic and foreign sales. The two roads should be balanced and developed. It is impossible to give up the base camp because of the expansion of the territory.
Do furniture that allows a housewife to install independently
Liao Zongxiao said that the competitiveness of its products is that the boundaries of its product design are relatively vague, ranging from civil and office to continuous renewal, creating greater competitiveness for products and products in the design process. The human body composition has always been adhering to the concept of “making furniture that a housewife can install and use independentlyâ€, which makes the furniture simpler, firmer, simpler and more beautiful.
Exhibition brand influence
This year, Gaoguan office furniture also chose to participate in the Pazhou Complex in Guangzhou. Liao said that he is looking forward to this year's exhibition. As far as a company is concerned, when you go to a certain stage, you have to make a brand when you want to rush out, you must expand your popularity. If you are exhibiting in Longjiang, the customer will be lower end. When exhibiting in Guangzhou, customers are more and more big. The Guangzhou exhibition is aimed at the country and exports.
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