Mahogany furniture can be exchanged for ordinary furniture
Since the appearance of furniture trade-in last year, it has left an impression on people's minds. The market action triggered by the consumption seems to be only around the domestic solid wood and panel furniture. The relatively high-end imported furniture and mahogany furniture have nothing to do with this. .
This situation has changed with the start of the furniture replacement pilot on November 1. Imported furniture and mahogany furniture are involved, opening the “replacement†path for more consumers. Following the report of "There is a threshold for furniture trade-in" last week, "Guangsha Times" continued to follow.
There is a ceiling on subsidies
Imported furniture began to participate in trade-in
At the weekend, the home of the family is more than the usual. Ms. Cheng, who is picking up the German brand Hilbach home, said that she knows that the old-for-new, sales staff also told her to subsidize 10% of the amount of furniture purchased, each piece of furniture subsidies not more than 1,000 yuan. Ms. Cheng said that although the 1,000 yuan is only a fraction of the tens of thousands of yuan of furniture, she is quite heart-warming.
Perhaps because the state has subsidized 5%, the furniture brand feels that “the pressure is not so bigâ€, perhaps because the subsidy sets a ceiling of 1,000 yuan, and tens of thousands or even hundreds of thousands of imported furniture do not have to worry about excessive subsidies. In short, the heads of brands such as House of Law, Rochburg, Hillbach, and Blue Morning, who are located in the home, said they actively participated in the trade-in. Li Wanli, the design director of the Law House, said that there is another far-reaching significance in trade-in. Old furniture may be cumbersome in ordinary people, but in the eyes of designers and artists, it can be appreciated if used. Old furniture often carries a life stamp of a particular period, reflecting everyday life. In the future, when the old-for-new chain becomes more and more mature, it will not only benefit the environment, but also generate a new market for the replacement of old things.
State subsidy 5%
Mahogany furniture can be changed with ordinary furniture
Similar to imported furniture, the high price of single piece furniture has always been an obstacle to the replacement of mahogany furniture. Today, the mahogany furniture that has been stationed in the home of the family, especially the mahogany furniture of the Redwood City Hall of the Lize Shop in the home, has gradually entered the old-for-new chain.
Ren Cheng, vice president of the home, said that the old-for-new replacement of mahogany furniture will be based on the category, quantity and function, and the brand and grade do not need to be in the corresponding mode. The opening of new mahogany furniture chains with ordinary old furniture will give consumers more benefits. However, due to the government's pilot policy, each piece of furniture subsidy does not exceed 1,000 yuan, so the subsidy of mahogany furniture will also be used as the standard.
Trade-in for the old
Actually, five stores sold more than 20 million in 11 days.
It cannot be said that furniture trade-in has achieved the purpose of stimulating furniture consumption, and it has also solved the problem of consumers to a certain extent. People's enthusiasm for trade-in can be indicated by numbers. From November 1st to 11th, a total of 11 days, the actual five-storey furniture exchanges in Beijing, a total of 4,399, signed sales of 26.77 million yuan, accounting for 35% of the overall sales of furniture. Among them, the subsidy should be about 2.68 million yuan, 156 old furniture should be recycled, and 156 pieces of old furniture. Among all categories, the turnover of solid wood was the largest, reaching 8.58 million yuan, accounting for 32.1% of the total turnover this month; the number of solid wood and panel furniture transactions was higher, 1,206 and 1,108 respectively. The furniture “trade-in†campaign has driven a total of 168 brands to achieve sales, of which the most transactions in the Italian style, 283; Ai Ruisi has the largest turnover, 1.73 million.
For the above results, Meng Xiangmin, vice president of the Real Estate and general manager of the North Fourth Ring Store, said that the inclusion of imported furniture and mahogany furniture attracted more consumers. At the same time, the actual home has completed the process preparation work in line with the requirements of the Commerce Commission, more convenient processes, more detailed implementation rules, to make consumer docking more convenient.
Unique setting disassembly workshop
Actually, the family said, "Although trouble continues."
According to the “Pilot Implementation Measures†issued by the Commerce Commission, the brand should assist consumers in transporting old furniture. Therefore, the five stores in the pilot have set up old furniture warehouses for storage. At the same time, the three recycling and disposal companies designated by the government will carry out the next recycling process. The seemingly docked chain, in the experience of more than a year of experience in the actual home, still needs to be connected.
Actually, the home is the only one in the five pilot stores to set up a recycling and dismantling workshop. In this regard, Wang Linpeng, the president of the Real Home, said that the operation of the dismantling workshop would cost millions or more per year. However, except for directly reusable furniture, most old furniture can only be broken down into different materials. . If the old furniture is not classified and dismantled, it is difficult to effectively classify the wood, leather, fabric, glass, metal, etc., and it is difficult to carry out the next high-efficiency reuse and harmless treatment. Despite the final process of a professional company, it is still necessary to use this workshop from old furniture to available materials. Therefore, Wang Linpeng said that no one has done the dismantling work, and the trouble has to continue.
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