The current trend in the e-commerce market is cross-border e-commerce. Cross-border e-commerce is growing rapidly due to product abundance and availability, attractive pricing and specialized products, which also increases the demand for a customized e-commerce packaging market. At the moment, some emerging economies such as India, Brazil and China are opening up their markets to neighboring countries seeking foreign goods, which will in turn stimulate the growth of the customized e-commerce packaging market. This article will introduce you to the design of food packaging bags.
The design strategy of the packaging bag should also consider the factors in the packaging market audience demand. In order to make the design of the bag to be sought after, and then to promote the purchase of the consumer, it is necessary to carry out the design of the package for the characteristics and needs of the consumer in the packaging market. Effective use of audience demand strategies and methods requires designers to consider the psychology of consumers and the gender and age of consumers.
In adopting this bag design method, the designer can find some characteristics of the consumer, for example, the star image can be designed for the star-family, and some children and children can adopt some childlike patterns and images to obtain the consumer's favorite. Only through a comprehensive understanding can we achieve the best results. In addition, for the design of the bag, the design should be simple and clear, and it does not need to be too complicated.
The importance of product packaging design is briefly summarized: 1. Explain the information, let people know what is being purchased; 2. Have a unique or outstanding flash point, so that the product can stand out from the competition. 3. Product packaging as Part of the brand identity, which may also bear the part of the brand's imagination, stands out. This is based on the clear description of the information. For example, some products are more aesthetically pleasing, simpler, or more prominent. Functionality is important, aesthetics are important, and brand associations are more important, especially in the current era of consumer upgrades.
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