Development of Network Bookstore and Printing Industry Strategic Alliance

Summary

With the development of the Internet, many companies have competed to compete for market share. However, the single operation requires considerable energy, resources, money, and costs. The longest, short-changing "uses the most economical means to create the most benefits from existing resources, resulting in a win-win situation for each participant."

壹. Foreword

In real life, the growth of the Internet is advancing at an incredible pace. It has established more than 150 million users in less than five years, compared to radio and television. Time is completely incomparable. In the foreseeable future, it will become the main form of information in the future. With the advent of the digitized economy, the majority of future businesses and customers, businesses and companies, and even people and governments, will become digital transactions of their own hands, and businesses will be demanded by customers to provide timely and effective services. Enterprises will change their internal processes to adapt to the ever-changing environment caused by competition and customer demand. How to integrate resources and use good tools to reduce costs and create business opportunities depends on the understanding and cooperation of corporate executives and the government. Business executives should fully understand the business model in the future, and consider the process transformation as the top priority. They should use modern technology to improve business operations, and improve their knowledge of computer information and enhance their competitiveness. Faced with the impact of the digital revolution, we must combine the wisdom and strength of all sectors to integrate the information flow and logistics of the midstream and downstream industries in order to quickly respond to customer needs, grasp opportunities, enhance the overall competitiveness of the industry, and meet the strong competition of international manufacturers. To ensure that our country’s industries have a foothold in the domestic and foreign markets.

The “Internet Business Application Program” continues the past tutorial results of the “Business Automation Project” and continues to promote the application of the tutorial paper products industry, book publishing industry, audiovisual entertainment products industry, and printing industry to join the Internet. The trade brings new directions.

è´°. The status of the online bookstore

One. E-commerce

E-commerce can be roughly defined as "doing business electronically." Before 1991, doing business on the Internet was illegal, but the National Science Foundation (NSF) of the United States canceled the Internet. After the trunk line was not used for commercial purposes, e-commerce boomed and flourished. Since the year of the Republic of China, the Department of Commerce of the Ministry of Economic Affairs of the People's Republic of China has been promoting commercial automation and development of various automation bases to make business transaction activities more efficient in order to reduce access costs and enhance the competitiveness of the industry. Since the year of the Republic of China, in order to assist industry players in using emerging marketing channels to promote "electronic commerce projects" and organize "electronic business associations" to gather opinions from all walks of life and establish a favorable development environment for electronic commerce; and to promote "commercial rapidity" Responsive to the pilot system project, through the cooperation among upstream, middle, and downstream trading partners in the industrial supply chain to jointly build an information sharing and mutually beneficial business environment. From the 87th year of the Republic of China, the two plans were merged and expanded into the “Internet Business Application Program”. Within four years, 40,000 companies in forty industries will be promoted to use internet technology to develop high efficiency and low The cost of commercial business model, so officially began to promote the application of e-commerce for domestic enterprises.

Regardless of the flourishing emergence of e-commerce at home and abroad, two kinds of phenomena that are worth noting are being guided. First, to overturn the concept of “one-handed delivery of money, one-handed delivery” and “silvery stock”, buyers and sellers need not meet each other as long as they pass information. The transfer to complete the transaction; second: the role of the seller has changed from simple sales of goods (commercial) to help customers select the role of goods (service industry), follow these two concepts of e-commerce model as tiny The rise of the public in the modern life, as many as the type can be truly amazing. E-commerce under the integration of different media can be divided into:

The e-stores opened on the Internet are of various types. Generally speaking, the products they sell can be roughly divided into large categories. The first category is physical goods, including books, computer peripheral hardware, and people's livelihood supplies. The second category is digital products, such as database search, e-magazine books, electronic news, and some software games. The second category is online services, including stock market analysis, market intelligence, banking financial consultation, legal consultation, online booking, booking registration, online dating, and connection games. (E-Commerce Times, Deng Yuru, What is Best for Electronic Stores to Sell, 1999/9/11) The first category of physical goods trafficking can be said to completely subvert people’s traditional living habits and allow the life in the real world to move to the Internet. On the road, the e-commerce on the Internet not only stops creating another marketing channel, it redefines the value of various industries on the Internet and creates e-commerce-specific game rules. E-commerce is not only a marketing channel to the world but also more effective cost-saving and more efficient sales.

In a nutshell, it is transactions between consumers, online stores, financial units, and streamers. However, the value chain behind the online store is worth exploring to understand why this type of transaction can create market value outside of the industrial economy.

two. Internet bookstore

When referring to online bookstores, they have to mention Jamarey Amazon, the Amazon bookstore of Jeffrey P. Bezos. The success of Amazon bookstore not only indicates the potential of electronic commerce, but also boosts the public's success in traditional industries and new business markets. Mr. Hong Zhi praised Amazon Bookstore as the most perfect business machine at the moment. Amazon started the concept operation on the Internet in July 1995. It was officially listed in January 1997 and ended July 6, 1999 with a total market value of USD 20.498 billion. (Note) The high degree of development in just four years not only made it a model of e-commerce success; it also caused the overlord of the traditional bookstore in the United States - the Barnesand Noble Bookstore in the United States sued Amazon Bookstore in mid-May 1997 In his move (Zhang Zhiwei, amazon.com, 1999), for the young man with a 125-year-old Bunno bookstore who started to repair the fledgling, he turned it on for Amazon. It also proves that the business model of using the Internet can quickly spread to markets around the world with small strokes.

Although success stories such as Amazon, Dell, etc. in the United States have been cited as successful models, followers in Taiwan are often not excellent. In those circumstances, it is more likely to succeed in running online stores, and it can be done first for online domestic market online. Consumer products explore those that are best-selling types, as shown in the following figure: (Marketing Council Promotion Service, 1998)

(Figure II)

From the above information, we can see that the book market is up to 58.3% more worth seeing. The products sold online are almost all personally oriented products. This is the trend of future products: personalization, tailor-made, A small number of diverse, convenient and rapid, low-cost products and services. With regard to the scale of the current Internet users in Taiwan, it can be seen that the rapid growth also generates many new consumer markets. (Marketing Promotion Service Division, 1998)

(Figure 3)

Now Taiwan’s online bookstores are booming, but the development is not as fast as expected. The main reason is that bookstores refuse to make profits. The goods displayed in domestic tennis bookstores have not been discounted much at all. The same; and publishers are reluctant to give preferential treatment to the traditional bookstores at a low price discount given to online bookstores; the established database is not large, usually just put the bookstore's inventory data files on the website. Therefore, if the books sold by the bookstore are often not found, there is still room for improvement in the design of the user interface; the update speed is not too fast; and the problems for consumers are also not responded promptly and appropriate treatment is performed. The successful case of foreign countries, but it is not really trying to manage this new market, the growth rate of domestic websites is not high.

In addition, most online bookstores in China are bookstores concurrently. As a result, they do not really have the competitive advantage of low bookstores in online bookstores. Business processes are similar to traditional bookstores. The transport action is sent to the consumer.

叁. Current status of the printing industry

The traditional printing industry can be said to be a large-scale and complex enterprise system today. Not only is the operation process complicated, but also there are many problems in management. However, the printing industry often gives people an impression or is a kind of dusk industry. Therefore, the work of upgrading and upgrading the industry is an urgent development. It may transform the front-end production of paper media into a front-end for the production of electronic media. Such a market expansion will reduce the competitive situation. Business and production have increased due to small and varied costs. In the modern society, everyone emphasizes personalized products, while the popular direction also respects individuality, and adopts multiple modes of production and distribution channels. Some food companies clearly share similar products or similar products but are divided into major brands and two types of secondary brands. For different age groups, consumers choose to buy. “We don’t want to wear the same uniform mentality” and create more printing styles. After a large number of printing businesses were divided into different ethnic groups, markets, and personalities, the number of editions increased, and the number Naturally smaller, although not conducive to the use of traditional high-speed printing presses, digital printing is gradually emerging.

Digital press development trends:

With the rapid advancement of computer technology, the printing industry is increasingly using computer technology, such as: desktop publishing system (DTP), color electronic prepress printing system (CEPS), ink control system, color measurement system, regulatory position The registering system, digital printing has changed the traditional printing system, the transmission speed, the diversity, the unblockedness of the Internet, and the like, has continuously impacted the entire printing industry and prompted digital printing machines to emerge in the 1990s. (Koshiaki Kiichi, Translation of Li Jianyi, Future and Prospects of Electronic Printing, Printer, 1995.9, 107, p88-913)

Digital printing market niche:

(1) Short print

(2) Shortened delivery time.

(3) increase in color printing

(4) Personalized difference products

(5) Requirements for environmental protection

(6) More Postpress Plus