Zhang Yu introduced the RFID tag traceability system and established the Pioneer International Winery Alliance. From this, it is certain that RFID tags are monopolizing the packaging logistics market
On May 27th, Changyu officially announced the formation of Changyu Pioneer International Winery Alliance at the 120th anniversary celebration. It plans to build 1,000 winery alliance specialty stores in three years, cooperate with international wine giants, and increase support for the imported wine business. The alliance store directly issued the "integrity chain" brand: each bottle of wine is guaranteed to be imported from the original bottle, and it has the exclusive logo of the alliance LOGO. In the future, each bottle will be equipped with an electronic label (RFID traceability system)-the bottle is entered The information of wine from production to warehousing, logistics and sales can be tracked dynamically in real time. Experts believe that under the brand joint model, Chinese leading enterprise Changyu and the world's top ten or so wine companies are working together to form a long-term stable brand alliance, which is an unprecedented and intimidating force. Not only for China, but also for the world wine landscape will have a profound impact.
In an interview with reporters, Zhou Hongjiang, general manager of Zhangyu Company, revealed that Zhangyu Pioneer International Wine Industry is currently attracting investment from all over the world, forming the Changyu Pioneer International Winery Alliance, and has signed contracts or cooperation intentions with many international wine giants. "Ultimately, we will only choose about ten large wine enterprise groups in the world to cooperate and obtain exclusive domestic distribution rights of the cooperative enterprises. All or its major brands will be exclusively introduced into China by Changyu."
At the global investment conference of the Changyu Pioneer International Winery Alliance held on the 27th, the reporter also found the figures of many international giants: the world's largest wine company Constellation Group, the world's largest integrated wine company British Diageo Company, and France's operating scale The top four wine companies-Castel, Gisef, Odvigny, Boviste, Spain's largest wine company Garcia, Italy's largest sparkling wine company Dorelli, Germany's largest sparkling wine Companies such as Hankai. The scale of operation of these companies ranks among the best in the world, and the wine brand resources are abundant. There are hundreds of brands under their control, and they have high cost-effective product resources in various production areas.
As to whether the operation of the international winery alliance franchise store will impact domestic wines such as Changyu, there is a problem of left and right hand-to-hand combat. Zhou Hongjiang said that the high-end market is increasingly subdivided. High-end wine to satisfy consumers with different tastes. At the same time, the sale of Changyu high-end winery wine is a favorable promotion for Changyu's own high-end products.
The market is full of thousands of imported wine products. The accompanying problem is the lack of high-recognized brands. Consumers really don't know a few, and they often have no way to buy when they buy. Zhou Hongjiang believes that the lack of well-recognized brands is precisely where Changyu operates imported brands. Zhang Yu will only build brands with ten or so large wine enterprise groups. In terms of specific operations, the two parties will jointly form a joint brand team, and each will send one to several brand managers to jointly be responsible for the entire brand promotion in the Chinese market. The strategic goal of Pioneer International Wine is to strive to become one of the strongest imported wine brand operators within five years.
Zhang Yu introduced the RFID tag tracing system and established Pioneer International Winery Alliance, which shows the importance of RFID tags to packaging logistics, which can be sure that RFID tags are monopolizing the packaging logistics market.
2 What are the wooden handicrafts - wine rack
The shelf for placing various drinks can be made of wood. Such a wooden wine shelf is not only beautiful but also very practical. Generally, the drinks to be displayed are very expensive, and many people store them accordingly. The wood used to make the wine rack should consider what kind of wood is best to choose. In fact, the wood used in general is not ordinary, especially in large shopping malls and high-end clubs. The wood for wine racks is very expensive.
3 What are the wooden handicrafts - jewelry box
Most of the boxes used to place jewelry are made of wood, and some gold jewelry is suitable for wooden jewelry boxes. Jewelry is an accessory worn by women. When not wearing it, it is usually placed in a jewelry box. Which jewelry to choose is also taken out from the inside. It is also important to place jewelry. If the material of the jewelry box is not suitable, it will not have a good maintenance effect. The wooden jewelry box is multi-purpose.
4 What are the wooden handicrafts - root carving
Using the root carving method, the self-generated form and distortion behavior of tree roots are used as the artistic creation objects. Through conception and processing, artistic image works such as characters and animals are created. Root carving artworks can be collected, especially the more precious the wood selected, the more valuable the carved artworks. In fact, the root carvings are rarely artificially modified, and the artworks are more natural and beautiful.
5 What are the wooden handicrafts - screen
A screen is a kind of furniture used in traditional Chinese buildings to block the wind. Screens have a long history and are generally displayed in prominent positions in the interior, which can be used to divide, beautify and block. As an inseparable part of Chinese home decoration, it is a good way to present the beauty of nature and tranquility. The screens used in ancient times are made of wood, and there are exquisite pattern carvings on them, which are of great artistic value.
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