Bangbao participates in the 2017 Guangzhou Toy Fair (data picture)
On the afternoon of May 24th, Guangdong Bangbao Educational Toys Co., Ltd. (hereinafter referred to as “Bangbao Puzzleâ€) and Guangzhou Dali Animation Co., Ltd. (hereinafter referred to as “Dali Animationâ€), the first building block toy listed in China. Signing a strategic cooperation agreement, the two sides will launch a pan-entertainment strategic cooperation, in-depth integration of Bangbao puzzle's building block educational puzzle products and Dali animation's "Soul and Blood King" and other popular animations, reconstructing the commercial elements of both sides, and cultivating Form a new business ecosystem.
According to reports, the main mode of this cooperation between the two sides is through the "God Beast King Kong 4" being prepared for the entry point, the "Bonbao" building block puzzle education concept and the popular IP are deeply integrated, through fun, good-looking, good-looking Widely spread. At the same time, the use of a large number of interrelated data processing in the cloud, in-depth understanding of consumers' educational habits and consumption habits, and into the product development and market behavior, to provide more educational products that meet the needs of consumers. In addition, through the "Sex and Veterinary King Kong" TV, radio, film, games, consumer scene experience and other multi-point contacts, increase the "Bonbao" building block toy brand multi-dimensional exposure, and further strengthen the brand awareness and puzzle of Bang Bao Permeability.
Wu Dinghui, Chairman of Bangbao Puzzle, pointed out that through cooperation with Guangzhou Dali Animation Co., Ltd., the two parties will reconstruct each other's business elements and form an innovative business model with an effect of 1+1 greater than 2. He said that "three years later, our most powerful is not a product, nor an IP, but a new business ecosystem."
Wu Dinghui said that with the opening of China's second-child policy and the acceleration of urbanization, the toy market has ushered in a huge "quantity" change and "quality" change. The intelligent transformation of the Bangbao puzzle factory is constantly upgrading, and the production capacity is expected to be further released. At this time, it is necessary to use the animation IP to drive the added value of the toy products, enhance the premium space of the products, and drive the sales of the building block toy products. Through this strategic cooperation, Bangbao Puzzle and the in-depth interactive interaction with the anime IP “Shen Bead King Kongâ€, which is popular among young children, will implement Pan-Entertainment for “Puzzle Puzzle+IP†for Bangbao. The strategy has taken a solid step.
Dali Animation Chairman Ying Huajiang said that Bangbao Puzzle, as the first listed company in China, has been committed to China's independent original building block toy brand, and the corporate culture, brand culture and creative concept of Dali Animation. Very consistent. Based on its own advantages, Dali Animation takes the “Shen the Beast King Kong 4†project as the entry point, and will invest the strongest resources in IP creation, entertainment behavior, integrated marketing, and big data processing, and complement each other with Bangbao to build innovation. Type of business ecosystem.
It is understood that Dudley Animation has the honorary title of National Animation Culture Industry Base, and it owns two well-known animation brands, "The Beast King Kong" and "The Adventures of Mathematical Desert Island". In 2016, "The Beast King Kong" was awarded China's "Top Ten Most Commercial Values", "Outstanding Contribution Award" and "Brand Influential Award", and won the "Best Animation Long Award" in the China Animation Golden Dragon Award.
Dudley Animation participated in the 2017 Guangzhou Toy Fair (data picture)
Southwest Securities Research Institute pointed out that benefiting from the liberalization of consumption and the expansion of the comprehensive second-child policy, it is estimated that by 2018, China's toy market retail sales will exceed 13 billion US dollars, the average growth rate in 2013-2018 is 12.5%, far exceeding the global The market has an average growth of 3.03%. In recent years, Bangbao Puzzle has been authorized to acquire the use rights of popular IP such as “Snoopyâ€, “Little Pig Pecs†and “Cannon Artilleryâ€, and began to launch IP products. In the future, the company will benefit from education and IP dual-line drivers.
Source: China Securities Journal · China Securities Network
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