2015 will further integrate the digital printing industry

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In the Year of the Horse in 2014, the life of the printing circle was not moist. The recovery of the global economic crisis is slow, and the total printing business has not expanded. Printing companies that actively close their business or passively shut down have often seen media reports. The managers of printing enterprises hope to get inspiration from others' successful experience or to obtain more market information, so there are many forum participants bursting out, and the visitors of the All India Exhibition are coming in abundance. In fact, the judgment on the overall situation is completely wrong.

Although digital printing is an emerging printing production process that is in a rising period, the situation of shrinking stores, external transfers, and low-price competition in order to win business has emerged. The integration of the printing industry in 2015 may be further intensified.
In fact, the consolidation of the industry is bound to intensify. This is not a new point of view. The American Printing Association had pointed out as early as 2006 when analyzing the market development trend: printing companies will shift more revenue from previous processing to provide services to customers; industry integration will be further Intensified; the shift to packaging printing will increase. In recent years, whether it is abroad or domestic, the trend of the printing circle is basically consistent with the above analysis. It's amazing that outsiders knew this trend earlier than we did.
After the economic situation in developed countries has not improved significantly, and China's economy has changed from high-speed growth that has lasted for a considerable period of time to medium-speed growth, it is obvious that printing companies cannot expect their own spring to come naturally because of the arrival of the Year of the Goat. The key to trying to highlight the encirclement is to change the concept, choose the existing market demand, and at the same time find a business model suitable for your own development.
For digital printing companies, in the coming year, the following tasks may need to be considered:
1. Walking on the road to the transformation of market-oriented enterprises
Like traditional printing, digital printing companies have to reconsider their market positioning, and they have to switch from product-processing companies that have been waiting for customers to go out and take the initiative to go out and focus on customer-centric market service.
Only when the operator's guiding ideology has changed, can it be possible to calm down and concentrate on analyzing the environment and customer needs of its own enterprise, and then it is possible to choose a way that suits itself to better serve customers, and it is also possible to create Substantial changes in the business model of the enterprise.
2. Adhere to differentiated management as its goal
There is no doubt that China's printing capacity is far greater than the actual demand of the market, because China has not changed from a planned economy to a market economy. In the initial stage of an enterprise, most enterprises seldom consider differentiated operations. For this reason, the products produced by enterprises are seriously homogenized and lack effective means to participate in market competition. This is also the source of frequent price wars among domestic enterprises.
In the process of transformation, even small-scale digital printing stores should combine their own conditions, choose a different management method from the surrounding similar companies or establish their own business expertise, so as to consolidate the foundation of the company ’s dominant market. Or continue to make a fuss about the price, that is destined to have no way out, and will only make the company's life more stifling.
3. Actively embrace the Internet
The world has entered the Internet age. Regardless of familiarity or habit, embracing the Internet is an inevitable trend, rather than active. In 2014, Tianjin Evergreen Jianhao Company and Nanjing Kaixin Printing, which became the focus of discussion in the industry, did not follow the predecessors' simple use of combined printing. If that is all, there is nothing new and no technical content.
The key of the combined printing that Evergreen Jianhao now launches is to integrate with the Internet, rely on the Internet to form a huge printing group, and rely on printing software to realize automatic versioning, which greatly saves manpower, improves the profitability of the enterprise, and reduces production costs. , Improve production efficiency. Perhaps because Evergreen Jianhao is a listed company, she has the ability to operate generously, but small and medium-sized digital printing companies must also use their own knowledge of the market and their own ingenuity to step out of their own in applying Internet technology. New way for business.
As the saying goes: Sanyang (Yang) Kaitai, this is auspicious. As for whether Kaitai can't count on others, the key lies in his own innovation and hard work.
The British writer Shelley of the nineteenth century said: Winter is here, can spring be far behind? That is to inspire people. As we bid farewell to the year of the horse and usher in the year of the sheep, I sincerely hope that each company will usher in its own bright spring.

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