- Well-known actor Yang Shuo and movie star, jewelry designer Leki children jointly interpretation
(August 18, 2016, Beijing) MOVADO, a renowned Swiss watch brand, teamed up with famous movie stars Yang Shuo and Le Keji to launch the MOVADO EDGE series conference in Langyuan, Beijing.
On the day of the conference, Julian Addison, President of Movado Group in Asia Pacific, Mr. Chen Xueqin, General Manager and Vice President of Movado Group in China, together with famous film and television actor Mr. Yang Shuo, movie star and jewelry designer Le Jockeys, World Series Conference unveiled. Invited to attend Mr. Yang Shuo wear Movado new Swiss series chronograph, gentle and simple and elegant with him Movado new Swiss series watches complement each other, showing an irresistible gentleman style; movie star, jewelry designer Miss Le Key, with an elegant dress Movado new series of Swiss watches complement each other, always show Movado watches distinctive elegance and charm.
From left to right: Mr. Chen Xueqin, General Manager and Vice President of Movado Group in China, Mr. Julian Addison, President of Movado Group Asia Pacific, Film and Television Artist, Mr. Yang Shuo, Mr. Johnny Sze, General Manager and Vice President, Asia Pacific Region, Tuo Group, unveiled the launch of the new Swiss Series
With the stunning debut of two new Movado watches, the atmosphere gradually reached the climax. Mr. Yang Shuo and Miss Lekey also shared their insights on 3D stereoscopic time and the new wrist of Movado Appreciation of the table, including Mr. Yang Shuo said, "In my opinion, Movado seemed simple and generous in design, especially its landmark 12 o'clock position circle design gives a great sense of space disk space." And In the music-based children look, Movado series of new Swiss community has a distinctive personality, "multi-colored strap, special texture, as well as three-dimensional structure of the unique design, with the rotation of the wrist, in different scenarios Make a difference when it comes to visual changes. "
Subsequently, in the Movado "EDGE Rui sector" dial modeled on the dial of the venue, Mr. Yang Shuo and Miss Kee Kee and guests present review of Movado's glorious history. From the antique label of the brand's birth in 1881 to the revolutionary Polyplan watch of 1912, from 1926 the first timepiece designed specifically for travel to 1983, the "Father of Pop Art" Andy Warhol Hall's Andy Warhol time / 5 'watch designed specifically for Movado ... In the midst of these time-critical antiques, people seem to have crossed the barriers of time to witness the Van Tudu's watchmaking tradition of 135 years since 1881 and its world-renowned charm.
Legend set sail leading the era of art
The birth of Movado dates back to 1881 in La Chaux-de-Fonds, where founder Achille Ditesheim, with his extraordinary creativity and keen sense of art, The first watch company of only six individuals developed into the industry famous watch making company, but also in 1905 won the gold medal at the World Exposition with its creative design. In the same year, the company began to use the new name "MOVADO Movado", "MOVADO" in Esperanto means "Always in Motion", which also gives insight into the brand's founder Diez Mu's mission for the company has also proved to be a smart choice.
In 1947, the Movado Museum® Museum by Nathan George Horwitt, a renowned art loan artist, was named as a model for modernism and was described by New York Modern Art in 1960 Museum collection, became the history of the few won the dial of this one, also derived from the "museum collection watch" in the world. He abandoned the numerals on the dial and other elements of the dial, leaving only the golden dot symbolizing the midday sun position and the pointer indicating the Earth's movement, a perfect interpretation of the time is the Earth around its orbit around the sun's position, and the symbol of the vast universe Black disk each other, fully embodies the 1920s Bauhaus Design School's essence: simple, elegant and practical. And this symbol of midday sun 12 o'clock position a single dot design, has become the symbol of Movado still in use.
Subsequent years, Movado always innovation and art as a watch design guidelines, and in the introduction of a variety of art full of watch works. This design concept has also attracted the attention of many well-known artists, Andy Warhol, James Rosenqist, Max Bill and other Movado watches have been used as an art carrier, creating a paragraph full of art of the times Style of work.
Above is Nathan George Horwitt and the classic museum dial design; below is Yves Béhar and the new Swiss series
Break through the dimensions from 2D to 3D modern interpretation of the classic style
Today, in order to allow more people to better understand the time philosophy and artistry contained in the Museum® Museum dial, Movado hand in hand Yves Béhar, a unique art perspective in the design community, Watch series, a three-dimensional reintroduced Horvath original design. As the central venue shows, the classic Museum® museum dial breaks through the dimensions of Yves Béhar, evolving from 2D to 3D, enhancing overall visuals while bringing the legendary Museum® museum dial A new chapter in innovation and technology.
When a ray of light hits the disk, the concave texture on the dial reflects the light into a pattern that changes all the time. Just as the sun moves to make the desert hills and mountains form a changing shape on the ground, the new Swiss dial also plays with light to create dynamic graphics of light and shadow. When the wearer's wrist movement, the dial's visual change has always been to show a unique three-dimensional beauty.
Movado Rui Jie series with the 3D effect of the disc surface, including men and women models and chronographs, while the multi-color dial and steel models, leather models and rubber strap models to choose from. Among them, the new Swiss series chronograph worn by Mr. Yang Shuo explores modern design in an innovative way, combining Swiss precision chronograph function with modern design. Round double silver three-pin dial decorated with iconic dots and pointers, Movado fully demonstrated the design aesthetics, so that the flow of time flowing in the wrist between the cohesion.
Movado new Swiss series chronograph
Case:
42mm polished stainless steel case, sapphire crystal glass, waterproof 30 meters;
dial:
Blue, grained, polished aluminum dial with raised, polished iconic sun dots at 12 o'clock and textured edges symbolize sunlight. Arabic numerals dial ring, three time dial, red, gray and white three-color pointer.
Bracelet
Pure stainless steel chain link bracelet, button folding clasp;
specification:
Male models (42 mm)
The new Swiss series of Movado watch worn by Miss Lekey shows the simple, clean design with a white, round aluminum matte dial with a sun-textured surface engraved on the dial's edge and raised at 12 o'clock The iconic sun polka dot, with a bar pointer, polished bezel and sapphire crystal glass watch, crafted watch modeling is pleasing to the eye.
Movado new Swiss series of watches
Case:
34 mm pure stainless steel, sapphire crystal glass, waterproof 30 meters;
dial:
Round aluminum matte dial, dial color white, dial engraving a symbol of the sun's edge texture, and at 12 o'clock position decorated with raised the iconic sun dots, with a bar-shaped pointer.
Strap:
With the classic stainless steel tongue buckle;
Bracelet
Pure stainless steel bracelet, button folding clasp;
specification:
Female models (34 mm)
In addition, Movado Swiss watch series is more with a variety of disc colors for the election. Whether presenting a woman's elegant gold or mysterious black or pure white elegance, it symbolizes the 3D visual experience of the new Museum® museum dial and immerses the wearer in Movado's art world.
Just as time does not stop, Movado's art world is also constantly expanding. From Pope to Bauhaus, from the plane to the three-dimensional ...... numerous leading the art of the era of design, in the minds of artists formed in works of art, carried forward in Movado. In the future, how the world of Movado will be, and we do not know it at this moment; but now, let us not just stop by, listen to the voice of art performed by Movado, and feel "time is the mark of change in our lives." Time philosophy.
Movado Swiss sector men's watch
Movado Swiss series of ladies watches
Case:
40mm polished stainless steel case, or 34mm stainless steel / PVD rose gold stainless steel / PVD gold stainless steel case, sapphire crystal glass, waterproof 30 meters;
dial:
Round aluminum frosted dial, dial color black / blue / rose gold / gold to choose from, the dial edge carved out a symbol of the sun's texture, and 12 o'clock position decorated with raised the iconic sun dots, with Bar pointer, part of the style red or yellow hour clock design.
Strap:
Black leather strap, or black rubber strap, with a classic stainless steel tongue buckle;
Bracelet
Pure stainless steel / PVD rose gold stainless steel / PVD gold stainless steel chain link bracelet, button folding clasp;
specification:
Male models (40 mm)
Female models (34 mm)
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