[Office Partner Information Center] As we all know, the Red Dot Award not only represents the highest design level in the world, but also reflects the trend and trend of the entire design, technology and business fields to some extent.
In the recently announced 2017 Red Dot Award winning work, the reddot: best of the best red dot design award representing the German Red Dot Design Award for product design was awarded to a BeanQ named BeanQ. Consumer robots. This intelligent robot from ROOBO's pudding robot team has successfully emerged from more than 5,500 entries from more than 54 countries and has become the first product in the field of consumer robots to receive the best design award for red dot.
In the ensuing understanding, we learned that ROOBO is a young company founded in 2014 and is committed to becoming the world's leading provider of artificial intelligence solutions. ROOBO has been insisting on exploring the frontiers of artificial intelligence technology and constantly designing and developing novel and interesting intelligent robots and other hardware products. How can a company win such a high-level international award in such a short period of time? With these questions, we interviewed Mr. Ye Feijun, senior design director of ROOBO, and told him about the story behind ROOBO.
ROOBO Senior Design Director Mr. Ye Feijun
DB: This time BeanQ faced fierce competition and finally won the Red Dot Award for Best Design. What do you think is the advantage that will finally make you stand out?
FY: Consumer robots are a new category, different from other products, which has led us to explore and imagine the concept of “vitality†in the design field. We have dismantled the word “robotâ€, “machine†represents the functional level of appeal, and “person†reflects the perception and communication of life. We hope to use the means of design to eliminate the boundaries between the two, so that the product has a "life force" that is easy to detect and perceive.
To this end, the designer did not enter the scrutiny of the product itself at the beginning, but borrowed the way of animation design, and put more energy on the character, posture, habits of the product character, and the whole story background. And the establishment and polishing of the worldview. We believe that thanks to this unique design concept and product concept, users and the ordinary people who first saw BeanQ can understand and appreciate BeanQ through specific graphics, colors and dynamics. Joy, sorrow and joy. I think this is the most important advantage we can get from the Red Dot International Jury.
The design concept of “Life†runs through the product.
DB: In the actual design process, what practical problems have this concept encountered?
FY: In addition to the general FAQ, in the new design process, the challenges are mainly derived from the following two aspects. First of all, how to use the means of design to effectively convey the "life" of products is the biggest challenge. We spent a lot of time in the early stages of the project to study animation-related expertise. Because in the animation, the emotions and characters of the characters are conveyed through the posture, the momentum and the expression.
The same is true for robot design. When we designed BeanQ's waist rotation axis, we tried to break through with a 5° tilting shaft, which brought a huge visual improvement. Let BeanQ have a forward-looking momentum when it is static, visually more friendly and friendly. And when he started to spin, the dynamics were more flexible and rich, and he took off a savvy little fat man.
In addition, we have multiple interactive touch areas on the BeanQ's head and body. Children can interact with the robot by touching, slamming, holding, etc., and BeanQ will also make corresponding dynamic and emotional feedback. This anthropomorphic emotional expression system allows BeanQ to have a stronger communication ability and a more realistic "vital" interactive experience.
"Slanted Axis" design makes BeanQ dynamic more flexible and rich
FY: Secondly, safety is another problem we need to pay attention to during the design process. Through a large number of observations and parental feedback, the way to charge the product with the USB cable as an interface is a potential safety hazard for the child's use. Based on this consideration, we designed a wireless charging board for BeanQ.
We did not designally use it as a functional accessory to complete it, but to continue our design philosophy, try to give it a personification experience, and define him as the "shadow" of BeanQ. In detail, the part of the charging board that is in contact with the main unit adopts a strong guiding design. This is called “depreciation†in engineering design, so that children do not need to pay too much attention and do not need any experience and common sense. , you can complete the charging operation directly and safely.
In addition, the rounded and angular shape, halogen-free environmentally-friendly paint spray, and the appearance of zero-screw integrated structure... each product detail is designed for the safety of children.
The "wireless charging" backplane is designed to ensure safe and smooth use
DB: Compared to other works, we noticed that the image of BeanQ is more specific and intuitive. Why do you think of using beans as a prototype?
FY: The world of children should be colorful! Once upon a time, black and white and gray three colors became the standard of the robot, and the design of the routine made the products that should be fun to be boring. We hope to explore the deeper meaning of products, not for the sake of difference, but to restore the appearance of children's robots through our own understanding. We try to find a match between children's groups and product design with the key to “living powerâ€.
Children are in the nascent stage of the entire life course, which makes us directly think of the seeds of plants. BeanQ takes the seed as the prototype and represents the meaning of growth, vitality, hope and so on. It can convey the beautiful meaning, strengthen the audience attribute of the product and increase the identity of the product.
BeanQ's design is inspired by the "seed" of life.
DB: It is mentioned above that BeanQ is positioned in the companionship and growth of children. Can you explain it in detail?
FY: The entire pudding team adheres to the principles of professionalism, ease of use and safety. BeanQ is full of intimacy and vitality with a vibrant color scheme and a sleek design language. With the choice of materials and quality control, the interaction between children and BeanQ is more convenient and safe. We have organized a large team of AI teams and education experts to create a situational English teaching course with a teaching and research level. Many senior children's education experts, adhering to the Montessori education concept, carefully select the resources for children of different ages to fully accompany their children. We use more accurate voice interaction, richer touch interaction and more anthropomorphic emotional system to make children feel natural and smooth, smart and warm.
At the same time, the pudding team brings the most intelligent robots to the children in the future in the most professional, scientific and interesting way. BeanQ is like a bean that needs to be sprouted, with rich curiosity and endless potential. It motivates children to imagine more, accompany them to explore things more actively, make them more accessible to knowledge, and more naturally cultivate language habits and ways of thinking. We use the most advanced AI technology, combined with the most professional education concept, to make the companionship of robots, to enable children to get better enlightenment education, and to enable parents and children to establish more intuitive and interesting communication methods, and enhance the family members. Emotional communication makes BeanQ their closest companion.
Color, materials and styling, every detail is designed for kids
DB: It is no easy task to do this. In addition to excellent design, technology and content must be guaranteed. What advantages does the company have in these areas?
FY: Behind the design is the intention and value of the product itself. This not only tests whether we can provide strong support at the content and service level, but also the product design itself needs more reference to the voice from the target user group. The ROOBO team has more than 300 people, and the current technical team of this scale is very rare in the field of artificial intelligence in China.
We are also actively cooperating with famous universities in China and overseas, such as Princeton University, Tsinghua University, etc. In this industry, the first step is to continuously increase the depth of technology construction and investment, followed by continuous research users. Deeply dig the needs of users in vertical scenes. For example, we have set up a special teaching and research team for children's products. Their task is to observe and understand the behavior of children, to get more information from parents, kindergarten teachers and other more accurate channels, and then to design content, and constantly improve Product and engineering capabilities.
ROOBO has a professional R&D team of artificial intelligence
DB: Congratulations again on winning this award. Apart from proving that BeanQ has a high level of design, what do you think this honor has for you?
FY: [Red Dot Best Design Award] is one of the highest honors in the field of product design, and is known for its strict requirements for originality and feasibility of design. This honor not only means that BeanQ's design level has entered the ranks of the world-class, and it has been recognized by industry experts and the world-famous brands. It also confirms the design potential of the entire team and the design principles that it adheres to. The world's top level original design products.
This is the world's first consumer-grade home robot product to receive this honor. We naturally hope that BeanQ can be used by more users. AI technology is developing rapidly. As a carrier of AI's householdization, BeanQ shoulders the mission of AI technology to benefit the public. It is our wonderful vision to let more and more families enjoy the fun and convenience brought by artificial intelligence.
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