Lead: Rui Net Technology's new retail SaaS product “Easy Billing†has been verticalized in many industries such as building materials, furniture and clothing. When new retail is popular, it may be better to be close to the vertical industry.
In 2017, venture capitalists concentrated their firepower and poured capital into two battlefields, the shared economy and the new retail. Many paving and storytelling companies have begun to take advantage of the new retail hotspots and can't wait to prove their own and new retail pedigree, but they have overlooked one of the most fundamental questions: Where are the opportunities for new retail?
After a year of research and practice, Rui Net Technology found that the opportunity for new retail is in the vertical industry. At present, Ruiwang Technology's new retail SaaS product "Easy Billing" has been verticalized in many industries such as building materials, furniture and clothing. When new retail is popular, it may be better to be close to the vertical industry.
Three years of experience, find the right business management
Before the easy-to-open product, the online shopping guide platform, e-commerce platform and marketing plug-in developed by Ruiwang Technology brought considerable annual flow to the company when no agency distribution channel was established. In 2015, the rise of enterprise-level SaaS market, the accumulated experience of Internet entrepreneurship told Ruian Technology, the new service of enterprise service SaaS+ will become the next hotspot, so Rui Net Technology will make a decisive transformation and put all its strength into the "easy to open" product line. Come up.
Taking the building materials industry as an example, the problems of single marketing channels, chaotic management and low efficiency reflect the shortcomings of traditional industries in daily operations. Therefore, at the beginning, Easy Billing took the issue of solving the operational management efficiency of building materials companies as an entry point. However, after nearly a year of extensive research and targeted research, it was found that the survival pressure of companies in the building materials industry is very large. When a company is still worried about whether it will survive tomorrow, how can it care about the efficiency improvement?
I don't know how to open source and reduce expenditure, which has become a common problem in the management of traditional industries. At this time, the easy-to-open team decided to prescribe the right medicine and maximize their own advantages--helping enterprises build an omni-channel marketing system. Not only to help companies throt, but also to help enterprises open source.
To make a product is a squatting platform, no need to put a flower shelf
The easy-to-open product architecture crosses the WeChat and APP terminals, uses WeChat's high-frequency use and social attributes to do channel marketing and user retention, and uses WeChat card vouchers and other functions to be included in the member maintenance system, such as the Golden Egg, the Big Turntable, and the marketing copy. Such plug-ins can be quickly shared through WeChat, as well as interactive marketing modules such as "bargaining" and "one yuan"; as an independent program, APP is very suitable for carrying management functions, including lightweight invoicing. , rights management, collection and payment management, etc. This realizes the seamless docking of easy-to-open bills in the two use scenarios of "open source" and "throttle".
At the same time, using the social attributes of WeChat and the management attributes of APP, Easy Billing also undertakes the task of opening the online and offline marketing system of the store. Whether it's new retail or old retail, the ultimate goal is to connect consumers with brands/stores. This requires the store to manage the online and offline purchases, establish a complete omni-channel marketing system, and open up the online micro-mall and offline invoicing, membership system.
Software is the ultimate carrier of management. Any hardware is only a transition at this stage, so easy billing is not excessively invested in hardware, but only the use of lower threshold Pad and Bluetooth printers. To some extent, the lighter the system, the lower the cost of sales, the more likely it is to take the lead in channel agents. Therefore, easy billing will focus on large-scale deployment channels and separate sales for large customers as the focus of commercialization.
Reverse product features from consumer characteristics, let technology empower demand
A good industry SaaS must be very suitable for the industry's iconic use scenarios.
"Stable and steady, step by step" is the principle of Ruiwang Technology to develop and operate products. The retail industry covers a wide range, although the principles are similar, but the industry is different, and specific consumer habits and business needs vary widely. After the investigation of the building materials industry, the easy-opening team deepened the perception of offline retail sales, and also abstracted some universal functional modules, which laid a solid foundation for later entry into other industries.
Still taking the building materials industry as an example, consumers buy floor tiles and buy curtains, all of which require on-site measurement and calculate the total price. Therefore, for this situation, Easy Billing has specially developed a calculation plug-in to help merchants make accurate in the shortest time. At the same time, after the consumer purchases, the goods will not be taken away by themselves. At this time, it is necessary to access the logistics distribution system; because the price of the building materials is high, when the consumer pays, the enterprise will ask the consumer to confirm the signature, electronic Documents and electronic signature technology came into being...
The functions are relatively independent and integrated with each other, and the products can be adjusted at any time according to the consumption characteristics of the industry.
Easy-to-open and follow the footsteps of the technology era, put data visualization and forecasting functions into the system, and creatively use new technologies such as big data, artificial intelligence, AR/VR to optimize the consumer's shopping experience.
At present, the commercialization of easy-to-open products is progressing steadily. The agency channels have covered more than a dozen provinces across the country, mainly in the central and coastal areas, and covered in the northeast and northwest. Next, Yikai will continue to lay out agent channels while carrying out sales of major customers and making benchmarking customers. In the following time, whether it is product iteration or sales, it will continue to run small.
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