What is excessively packaged?

[Chinese Packaging Network News] In people's minds, packaging is to be all wrapped up. In fact, just like modern fashion, only a part or a part of it is not wrapped, it is also called packaging. With this change of concept, packaging low-carbon savings can easily be achieved. Klein Tools products are almost all packaged in half, like long tools such as hammers, wrenches, and screwdrivers. Generally, only the handle parts are packaged. This not only saves packaging materials, but also exposes the functional parts of the tools. On the outside, people know at a glance what kind of tools they are using. The outer packaging does not require extra painting. Color printing inks also save a lot.

The integration of packaging into a low-carbon concept will leave consumers with a positive and positive impression. As a result, companies will increase social responsibility scores. In fact, packaging simplification can not only win goodwill for the company, if the creativity is good enough, it can also directly boost the benefits. For example, a bakery partnered with a nearby gymnasium to launch a "healthy bread". The highlight is on the packaging. The hollow design of the packaging box makes it possible to clearly see the bread inside. The lower part of the packaging is for men. Jeans pattern, the upper part of the painting with two powerful big hands as a clothing-like, this design makes the bread inside instantly become a sexy and attractive six pack abs. Since the use of such packaging in the bakery, the sales volume has increased by 30%, and the number of customers in the gym with which it works has also increased by 25%.

In the face of the above-mentioned sensible packaging ideas, many readers will inevitably give their thumbs. However, it is regrettable that this kind of creative design for the product "gold paste" is "the children of others." When foreign companies form innovations on packaging, talk about environmental protection, talk about conservation concepts, and become accustomed to the prevailing trend, most domestic companies still walk on the old road of talking about faces, ostentation and luxury. They lack both advanced concepts and innovations. Form, over-packaging style has been banned for many times.

Some media reports pointed out that although China has continuously introduced policies and measures to control excessive packaging in recent years, there seems to be no indication that the luxuries of commodity packaging have died down. A bottle of only 20 yuan worth of wine, accompanied by a gold-plated wooden box (cost about 80 yuan), you can mark the high price of 400 yuan. A box of black tea, tea boxes made of crystal glass, which also sets a carved wooden box, open the wooden box, only to see red silk yellow satin bottom, exquisite small tin packaging tea, the entire gift box almost The size of the shoe box is only 256 grams. In life, over-exquisite packaging like red wine and tea is commonplace.

Analysts pointed out that the reason why overpacking is so popular is inseparable from the motives of merchants to chase high profits. Taking tea as an example, some high-grade green tea is bulked at 630 yuan/500 g, and light goods will be sold at 1260/500 g. After hardcover, the selling price will reach 2,520 yuan/500 g. Businesses only want to “paste gold” by packaging their own goods, but regardless of whether the packaging is thrown away after leaving the product, its environment becomes “pollution.” According to a survey, one-third of urban household waste is packaged waste, and more than half of these packaged wastes are luxury packaging. China has become one of the countries with the most deluxe packaging in the world, and the volume of packaging waste accounts for half of solid waste.

Of course, excessive packaging does not stop at pollution. Experts believe that the added value of over-packaging and unilateral pursuit of luxury packaging will consume a lot of resources and exacerbate environmental pollution. At the same time, it will cause some consumers to compare blindly and form a consumer psychology that respects the appearance and ignores quality. This kind of psychology, in turn, helps merchants to provide more flashy goods, creating a vicious circle, and consumers who suffer losses in the long run. At a deeper level, over-packaging can also lead to bad habits such as extravagance, waste, corruption, and corruption, and run counter to the social trend of “strives to save and oppose waste”.

Since over-packaging is very widespread, it must not be taken lightly. The government departments must constantly improve relevant laws, regulations, and standards systems, increase supervision, and restrict the consumption of public funds and curb the wind of giving gifts to public funds. This is a must. However, from a longer-term perspective, to achieve more thorough and lasting results and to solve the problem of excessive packaging, we must start from changing concepts, advocating thrift and seeking truth and innovating social habits. The first thing that needs to change is of course that companies, especially leading companies in various industries, must set an example, increase their sense of social responsibility, focus on sustainable development, and improve product quality and avoid excessive packaging by setting higher and stricter standards. The examples mentioned by the text are particularly worthy of our corporate learning. It is not difficult to make innovations that conform to the concept of environmental protection and meet the requirements of environmental protection as long as they are really careful and genuinely invested. Once this innovation is reached and put into practice, the brand income and social benefits it brings will be extremely high. Rich.