NPD Group recently released the sales report of superhero toys in the UK market from July 1, 2016 to July 1, 2017. As of July 1 this year, the sales of superhero toys in the UK have exceeded 200 million pounds, of which, due to the popularity of the "Lego Batman Movie" to promote the film-related Lego villain series, became the hottest superhero toy in the UK this year.
With the release of a series of superhero movies in the second half of the year, NPD Group expects that the sales of superhero toys will break new records by the end of this year. Among them, "Spider-Man: Return of Heroes" and "Transformers 5:" The Last Knight, Lego Phantom Ninja Movie and Justice League.
Frederique Tutt, global toy industry analyst at NPD Group, pointed out: "Superheroes have a long-lasting appeal to children. The recent growth of superhero toys has several main drivers, one is due to The Avengers are a blockbuster movie of superheroes. On the other hand, long-neglected female heroes have also begun to receive the attention of filmmakers to expand their fan base. This year’s Wonder Woman is a good one. example."
The NPD Group also announced the top ten list of the most popular superhero toys in the UK in the first half of this year, as follows:
Top1: "Lego Batman Movie" series villain (Lego) ↓
Top2: DC Superhero Fashion Doll (May Thai) ↓
Top3: "Avengers" Superhero Series Dolls (Hasbro) ↓
Top4: Transformers camouflage super hero (Hasbro) ↓
Top5: Teenage Mutant Ninja Turtle Doll (Flair) ↓
Top6: Transformers camouflage one-step deformation doll (Hasbro) ↓
Top7: Batman: Gotham Motorcycle Chase Battle Set (Lego) ↓
Top8: Transformers Camouflage Warrior (Hasbro) ↓
Top9: Spider-Man: Evil Knights Team Set (Lego) ↓
Top10: Playskool Hero Deformation Rescue Robot Series (Hasbro) ↓
Along with this momentum, the major toy manufacturers are also pursuing the victory. In the second half of this year, the world’s second largest and the largest hemisphere in the Western Hemisphere, the San Diego International Comic Con, has launched many new superhero toys for the second half. The Christmas sales period is warmed up in advance. Please follow the Chinese and foreign toy nets together to experience the limited superhero toys that will appear on the show.
Marvel Raytheon Asgar final match doll (Hasbro)
The characters are exquisite and lifelike, and the packaging is also very beautiful.
Extraordinary Team Capsule Doll Series (Bandai)
The translucent capsule is a unique packaging for dolls. The doll is cute and easy to collect.
Marvel Spider-Man Classical Edition (Jada Toys)
This alloy version of the Marvel Spider-Man doll is coated with dazzling gold paint, which is uniquely collectible. There are other heroes and teammates who can make the fans complete.
Star Wars Luke Skywalker Land Flyer (Radio Flyer)
The product is a brown land-boat-derived stroller for the Star Wars Luke Skywalker. It is equipped with an interactive instrument panel with original sound and photoelectric effects, and a speed of 8 km/h.
Transformers Trilogy Leader's Power Series Toys (Hasbro)
The third "Leader's Power" series of the "Transformers" trilogy is brand new in the animation show!
World Wrestling Entertainment Superstar Doll (Matt)
The rare wrestling actress-themed dolls appear in the anime show, bringing a different color to the heroic hero world of male hormones.
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