[Office Partner Information Channel] The Chinese stationery industry, which is mainly based on foreign trade, has continued its status in the design of stationery products: foreign customers bring a sample or send a style picture to ask if the stationery factory can produce it, if The two sides will then discuss the price and cooperate if appropriate. However, as the traditional European market shrinks and competition is fierce, this model is now quietly changing.
Faced with the situation that the profit space of traditional foreign trade mode has been compressed, China Stationery Foreign Trade Export Corporation is more urgent than ever to seek transformation and upgrading. Many companies admit that the appreciation of the renminbi is the "killer" that devours corporate profits. This year, we have rejected about half of the orders for this. Before that, many stationery export enterprises accounted for 30%-40% of the total output value of enterprises, and this year's figure is less than 10%. The renminbi has been appreciating, while foreigners have insisted on the original price. At present, the net profit of the stationery industry exports is around 10%, and the exchange rate fluctuations will consume more than half of the profits.
What is worrying is that not only the cultural goods manufacturing industry has been greatly affected, but other light industries have also been affected. Data from the Ministry of Commerce show that traditional export industries such as luggage, footwear, and toy products have also experienced slower growth since the second half of the year. According to industry insiders, the current trade rate of foreign trade in the stationery industry is higher than that in developed countries, and the growth of key products is limited. Most of the stationery products maintain a low growth rate, while the export growth rate generally slows down.
"On the one hand, the growth rate of product exports has generally slowed down. On the other hand, the industry itself has a low-cost, disorderly competition situation and half of the comprehensive export costs of enterprises have risen." Relevant industry sources pointed out that although the stationery industry exports traditional industries, The impact of changes in raw material prices on costs has weakened, but the impact of labor shortages and rising costs is more pronounced. The spokesperson of the Ministry of Commerce also emphasized that the current trade protectionism in importing countries has been strengthened, and trade barriers have been set up in Europe and the United States from terminal to network manufacturing, which is also an important factor causing unfavorable foreign trade environment for stationery products. If the stationery industry does not transform and upgrade as soon as possible, the road to export will become more and more difficult. At the same time, actively exploring the domestic market is also an important way for enterprises to develop steadily.
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